854 episodes

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. strategic selling, linkedin, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales has changed. If you are in sales and like selling this podcast is for you.
I have been selling for over 25 years and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and rather create sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take so if you want the brutal truth about sales and selling you have found the right place. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Salesman red, Hustler, GaryVEE you will like this.

The Brutal Truth About Sales & Selling - B2B Social SaaStr Cold Calling SaaS Salesman Advanced Hacker Sales & Selling B2B

    • Business
    • 4.7 • 84 Ratings

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. strategic selling, linkedin, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales has changed. If you are in sales and like selling this podcast is for you.
I have been selling for over 25 years and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and rather create sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take so if you want the brutal truth about sales and selling you have found the right place. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Salesman red, Hustler, GaryVEE you will like this.

    THE SECRET WAY THIS REP GETS THE CLIENT TO OPEN UP

    THE SECRET WAY THIS REP GETS THE CLIENT TO OPEN UP

    Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Burns SALES PODCAST

    THIS REP'S SECRETS TO CONNECTING WITH NEW ACCOUNTS AND WINNING B2B DEALS

    THIS REP'S SECRETS TO CONNECTING WITH NEW ACCOUNTS AND WINNING B2B DEALS

    Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns

    THE SECRET TO CONNECTING QUICKLY WITH CLIENTS AND BUILDING TRUST

    THE SECRET TO CONNECTING QUICKLY WITH CLIENTS AND BUILDING TRUST

    Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:

    HOW THIS TOP REP STAYS ON TOP IN THE HARDEST OF SALES SITUATIONS

    HOW THIS TOP REP STAYS ON TOP IN THE HARDEST OF SALES SITUATIONS

    Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns

    THIS REP'S TOP SECRET TO ENGAGING WITH THE HARDEST CLIENTS

    THIS REP'S TOP SECRET TO ENGAGING WITH THE HARDEST CLIENTS

    Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:

    THE #1 THING THAT THIS LEADER SAYS MAKES THE BEST B2B SALES PEOPLE

    THE #1 THING THAT THIS LEADER SAYS MAKES THE BEST B2B SALES PEOPLE

    Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns

Customer Reviews

4.7 out of 5
84 Ratings

84 Ratings

Hypergrowthmind ,

Very insightful

Great mix of business and sales philosophy and inspiration

OseiBoy ,

Suggestion

Thank you for all the great content. I have been able to listen to episodes with speakers from the same industry as myself. Many great ideas I have been able to assimilate into my day-to-day. In your show details would you please include contact information for your guest speakers? Sometimes it is hard to catch their name. Maybe include LinkedIn, website, and email (if they allow). Tiny tweak that I believe would help connecting great business minds.

Kevin Sales ,

Helped My B2B Career Immensely

If you are in B2B sales, this is a must listen. Great insights as well as interviews from other great sales people. The perfect blend of business philosophy and tips that you can apply immediately to your deals.

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