33 episodes

Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policymakers, business and academic researchers and anyone else with interest in the field. Play our latest podcast below. Then, be sure to subscribe and never miss an episode - and don't forget to click that Share button!

Stories of Market Research: The Insightrix Podcast Insightrix Research Inc.

    • Business
    • 4.2 • 5 Ratings

Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policymakers, business and academic researchers and anyone else with interest in the field. Play our latest podcast below. Then, be sure to subscribe and never miss an episode - and don't forget to click that Share button!

    Episode 30: Global Research and Eliminating Bias With Anne Brown

    Episode 30: Global Research and Eliminating Bias With Anne Brown

    In Episode 30 of the Stories of Market Research: The Insightrix Podcast, Sharday connects with Anne Brown, the CEO and principal of Gazelle Global Research Services, an established leader and innovator in managing research logistics on a global scale. As a leader in international research, Anne joins us to share her perspective on how global […]

    Episode 29 [FULL]: Workplace and Ethnography Research

    Episode 29 [FULL]: Workplace and Ethnography Research

    You asked, and we listened! We decided to drop all three parts of episode 29 into one easy-to-listen episode! People. Work. is. Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay.

    Episode 29 Part 3: The Holistic Approach to Employee Engagement

    Episode 29 Part 3: The Holistic Approach to Employee Engagement

    In our final part of episode 29, Karen and Evan offer their final thoughts on how organizations can continue to apply holistic strategies to help support their employee engagement programs. Karen, an author and expert on workplace culture, sets the stage for brands looking to break the ceiling and build organizational capacity in a way […]

    Episode 29 Part 2: Co-creating Culture, MRX and Design Thinking

    Episode 29 Part 2: Co-creating Culture, MRX and Design Thinking

    Part two continues off where part one left us with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research. Karen, Evan and Sharday, where we are defining workplace culture and co-creation and diving into how insights can […]

    Episode 29 Part One: Workplace and Ethnography Research

    Episode 29 Part One: Workplace and Ethnography Research

    Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay.

    In Episode 29, Sharday connects with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research.

    Episode 28: Shopper Insights with Mike Moussallem

    Episode 28: Shopper Insights with Mike Moussallem

    On a product shelf, everything is competing for your attention and ultimately your loyalty as a consumer. But the shop reality of it is that decisions are made by shoppers in mere moments and THAT is what shopper insight researchers are looking to understand. We are talking about split-second decisions made by customers – if […]

Customer Reviews

4.2 out of 5
5 Ratings

5 Ratings

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