18 episodes

The 401(k) Marketing Podcast with Rebecca Hourihan from 401(k) Marketing will help you become the go-to expert in your community. Rebecca and her team share their ideas and resources to help you professionalize your firm, demonstrate your authority, and rise above your competition!

The 401(k) Marketing Podcast Rebecca Hourihan

    • Business

The 401(k) Marketing Podcast with Rebecca Hourihan from 401(k) Marketing will help you become the go-to expert in your community. Rebecca and her team share their ideas and resources to help you professionalize your firm, demonstrate your authority, and rise above your competition!

    Three Marketing Trends Every Financial Advisor Should Follow (Ep. 18)

    Three Marketing Trends Every Financial Advisor Should Follow (Ep. 18)

    As an advisor, you may feel limited when it comes to ways that you can market yourself to your ideal client. What if you could change that?  In this episode, Rebecca Hourihan shares with listeners the top three newest trends she sees in the ways financial advisors are marketing themselves. While she discusses what is … Continue reading Three Marketing Trends Every Financial Advisor Should Follow (Ep. 18) →

    • 18 min
    How to Write a Successful Marketing Strategy with Rebecca Hourihan and Sasha Cibrian (Ep. 17)

    How to Write a Successful Marketing Strategy with Rebecca Hourihan and Sasha Cibrian (Ep. 17)

    When was the last time you took a step back to assess your business? Reviewing your brand, mission, goals and marketing initiatives will help know if you’re on (or off) track.  In this podcast, we’re going to show you how to do a company assessment with your team. So you can write and formalize a … Continue reading How to Write a Successful Marketing Strategy with Rebecca Hourihan and Sasha Cibrian (Ep. 17) →

    • 21 min
    How To Improve Your Search Engine Optimization (Ep. 16)

    How To Improve Your Search Engine Optimization (Ep. 16)

    Have you ever tried to search for a business or a person but can’t find anything about them? More importantly, are you and your company easily discoverable on Google and search engines? When plan sponsors look you up, it’s critical that you come up on the first page of google every time, or  you run … Continue reading How To Improve Your Search Engine Optimization (Ep. 16) →

    • 27 min
    Diversifying Your Marketing Strategy With Mike Kane (Ep. 15)

    Diversifying Your Marketing Strategy With Mike Kane (Ep. 15)

    When marketing your business, it’s important to have a diverse strategy so you can reach as many of the right plan sponsors as possible. In this episode, Rebecca Hourihan speaks with retirement plan advisor legend, Mike Kane of Plan Sponsor Consultants. Mike discusses the importance of advisors using a variety of marketing tactics in their … Continue reading Diversifying Your Marketing Strategy With Mike Kane (Ep. 15) →

    • 25 min
    Creating Quality Design for Your 401(k) Business With Missy Schoedel (Ep 14)

    Creating Quality Design for Your 401(k) Business With Missy Schoedel (Ep 14)

    Good design is more than meets the eye. It impacts the way people feel about your company and its potential long-term success. So, it’s crucial for modern advisors to invest in thoughtful branding that tells your authentic story. Branding, website design and content lay the foundation for your client experience and should come together to … Continue reading Creating Quality Design for Your 401(k) Business With Missy Schoedel (Ep 14) →

    • 19 min
    6 Marketing Strategies to Be Successful in 2022 Rebecca Hourihan and Sasha Cibrian (Ep 13)

    6 Marketing Strategies to Be Successful in 2022 Rebecca Hourihan and Sasha Cibrian (Ep 13)

    In this episode, Sasha Cibrian welcomes back Rebecca Hourihan , the two dive into a discussion on important updates in the advisory industry as well as marketing trends for 2022. They share their ‘big three’ most important market strategies for advisors to differentiate themselves online and make 2022 their best year yet. Sasha and Rebecca … Continue reading 6 Marketing Strategies to Be Successful in 2022 Rebecca Hourihan and Sasha Cibrian (Ep 13) →

    • 31 min

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