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Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within the field of market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policy makers, business and academic researchers and anyone else with an interest in the field. Play our latest podcast below. Be sure to subscribe and never miss an episode - and don't forget to click that Share button!
Episode 24: Market Research & Passive Data Collection
Passive data collection, or passive metering, is a market research technique that allows data collection without the participants' direct involvement being studied.
Episode 23: Market Research & Non-Profits
Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research...
Episode 22: Online Voting
The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible, and in many cases, it should be made available to as many members of a group or constituency as possible - especially in times like today, when many are unable or unwilling to attend public events like votes due to COVID-19. One of the ways organizations have chosen to tackle this reality is through online voting.
Episode 21: IIEX NA 2020 Recap
IIeX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. With so much interesting stuff going on at the conference, and with so many innovations and new ideas being discussed, it is no surprise that Insightrix was in attendance.
Episode 20: COVID-19 Research
COVID-19 has been a challenge for everyone – in our businesses and the ways they operate, and in our every day lives. It has also presented a once-in-a-lifetime opportunity for researchers looking to understand how consumers have been coping with the virus and adjusting the ways they live their lives as a result.
Episode 19: Market Research & Usability Testing
For this nineteenth episode of Stories of Market Research, we’re taking a dive into the subject of usability testing. As a guest on this episode, we're joined by Petrina Holoszyc, the Director, Research Partner at Validately to talk about how Validately helps researchers perform usability testing and more.