Spotlight Podcast - Episode 45 - Geographical Farming Spotlight Podcast

This week we’re going to continue our discussion on the “Pillars of your Business”, setting up the foundation of what’s required to have that solid foundation for success and growth as a real estate salesperson.

Now that you’ve got your sphere of influence setup, you’re actively engaging in open houses and you have some money coming in, the next logical business decision you need to make is where you spend your money to continue your growth.

The third pillar that we’re going to be talking about on today’s show is Geographical Farming. There is so much emphasis put on generating leads and maintaining relationships through connected methods like email marketing... but we shouldn’t lose sight of the physical. The tried and true method of farming a geographic area. It’s a method that’s been used by agents for decades, and with good reason. That being said, geographical farming doesn’t have to be limited to the physical, as an agent you can also take advantage of virtual geographical farming.