Artificially Intelligent Marketing Paul Avery and Martin Broadhurst

After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.
Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previewed. Claude 3 Opus briefly topped the LLM performance chart, Heygen updated its AI-created user-generated content, and Meta AI released Llama 3. Amazon launched Q for enterprises, and Microsoft is working on the Frontier model LLM named MAI-1. OpenAI's Sora video model produced its first commissioned music video, DeepMind released AlphaFold 3, and AI-enabled hardware like the Humane Pin and Rabbit R1 received poor reviews.
GPT-4o: A Unified Model for Text, Audio, and Video Inputs and Outputs
OpenAI's GPT-4o (Omni) is a versatile new AI model that processes text, audio, and video inputs and generates outputs in multiple formats. This unified approach streamlines workflows and ensures consistency in data processing. Currently, the API supports text and image inputs, with audio capabilities coming soon, making it a comprehensive tool for marketers. Learn more about GPT-4o.
Enhancements to Data Analysis in ChatGPT
ChatGPT has introduced new data analysis improvements, allowing users to upload files directly from Google Drive and Microsoft OneDrive, interact with tables and charts in an expandable view, and customise and download charts. These features, available in the GPT-4o model for ChatGPT Plus, Team, and Enterprise users, enhance efficiency and streamline workflows, making data handling simpler and more engaging.
Google Announces Cutting-Edge AI-Powered Features at I/O 2024
At I/O 2024, Google unveiled new AI features and integrations, focusing on enhanced information organisation and long context management with Gemini. Integrations in Gmail, Google Photos, Google Workspace, and Google Search improve user experiences. Gemini Pro's long context management supports up to 1 million tokens, benefiting research and content analysis. Experimental apps like NotebookLM and AI Studio offer researchers, students, and analysts innovative tools.

ElevenLabs Launches AI Sound Effect Generator
ElevenLabs expands its AI technology to generate realistic sound effects from text prompts. The tool excels at natural and atmospheric sounds but has limitations with electronic noises. While not perfect, it represents a significant advancement in AI-generated audio for immersive digital content.
Midjourney Introduces Consistent Characters Feature
Midjourney's new feature allows users to maintain character consistency across multiple AI-generated images. By referencing an original character image, the AI can generate variations with adjustable resemblance. This advancement opens new possibilities for visual storytelling and marketing campaigns, but raises ethical and copyright concerns.
EU Passes Groundbreaking AI Act
The European Parliament has passed the AI Act, the world's first comprehensive AI regulation. It categorizes AI products by risk level, promoting responsible AI development and use. The act emphasizes compliance, ethics, and transparency, reshaping the regulatory landscape for marketing professionals.
Anthropic Launches Fast and Affordable Claude 3 Haiku API
Anthropic's Claude 3 Haiku model offers high-speed processing and cost-effectiveness for enterprise AI workloads. It can analyze large volumes of text and images at a fraction of the cost of competitors. The model's affordability and performance make it a significant advancement for AI capabilities.
Sam Altman Predicts AI Will Take Over 95% of Marketing Agency Tasks
OpenAI CEO Sam Altman forecasts that AGI will handle most tasks currently done by marketing agencies and creative professionals within five years. While AI integration in marketing is already underway, this prediction raises concerns about job security, data privacy, and intellectual property.
IBM Announces Layoffs in Communications and Marketing Divisions
IBM initiates layoffs in its communications and marketing staff as part of a workforce rebalancing effort. The company focuses on high-demand areas like AI and hybrid cloud technologies. These layoffs highlight the growing impact of AI on marketing and the need for professionals to adapt to emerging technologies.
Meta's Significant Investment in GenAI Infrastructure
Meta takes a leap in AI with its GenAI infrastructure, powered by cutting-edge NVIDIA GPUs. The company plans a substantial expansion, aiming for 600,000 GPU units by 2024. This investment signals a transformative shift in AI capabilities and highlights the importance of leveraging advanced technology for market differentiation.
Devin: The First Autonomous AI Software Engineer
Devin, developed by Cognition, is an AI designed to handle complex software engineering tasks autonomously. While not perfect, Devin's performance on coding benchmarks marks a significant improvement over previous models.
Figure and OpenAI Collaborate on AI-Powered Humanoid Robots
Figure partners with OpenAI to enhance its humanoid robots with advanced AI models. The robots demonstrate autonomous task completion in controlled environments.

Claude 3: GPT-4 Killer?
Anthropic announces the next generation Claude 3 model family with improved performance, vision capabilities, and advanced features. Learn more on Anthropic's news page.
Mistral Releases 'Mistral Large'
Mistral unveils Mistral Large, their most advanced language model, available through la Plateforme and Azure. Explore and access it via various methods.
Jasper Acquires Clipdrop
Jasper acquires Clipdrop, offering enterprise marketing teams a multimodal AI copilot and enabling efficient content creation.
Testing Agents (GPT-4 Struggles)
A new study reveals limitations faced by autonomous agents in complex, real-world tasks, with GPT-4 scoring only 14.41% against human benchmark.
Copilot Finance
Microsoft introduces "Copilot for Finance" to help finance teams, with potential expansion to other business areas.
Adobe Music AI
Adobe previews Project Music GenAI Control, enabling AI-powered audio creation and editing using natural language prompts.
Perplexity Launches Podcast with ElevenLabs
Perplexity launches "Discover Daily," an AI-generated news podcast, raising questions about transparency in AI-generated media.
Klarna Customer Support
Klarna's OpenAI-powered chatbot handles millions of conversations, boosts profits, and highlights potential job impact of AI adoption.
Tool of the Week: Anthropic Prompt Library
Anthropic's prompt library is a collection of 63 prompts showcasing diverse AI capabilities across various topics. Check it out to discover new AI-powered tools.

Welcome to episode 41 of Artificially Intelligent Marketing, hosted by Paul Avery, CEO of Biostrata, and Martin Broadhurst, owner of Broadhurst Digital. In this episode, we're unpacking the latest in AI, from groundbreaking models to new entries in the search engine arena. Let's dive in!
Google Unveils Gemini 1.5 Pro
Google has just elevated the AI game with Gemini 1.5 Pro, boasting efficiency and advancements over its predecessor. This model impresses with a 1 million token context window, showcasing unparalleled long-context understanding and the ability to process text, video, audio, and images simultaneously. It's not just about the tech specs; Gemini 1.5 Pro has undergone rigorous ethics and safety testing, promising a new era of AI development.
OpenAI's Sora: A New Frontier in AI
Sora, OpenAI's latest creation, is making waves by turning text instructions into realistic video scenes. Despite its current limitations with complex physics and spatial details, Sora's potential for creative storytelling and content creation is undeniable. Its deployment is surrounded by anticipation and a slew of safety measures, aiming to redefine digital interaction.
Stable Cascade by Stability AI
Stability AI introduces Stable Cascade, a novel text-to-image model that economizes training and fine-tuning through a unique three-stage architecture. This innovation not only enhances image quality but also aligns more closely with user prompts, setting a new benchmark for image generation models.
Amazon's BASE TTS Breakthrough
Researchers at Amazon have pushed the boundaries with BASE TTS, a colossal text-to-speech model trained on an extensive dataset. It demonstrates emergent abilities to handle complex language nuances, offering unprecedented naturalness in speech synthesis.
OpenAI Challenges Google with New Search Product
In a strategic move, OpenAI is stepping into the search engine domain, challenging Google's dominance. Backed by Microsoft and leveraging Bing's infrastructure, this initiative could reshape the SEO landscape, introducing new considerations for digital marketers in content optimisation and strategy.
We're eager to hear your thoughts on these developments. Could Gemini 1.5 Pro's efficiency and Sora's creative potential change the game for AI in marketing? And what does OpenAI's foray into search engines mean for the future of digital marketing strategies? Share your insights with us on Twitter, Facebook, or via email at hello@artificiallyintelligentmarketing.com.

Welcome back to Artificially Intelligent Marketing! Join Martin Broadhurst and Paul Avery as they unpack the latest AI marvels and marketing insights.
Microsoft Copilot's Bold Leap Forward Microsoft elevates Copilot with cutting-edge AI image editing and intuitive design features, targeting an improved user experience. The highlight? Designer for Copilot, enhancing creativity with DALL-E 3. Learn more.
MGIE: Apple and UC Santa Barbara's AI Venture Apple and UC Santa Barbara's MGIE model opens new doors for image editing, making professional tweaks a chat away. An open-source breakthrough for creative freedom. Details here.
Google's Gemini Ultra: A New Challenger Google's Gemini Ultra, formerly Bard, takes on GPT-4, showcasing unique strengths in content creation and integration. Martin shares insights from his hands-on experience. Explore Gemini Ultra.
Cisco Unravels AI Readiness Index Cisco's global survey reveals a gap in AI readiness among companies, despite high anticipation for its impact. Strategy, infrastructure, and talent are key. Full report.
EU's Pioneering AI Regulation The EU's Artificial Intelligence Act sets a global standard for AI governance, emphasizing ethical use and transparency. A significant move for digital oversight. Read more.
Tool-of-the-Week: Claude for Sheets Revolutionize your Google Sheets with Claude for Sheets, offering seamless AI integration for data analysis and content creation. Discover how.
Engage with us on Twitter and Facebook, or email hello@artificiallyintelligentmarketing.com for your thoughts and feedback. Catch you in the next episode!

UK Government's Generative AI Framework
The UK Government has published a comprehensive Generative AI Framework for employees, covering principles of use, ethics, data security, and innovation. A proactive approach to AI literacy and change management is evident, promoting responsible AI adoption.
Publicis Groupe's €300 Million AI Investment
Publicis Groupe announces a €300 million investment in AI, launching CoreAI. Aiming to revolutionise marketing strategies, CoreAI utilises extensive consumer data and partnerships, including OpenAI and Microsoft.
Google's Text-to-Video Model: Lumiere
Google Research's Lumiere, a text-to-video diffusion model, impresses with its ability to generate realistic AI videos. A research project for now, Lumiere raises questions about copyright issues and AI's role in content creation.
Runway Gen-2: Enhancing AI Video Editing
RunwayML introduces the Multi Motion Brush in its Gen-2 model, offering unparalleled motion control in video editing. This tool signifies a new era in AI-assisted creative content production.
OpenAI's Model Updates and Cost Reductions
OpenAI updates its AI models, introducing GPT-4 Turbo and reducing costs for GPT-3.5 Turbo. These advancements promise greater accessibility and performance for AI-integrated marketing strategies.
ElevenLabs' Major Funding Milestone
ElevenLabs secures $80 million in Series B funding, advancing its AI voice technology. The funding will enhance voice synthesis capabilities, offering new opportunities for personalised marketing strategies.
AI Website Builders: Reality Check
Exploring the gap between the promise and performance of AI website builders like Wix and Dorik. Marketers need to navigate the hype to find genuinely useful AI solutions.
MIT's AI and Job Automation Study
MIT's study reveals that only 23% of vision-based tasks are economically viable for AI automation. This finding challenges assumptions about AI's impact on job automation and workforce skills.
Samsung Galaxy S24 Series: AI Advancements
Samsung's Galaxy S24 Series introduces advanced AI features, reshaping mobile communication and content creation. Marketers must adapt strategies for this evolving AI landscape.
AI and Political Misinformation: The New Hampshire Incident
A robocall incident in New Hampshire, using AI-generated voice, underscores AI's potential misuse in political misinformation. Marketers must ensure ethical AI use and transparency.
Microsoft Copilot: Office AI Tools Review
Reviewing Microsoft Copilot's AI tools across Office apps. While showing promise, limitations exist, especially in Excel. Marketers can strategically utilise these tools for enhanced productivity and creativity.