50 episodes

The Spotlight podcast is THE unofficial podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson and Linas Kilius and covers important topics and news concerning CENTURY 21® and the real estate industry in Canada.

Spotlight Podcas‪t‬ Homeania

    • Business
    • 5.0 • 5 Ratings

The Spotlight podcast is THE unofficial podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson and Linas Kilius and covers important topics and news concerning CENTURY 21® and the real estate industry in Canada.

    Spotlight Podcast - Episode 47 - Online Leads

    Spotlight Podcast - Episode 47 - Online Leads

    We’ve spent the past several episodes discussing the “Pillars of your Business”. We’ve covered "setting up your CRM", "taking advantage of open houses" to expand your sphere of influence, and "geographically farming" to again, expand your sphere of influence.

    You’ve got your sphere of influence growing, you’ve got a business plan in place, you’ve got an advertising budget and you’re farming an area. Today we’re going to talk about focused prospecting. How can you maximize your time and energy prospecting to ensure that you get the best results?

    • 24 min
    Spotlight Podcast - Episode 46 - Targeted Prospecting

    Spotlight Podcast - Episode 46 - Targeted Prospecting

    We’ve spent the past several episodes discussing the “Pillars of your Business”. We’ve covered "setting up your CRM", "taking advantage of open houses" to expand your sphere of influence, and "geographically farming" to again, expand your sphere of influence.

    You’ve got your sphere of influence growing, you’ve got a business plan in place, you’ve got an advertising budget and you’re farming an area. Today we’re going to talk about focused prospecting. How can you maximize your time and energy prospecting to ensure that you get the best results?

    • 23 min
    Spotlight Podcast - Episode 45 - Geographical Farming

    Spotlight Podcast - Episode 45 - Geographical Farming

    This week we’re going to continue our discussion on the “Pillars of your Business”, setting up the foundation of what’s required to have that solid foundation for success and growth as a real estate salesperson.

    Now that you’ve got your sphere of influence setup, you’re actively engaging in open houses and you have some money coming in, the next logical business decision you need to make is where you spend your money to continue your growth.

    The third pillar that we’re going to be talking about on today’s show is Geographical Farming. There is so much emphasis put on generating leads and maintaining relationships through connected methods like email marketing... but we shouldn’t lose sight of the physical. The tried and true method of farming a geographic area. It’s a method that’s been used by agents for decades, and with good reason. That being said, geographical farming doesn’t have to be limited to the physical, as an agent you can also take advantage of virtual geographical farming.

    • 26 min
    Spotlight Podcast - Episode 44 - The Future of Real Estate (Live from Quebec City)

    Spotlight Podcast - Episode 44 - The Future of Real Estate (Live from Quebec City)

    Today's show was filmed live at CENTURY 21 Canada Conference in Quebec city, and we had the pleasure of talking to both Kristie Cavanagh from Kenora, Ontario and Mark Fagan from St. John's, Newfoundland, both members of Century 21's Future Leader's network.

    We discuss the future of real estate, technology trends, and more, hope you enjoy the show!

    • 32 min
    Spotlight Podcast - Episode 43 - Open Houses (Pillars of Business Part 2)

    Spotlight Podcast - Episode 43 - Open Houses (Pillars of Business Part 2)

    Last week we discussed the first “Pillar of Business” for real estate agents. You sphere of influence… Setting it up and growing it to start cultivating your future sales opportunities. This week we’re going to continue the discussion with the next pillar… Open Houses.

    Open houses can be a great source of leads generation for all agents, especially for new agents hungry to find business and expand their network. So how do you maximize your effectiveness at open houses and convert people walking through the door into future leads?

    • 25 min
    Spotlight Podcast - Episode 42 - Sphere of Influence (Pillars of Business Part 1)

    Spotlight Podcast - Episode 42 - Sphere of Influence (Pillars of Business Part 1)

    Every successful real estate agent, new or old, has a solid business foundation upon which they’ve built their business. This foundation may have been carefully planned and executed when the agent first got into the business, or it may have been carefully curated over time, slowly growing over the course of their career.

    By establishing solid “Pillars of your Business”, any agent will find the path to success in real estate. It doesn’t matter if you’re fresh to the business, or if you’ve been in the business for 40 years, it always pays to take an introspective look into your business plan on a regular basis, and patch it up as needed.

    What we’re starting on today’s show is the first part of a multi show segment on establishing the pillars of your business. We’re going to be covering many pillars over the course of many weeks.

    • 21 min

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