13 episodes

Marketing Insights | Market Research | Surveys & Polls | Insight Communities

Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within the field of market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policy makers, business and academic researchers and anyone else with an interest in the field. Play our latest podcast below. Be sure to subscribe and never miss an episode - and don't forget to click that Share button!

Stories of Market Research: The Insightrix Podcast Insightrix Research Inc.

    • Marketing

Marketing Insights | Market Research | Surveys & Polls | Insight Communities

Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within the field of market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policy makers, business and academic researchers and anyone else with an interest in the field. Play our latest podcast below. Be sure to subscribe and never miss an episode - and don't forget to click that Share button!

    Episode 13: Market Research in China

    Episode 13: Market Research in China

    The thirteenth episode of Stories of Market Research: The Insightrix Podcast is here.
    This episode is all about market research and marketing in China and features episode guest, Andrew Kuiler, who joins the conversation by telephone from Shanghai.
    Andrew Kuiler is the CEO and founder of The Silk Initiative (TSI), a brand consultancy located in Shanghai, China. Doing a bulk of its business working with brands in the food and beverage space, Andrew and his company work with companies from all over the world to break into the Chinese market and succeed there.
    TSI works across many areas of the marketing process to design brand identities, innovate products and create visual assets for brands in China, Asia and elsewhere.
    In their conversation, Andrew and Duncan discuss the differences that exist in doing market research and marketing in China and some of the emerging trends one can see in that market, and Andrew shares some of the experiences he’s had helping brands move into the Chinese market.
    Later in the episode, we’re joined by Insightrix Communities Client Success Manager, Evan Goodfellow. Evan heads up the Insightrix Communities offices in Bangkok, Thailand, and does a great deal of work in the Asia-Pacific market.
    Since Evan also has experience working in China and in similar markets, and since he coordinates his time between Bangkok and Saskatoon, Canada, we thought it would be great to have him on to discuss his experiences.
    If you’d like to know more about the Silk Initiative and the work they do, or if you would like to know more about TSI Navigator, check out their website at www.thesilkinitiative.com.
    You can also learn more about Insightrix Communities market research online community software at www.communities.insightrix.com.
    Insightrix Research releases new content regularly!
    Check out the Insightrix blog for informative articles about everything and anything market research related.
    You can follow Insightrix on social media on Facebook, Twitter and Instagram, and subscribe to our YouTube channel to make sure you never miss a video.
    You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcast player app, including Apple Podcasts, Stitcher and YouTube. Make sure to subscribe to be notified the moment a new episode is published!
    Episode Transcript
    [EPISODE INTRODUCTION]
    [DUNCAN] We all know that to do business, you need to make informed decisions.
    As insights professionals, we know that those decisions need to be informed by experience and market knowledge, backed up by solid research and analysis.
    But what about when a brand wants to expand to markets it knows little to nothing about – whose culture, language and maybe even ways of doing business are different to what it may be used to back at home?
    Hello, my name is Duncan McGregor, the marketing and communications coordinator at Insightrix Research in Saskatoon, Canada, and your podcast host.
    In this episode of Stories of Market Research: The Insightrix Podcast, we’re talking about doing market research in China with episode guest, Andrew Kuiler. Andrew is the CEO and founder of the Silk Initiative – brand consultancy that operates in Shanghai, China.
    The Silk Initiative works with food and beverage brands from all over the world to help them develop their brand and marketing strategies and to provide them the deep insight they need to move into the Chinese market and succeed there.
    In the episode, Andrew shares some of his experiences working with brands in the Chinese food and beverage space, how marketing and market research differ in China, his thoughts about trends to watch for in that market and much, much more.
    We also speak with Insightrix Communities’ own Evan Goodfellow. Evan is a customer satisfaction manager in Insightrix Communities’ Bangkok offices in Thailand, and he often has to coordinate wi

    • 43 min
    Episode 12: Market Research & Prototype Testing

    Episode 12: Market Research & Prototype Testing

    Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode to get you through those summer days.
    In our latest podcast episode, Market Research & Prototype Testing, Duncan is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson.
    Ben is a partner at Conifer Research, a design research consultancy in Chicago that does has worked in prototype testing with brands that include Samsung, Pepsi, Nestle Purina and BP.
    On the episode, Duncan, Ben and Lang look into just what the practice to prototype testing is all about, Ben tells some stories and relates some of his experiences when it comes to the do’s and don’ts of prototype testing and looks forward to give his ideas of when the practice of prototype testing, and market research in general, is going in the future.
    If you’d like to learn more about Conifer Research and the work they do, check out their website. There, you’ll find a link to the Research RX tool that was described in the episode.
    Insightrix Research releases new content regularly!
    Check out the Insightrix blog roll for informative articles about everything and anything market research related.
    You can follow Insightrix on social media on Facebook, Twitter and Instagram, and subscribe to our YouTube channel to make sure you never miss a video.
    You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcast player app, including Apple Podcasts, Stitcher and YouTube. Make sure to subscribe to be notified the moment a new episode is published!
    Episode Transcript
    [EPISODE INTRODUCTION]
    [DUNCAN] Prototype testing is a valuable step in the product or service development process.
    Whether it’s through co-ideation in development, or to align a product or service with the needs of their users, or to discover and define business opportunities for existing services or products, prototype testing can help companies learn a lot about how real users interact with products and services in real-world situations.
    Hello, my name is Duncan McGregor, Marketing and Communications Coordinator at Insightrix Research in Saskatoon, Canada, and your podcast host.
    On today’s episode, we’re joined by Ben Jacobson, partner at Conifer Research – a design research consultancy in Chicago, USA.
    Conifer Research is a company that works heavily in prototype testing – having worked across a wide swath of industries with the design and innovation teams from companies like BP, McDonald’s, Nestle Purina, Pepsi and Samsung.
    In the episode, Ben shares some of his experiences in prototype testing, how it has benefitted Conifer Research’s clients and the ways it has helped them – and – Ben relates some of the techniques his company has employed in the past to get their clients the insight they need.
    Ben also talks about where he thinks the field of prototype testing, and market research in general, is heading and offers some suggestions for anyone looking to dive into the field.
    And for this episode of the podcast, Insightrix own Research Director, Lang McGilp, sits in as co-host, lending his experience and research acumen to the discussion.
    Do’s and don’ts of prototype research, observational research vs. big data and humanizing top box scores – all that and more, in this episode of Stories of Market Research: The Insightrix Podcast.
    [THEME MUSIC]
    [INTERVIEW PT.1 BEGINNING]
    [DUNCAN] Hello. We’ve got Ben Jacobson, from Conifer Research from out of Chicago on the phone. How’s it going Ben?
    [BEN] I’m doing great, thanks. How are you?
    [DUNCAN] I’m doing great. Thanks for coming on. I’ve also got our own…
    [BEN] Thanks for having me.
    [DUNCAN] Oh no, it’s a pleasure. I’ve also got our own Research Director here at Insightrix, Lang McGilp, on the phone to co-host. So, thanks for going us.
    So, Ben is a

    • 53 min
    Episode 11: IIeX NA 2019 Recap & Priscilla McKinney

    Episode 11: IIeX NA 2019 Recap & Priscilla McKinney

    Insightrix was at IIeX NA 2019!
    The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it!
    To kick off the episode, we speak with a client success manager with our Insightrix Communities division, Jaclyn Whitley, to get the scoop on all the goings on at the conference, what the Insightrix Communities team got up to while they were there and more.
    Priscilla McKinney from Little Bird Marketing
    We also speak with Priscilla McKinney, CEO and Mama Bird at Little Bird Marketing in Joplin, MO.
    Priscilla was also in attendance at IIeX NA 2019 this year doing a master class presentation, and we were lucky to get her on the podcast to talk all about it and get a recap, as well as to pick her brain on all kinds of stuff related to marketing businesses in challenging industries – like market research.
    For this episode, we were joined again by Sharday Torgerson, our marketing guru here at Insightrix, as episode co-host who lent her experience and expertise to the conversation.
    In our action-packed chat with Priscilla, we left nothing on the cutting room floor. Priscilla, Duncan and Sharday discuss persona building and strategies, long-winded buyers’ journeys, how businesses marketing in challenging industries can break through the noise and get noticed, new innovations in marketing and market research (and established ones that still seem pretty innovative) and much, much more.
    You can learn more about Little Bird Marketing on their website: www.littlebirdmarketing.com/
    There, you can find all kinds of resources, including information on building client personas, social media engagement, email campaign tips and much more: www.littlebirdmarketing.com/resources/
    Little Bird Marketing has partnered with Greenbook to host the North America Insights Marketing Day event in Denver in October. You can check out the event website for details: www.insights-marketing.org
    If you’d like to learn more about the Insights Innovation Exchange conference, check out their website: iiex-na.insightinnovation.org/
    Get more content from Insightrix Research
    Insightrix Research releases new content regularly!
    Check out the Insightrix blog roll for informative articles about everything and anything market research related.
    You can follow Insightrix on social media on Facebook, Twitter and Instagram, and subscribe to our YouTube channel to make sure you never miss a video.
    You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcast player app, including Apple Podcasts, Stitcher and YouTube. Make sure to subscribe to be notified the moment a new episode is published!
     
    Episode Transcript
    [00:01] Duncan: Hello and welcome to episode 11 Stories of Market Research, the Insightrix podcast. My name is Duncan McGregor, the Marketing and Communications Coordinator at Insightrix Research, and your podcast host. In this episode I’m joined again by my co-host for the episode, our marketing Guru here at Insightrix, Sharday Torgerson. How’s it going Sharday? Thanks for co-hosting the episode with me.
    [00:19] Sharday: Yeah. Not too bad. Any time I can chat about marketing, I’m usually the first in line to do so. But that’s a typical millennial behaviour.
    [00:27] Duncan: Yeah, no, I totally get it though. It’s a ton of fun. So in this episode, we’re talking to Jaclyn Whitley, the Client Success Manager with our Insightrix community software division who, along with some other members in Insightrix team, was lucky to attend the Insights Innovation Exchange North America conference – say that five times fast.
    It was in Austin last April. She had a chance to attend some of the awesome workshops and master classes, as well as to network and meet some other folks who are in our busin

    • 52 min
    Episode 10: Market Research & Cannabis Retail

    Episode 10: Market Research & Cannabis Retail

    In the tenth episode of Stories of Market Research: The Insightrix Podcast, we’re exploring the cannabis retail sector.



    In the six months since cannabis legalization in Canada, we’ve seen a multi-billion-dollar economy spring up virtually overnight around cannabis – something that doesn’t happen all too often. Actually, you could say it’s a once in a lifetime occurrence.



    Since
    Insightrix is an agile and independent market research company, always looking
    to explore and benchmark new and developing industries, we wanted to learn more
    about cannabis in Canada and explore the business sector further.



    For this episode, we’re looking into the retail cannabis industry with part-owner of Saskatoon’s newest licensed cannabis store, Cannabis YXE, and managing partner at Derek Murray Consulting and Associates, Aaron Murray.



    Aaron shares some of his experiences of starting a new retail business in this new industry and discusses his plans for marketing and branding. He also offers some of his thoughts about what the future holds for the sector and explains some of the research he did before and after opening his retail cannabis business.



    If you’d like to know more about Cannabis YXE, you can find them on Facebook and Instagram.



    More from Insightrix Research



    You can
    follow Insightrix Research on Facebook, Instagram and Twitter, and subscribe to never miss a new video on YouTube.



    You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcasting app, like Apple Podcasts, Stitcher and Google Play Music. And while you’re there, be sure to subscribe to get every new episode.

    • 31 min
    Episode 9: Digital Marketing & Small Business

    Episode 9: Digital Marketing & Small Business

    Stories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand new season.



    Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur and communications consultant, Katrina German.



    In our conversation, Katrina unpacks some of the knowledge and the strategies she has developed in her book, Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days, to help owners of small- and medium-sized businesses and marketers employed by them create digital marketing plans that will help them break through the digital clutter and stand out against the marketing of much larger businesses.



    We discuss the tools business owners and marketers can use to develop their own digital marketing plans, as well as how they can use the data gathered for experiments with these tools to do their own market research to make their marketing plans even better. We also discuss some of the more accessible tools available to small- and medium-sized business owners and marketers from market research agencies, like omnibus research and syndicated reporting, and how they can use them.



    Later in the episode, Katrina lays out some of the new trends that she believes digital marketers can expect to see in the future, as well as some tricks that will help get your digital messages noticed.



    If you would like more information about Katrina German or would like to contact her, check out her website, katrinagerman.com.



    You can also find more information about her book, Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days, on her website as well.



    Learn more about the Insightrix OnTopic® omnibus research service and Insightrix syndicated reports, like the Corporate Reputation Index (CRi) and the Saskatchewan Media Usage Study.



    More from Insightrix Research



    You can follow Insightrix Research on Facebook, Instagram and Twitter, and subscribe to never miss a new video on YouTube.



    You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcasting app, like Apple Podcasts, Stitcher and Google Play Music.

    Schedule Update

    Schedule Update

    Welcome back!



    We’ve been away for a while, planning and producing a brand new second season of Stories of Market Research: The Insightrix Podcast for 2019.



    Since it’s been a while, we thought we would produce a short schedule update to let you know where we’ve been and what we’ve been up to – as well as to give a sneak peak into what is coming in Season 2.



    More from Insightrix Research:

    • 3 min

Top Podcasts In Marketing

Listeners Also Subscribed To