The Chairish Podcast Chairish Inc.

How does a designer get their work seen and attract new clients? The power of print media has declined while, thanks to social media, every designer can easily put their work out into the world. But how do you stand out amid the daily flood of content? Is there still a role for public relations? Three PR and marketing pros—Sarah Burningham, Roxanne Hanna, and Sarah Boyd—discuss how they navigate the on-going upheavals in the worlds of online and print media, what it takes to successfully guide their clients in everything from creating web sites and Tik-Tok videos to launching major designer books, and why their roles are likely to become only more important.


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Douglas Friedman is one of today’s most successful photographers of interiors and is a style setter in his own right, with a huge following on social media. His work has appeared in virtually every major shelter magazine, and he is also known for his fashion photography and portraiture. Douglas has an extensive knowledge of design history, has worked with virtually every top decorator and stylist, and is almost as well known for his wit and charm as for his talent. In this exclusive one-on-one interview, Douglas talks about his career, how the role of the photographer has been amplified by social media, and some of the lessons he’s learned working with today’s top design talents.
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Technology has invaded every aspect of the home. Now even our refrigerators and doorbells are smart. But do we really need wi-fi enabled musical showerheads? How do you keep your clients’ homes up to date without succumbing to short-lived fads? What tech is essential—and what’s soon to be antiquated? Designers Beth Dotolo and Cynthia Ferguson and architect Charles Hilton weigh in on what tech is essential, what they steer clear of, why geo-thermal construction and electric car chargers are here to stay, and why smart gyms and golf simulators may be the next hot accessories.
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Design industry events and trade fairs are back—but are they still important? With designers busier than ever, should they allot the time and the money to go? What makes an event something you need to attend in person? Is it still crucial to search for newness and trends? Will the networking opportunities really benefit your business? High Point Market president Tammy Covington Nagem, LCDQ executive director Tamar Mashigian, and interior designer Denise McGaha discuss the importance of design trade gatherings, how and why they remain relevant, and how designers can get the most out of attending.
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After all the meetings, consultations, and brainstorming sessions with clients, how do you convey that the plans and concepts you come up with will meet their needs and fulfill their dreams? How do you dazzle them so that they get inspired and excited—and write the checks necessary for the project to move ahead? Client presentations are crucial. Three highly successful practitioners of architecture and design—Michael G. Imber, Nina Farmer, and Gideon Mendelson—reveal how they use everything from watercolor images, detailed renderings, mood boards, software programs, and samples to illustrate their visions, what they learn throughout the process, and why each presentation needs to be as client-specific as the project itself.
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Palm Beach is undergoing a style renaissance, attracting new generations of bon vivants and design lovers. Nothing exemplifies this better than the resurgence of the Colony Hotel, which for generations served as a favorite getaway for royalty, movie stars, politicians, and wealthy tycoons. Under its new owners, the Colony, also known as the Pink Paradise, has turned to style setters Celerie Kemble, Aerin Lauder, Mark D. Sikes, and now Chairish, to create fresh takes on traditional Palm Beach style. To celebrate the launch of the Chairish Villa, Colony Hotel owner Sarah Wetenhall joins local designer Meg Braff, Isabel Elliman of Schumacher Hospitality, and Anna Brockway of Chairish to talk about the town’s new vitality, the latest direction in hospitality design, and why Chairish, Palm Beach, and the Colony are such ideal partners.
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