Sulhee Jessica Woo, Bento Box Queen On Viral Social Media And Being An Influencer

Being multi-passionate would be an understatement for Jessica. We learned that she paints, does makeup, fashion, loves business, martial arts, marketing and of course, making lunches!

Known as the Bento Box Queen, her “mommy makes lunches” style videos go viral, and as you’ll hear, that created a lot of attention. She’s continued to build a big following from that attention and turn it into a pretty big brand.

A great lesson for any pursuing dreams, is that Jessica did not expect lunches to be her main thing. She was simply documenting, and hitting share. She actually made many videos, of all different styles, prior to finding success in the cooking and food space. 

It’s a great thing to remember. Keep creating, sharing and you never know when something great will come from it, as long as you get a bit better each day. Jessica is an inspiration for the modern content creator, because she simply shares what she loves doing.

This is why she is such an incredible example of how a one person business can start out small, and organic overtime. When that viral moment comes it creates exponential success and could become your full time thing. She also focuses on making sure that you actually like what you create, because if you don’t then it’s not worth it.

It was really interesting how a university degree in marketing was boring to her. Jessica also is an amazing example of transferable skills. Her learning has compounded over time to build a powerful personal brand.

It could be her journalism background that helped her get comfortable on camera. Perhaps her art expertise that allows her to create brand tones that speak to people. She really does put it all together in crafting success.

The way she creates is truly motivational as well. She uses no excuses, as a mom and partner, she doesn’t have a lot of downtime, but she manages it really well. She finds the most efficient ways to still create great content without overthinking, or over producing.

We are really aligned on the mindset she has around creating even if you have zero followers. She talked about leaving a legacy, so that even if she never had a follower, her kids could see what she created, learn her recipes and have a visit with mom. The other thing that’s super cool is she probably gives back to other creators and props up “small” creators as much as anyone.

14 Tips When Becoming A Viral Video Creator

1. Mostly you have to make the content. Every aspect of the next bunch of steps will improve by making the content and publishing it. You will learn for yourself what works, what doesn’t work, and all of your own tips and tricks.
2. Don’t just put out garbage, but focus on quantity over quality, because attention spans are so short for the majority of people today. And, it’s a lottery game. The more content you put out the more chances of you creating something that resonates and hits the jackpot. It might take a thousand videos until you get the one that one to finally go viral.
3. Find the style and way that makes sense for you. If it is off camera, then do that, dancing, or not dancing, whatever works for you.
4. Because platforms are starting to use more of an interest graph, instead of follower counts, means that creating around a topic, or theme, even if you have a small following can go viral, or trend and change your life.
5. Don’t pigeonhole yourself into one, very specific niche. You can increase clarity and brand awareness by doing very focused things, but make sure it is what you love to share and that you have a way to share the other things you love as well.
6. You don’t have to be fancy. When it comes to creating, use what you have. If you don’t have lights, be by the window. You don’t need a microphone, or camera because phones are so good these days. You can record in a closet if you have kids running aroun