Spotlight Podcast

Homeania

The Spotlight podcast is THE unofficial podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson and Linas Kilius and covers important topics and news concerning CENTURY 21® and the real estate industry in Canada.

  1. 2017-11-13

    Spotlight Podcast - Episode 47 - Online Leads

    We’ve spent the past several episodes discussing the “Pillars of your Business”. We’ve covered "setting up your CRM", "taking advantage of open houses" to expand your sphere of influence, and "geographically farming" to again, expand your sphere of influence. You’ve got your sphere of influence growing, you’ve got a business plan in place, you’ve got an advertising budget and you’re farming an area. Today we’re going to talk about focused prospecting. How can you maximize your time and energy prospecting to ensure that you get the best results?

    25 min

  2. 2017-10-19

    Spotlight Podcast - Episode 46 - Targeted Prospecting

    We’ve spent the past several episodes discussing the “Pillars of your Business”. We’ve covered "setting up your CRM", "taking advantage of open houses" to expand your sphere of influence, and "geographically farming" to again, expand your sphere of influence. You’ve got your sphere of influence growing, you’ve got a business plan in place, you’ve got an advertising budget and you’re farming an area. Today we’re going to talk about focused prospecting. How can you maximize your time and energy prospecting to ensure that you get the best results?

    24 min

  3. 2017-10-04

    Spotlight Podcast - Episode 45 - Geographical Farming

    This week we’re going to continue our discussion on the “Pillars of your Business”, setting up the foundation of what’s required to have that solid foundation for success and growth as a real estate salesperson. Now that you’ve got your sphere of influence setup, you’re actively engaging in open houses and you have some money coming in, the next logical business decision you need to make is where you spend your money to continue your growth. The third pillar that we’re going to be talking about on today’s show is Geographical Farming. There is so much emphasis put on generating leads and maintaining relationships through connected methods like email marketing... but we shouldn’t lose sight of the physical. The tried and true method of farming a geographic area. It’s a method that’s been used by agents for decades, and with good reason. That being said, geographical farming doesn’t have to be limited to the physical, as an agent you can also take advantage of virtual geographical farming.

    26 min

  4. 2017-09-28

    Spotlight Podcast - Episode 44 - The Future of Real Estate (Live from Quebec City)

    Today's show was filmed live at CENTURY 21 Canada Conference in Quebec city, and we had the pleasure of talking to both Kristie Cavanagh from Kenora, Ontario and Mark Fagan from St. John's, Newfoundland, both members of Century 21's Future Leader's network. We discuss the future of real estate, technology trends, and more, hope you enjoy the show!

    33 min

  5. 2017-09-14

    Spotlight Podcast - Episode 43 - Open Houses (Pillars of Business Part 2)

    Last week we discussed the first “Pillar of Business” for real estate agents. You sphere of influence… Setting it up and growing it to start cultivating your future sales opportunities. This week we’re going to continue the discussion with the next pillar… Open Houses. Open houses can be a great source of leads generation for all agents, especially for new agents hungry to find business and expand their network. So how do you maximize your effectiveness at open houses and convert people walking through the door into future leads?

    25 min

  6. 2017-08-31

    Spotlight Podcast - Episode 42 - Sphere of Influence (Pillars of Business Part 1)

    Every successful real estate agent, new or old, has a solid business foundation upon which they’ve built their business. This foundation may have been carefully planned and executed when the agent first got into the business, or it may have been carefully curated over time, slowly growing over the course of their career. By establishing solid “Pillars of your Business”, any agent will find the path to success in real estate. It doesn’t matter if you’re fresh to the business, or if you’ve been in the business for 40 years, it always pays to take an introspective look into your business plan on a regular basis, and patch it up as needed. What we’re starting on today’s show is the first part of a multi show segment on establishing the pillars of your business. We’re going to be covering many pillars over the course of many weeks.

    22 min

  7. 2017-08-19

    Spotlight Podcast - Episode 41 - Multiple Representation

    Multiple representation in the provinces that still allow multiple representation is being examined with a fine toothed comb. There has been a lot of negative press regarding sales representatives improperly respecting the boundaries between customers and clients in these scenarios. Changes to the rules restricting multiple representation are inevitable, and in Ontario specifically, they’re close to becoming a reality. On today’s show, we’re going to discuss the nature of multiple representation, and how the rules regarding it are about to change. On the back half of the show, we’re going to talk about how Century 21 awards have been presented, and how to take advantage of Online Office and how to present your awards to your sphere of influence in the most optimal way.

    20 min

  8. 2017-06-05

    Spotlight Podcast - Episode 40 - Home Valuation in a Crazy Market

    The real estate market over the past couple of months has been anything but predictable. We’ve seen drastic price swings in areas as there have been large shifts in supply and demand, especially in many pockets in the Greater Toronto Area. Through the Spotlight Marketing Program, we’ve seen a record number of price changes on listings over the past month, just yesterday, Eryn and I were discussing a listing that came to the market with one price, had a price reduction a week later, and then had a price increase a couple weeks after that. The market can be so price volatile that it can be difficult as a real estate agent to assess the value of a home. When home prices are in constant motion, past sales data from comparable properties may be outdated after even a couple of weeks. So how can you confidently price a home in a market like this?

    20 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

The Spotlight podcast is THE unofficial podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson and Linas Kilius and covers important topics and news concerning CENTURY 21® and the real estate industry in Canada.

Information

  • Creator
    Homeania
  • Years Active
    2016 - 2017
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    Copyright © Homeania 2025
  • Show Website
    Spotlight Podcast