40 episodes

The 401(k) Marketing Podcast with Rebecca Hourihan from 401(k) Marketing will help you become the go-to expert in your community. Rebecca and her team share their ideas and resources to help you professionalize your firm, demonstrate your authority, and rise above your competition!

The 401(k) Marketing Podcast Rebecca Hourihan

    • Business

The 401(k) Marketing Podcast with Rebecca Hourihan from 401(k) Marketing will help you become the go-to expert in your community. Rebecca and her team share their ideas and resources to help you professionalize your firm, demonstrate your authority, and rise above your competition!

    How to Elevate Your Prospecting and Client Retention with Eric Ryles (Ep. 40)

    How to Elevate Your Prospecting and Client Retention with Eric Ryles (Ep. 40)

    Did you know that approximately 10-12% of plan sponsors actively shop their plan every year? Tune in to Rebecca Hourihan’s conversation with Eric Ryles, Vice President, of Customer Solutions at ALM Media, LLC (parent company of Judy Diamond Associates). They explore ways to improve prospecting and enhance client retention, as well as telltale signs a … Read More Read More

    • 30 min
    Revolutionizing Payroll Integration with Automation and APIs with Jeff Kayajanian (Ep. 39)

    Revolutionizing Payroll Integration with Automation and APIs with Jeff Kayajanian (Ep. 39)

    Are you tired of manual payroll processes eating up your time and resources? What if there was an efficient way to streamline payroll integration with your 401(k) recordkeeping? Learn how Payroll Integrations connects you to leading payroll systems and automates data transfer through APIs. Rebecca Hourihan and guest Jeff Kayajanian, principal and chief revenue officer … Read More Read More

    • 24 min
    What I Learned From 3,000 Podcast Interviews with Matt Halloran of ProudMouth (Ep. 38)

    What I Learned From 3,000 Podcast Interviews with Matt Halloran of ProudMouth (Ep. 38)

    As advisors continue to seek innovative ways to connect with their audience and establish trust, the challenge of standing out in a crowded market is ever-present. In this episode, Rebecca Hourihan speaks with Matt Halloran, co-founder of ProudMouth, about the power of podcasting to rise above the noise and establish yourself as the go-to expert. … Read More Read More

    • 25 min
    Fred Barstein Explores What If Plan Fees Go to Zero? (Ep. 37)

    Fred Barstein Explores What If Plan Fees Go to Zero? (Ep. 37)

    Can the convergence of wealth, retirement, and workplace benefits pressurize 401(k) plan fees to fall to zero? And are you prepared if it does? In this episode, Rebecca Hourihan speaks with Fred Barstein, the founder & CEO of The Plan Sponsor University (TPSU), The Retirement Advisor University (TRAU), and 401kTV and they discuss an alternative … Read More Read More

    • 29 min
    It’s All In the Details: Can Micro-Interactions Make or Break Trust? (Ep. 36)

    It’s All In the Details: Can Micro-Interactions Make or Break Trust? (Ep. 36)

    You never get the chance to redo a first introduction, so make sure you can control as much of it as you can! In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares her recent encounter with a local attorney, which highlighted the profound impact of seemingly minor details during a first meeting. The … Read More Read More

    • 18 min
    SMART Strategies for a Year-End Review and 2024 Kickoff (Ep. 35)

    SMART Strategies for a Year-End Review and 2024 Kickoff (Ep. 35)

    Advisors, are you ready to wrap up 2023 with an insightful year-end review and kick off 2024 with a SMART action plan? In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares ideas and suggestions for a productive year-end evaluation of your business. Rebecca discusses: The first step for a comprehensive year-end review The … Read More Read More

    • 19 min

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