A podcast for the business of beautiful living presented by IDCO Studio. Equal parts advisor, collaborator, and trusted friend to interior designers around the world. I’m your host, Anastasia Casey -- bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice, from experts you already trust. Season 1 has a star studded line up including Shea McGee, Marie Flanigan, Jake Arnold, Clara Jung, Kelli Lamb, Gail Davis, Lindsey Borchard, Lauren Liess, Beth Diana Smith, Amber Lewis and so many more. We’ve assigned each guest a specific topic, for truly actionable, inspiring and strategic takeaways from each episode.
Beth Smith: Transitioning from Side Gig to Full Time Interior Designer
So many designers are straddling the fence between an interior design side hustle and a full-time career. Our season one finale of The Interior Collective features Beth Diana Smith discussing her career transition and lessons learned along the way.
Beth Diana Smith spent more than a decade working in accounting and finance with a hard earned Bachelor's degree in Business and a Master's degree in Accounting. Later, Beth earned a degree from the New York School of Interior Design while taking night classes working around her day job. Her interior design career started as a side hustle before she left accounting to start Beth Diana Smith Interior Design.
Her designs use expertly curated art, layered textured, bold patterns, and colors to create uniquely sophisticated, layered and luxurious residential designs. Beth has been on NBC and HGTV, and you've seen her work featured in various outlets, including House Beautiful, Elle Decor, Real Simple, Lonny Magazine, Domino, The Wall Street Journal, and the Business of Home.
Anastasia Casey: Managing Your Interior Design Business
Today's episode of The Interior Collective is all about Managing Your Interior Design Business - from the softwares we swear by to the intimate workings of hiring, benefits, company policies and managing HR. We’re covering a lot.
In This Episode, I'm covering:
Our favorite client management software, Dubsado
Why we insist on using Google Drive, not Dropbox
Filing organization and naming conventions
Team communication + inbox zero
Why you should be using Canva
Interior design studio job descriptions + titles
Defining company policies + benefits
New Hire Tutorials + Checklist
In full transparency, I spent the majority of 2021 hashing out every detail of my business, defining our company culture, putting new policies in place and building up industry leading benefits for my team. We were lucky enough to bring in a corporate strategist to help us research, define and implement the most useful practices of large companies, on a small scale. This year, we’ve put it all to paper and created a plug and play template for you to adapt in your own design firm.
A quality company culture and smoothly operating business is key to profitability and longevity. Skip back to Episode 2 as I break down the perfect Client Experience for interior designers, but today we’ll pick up where that leaves off with automations and key softwares. I wish I could tell you there is one software program that we suggest for everything but that is just not the case, and I am ok with that. I would rather use a program that was really good at a couple things, than a program that tries to do so much, it doesn’t do anything well.
Before we dig in, just a reminder that today's full transcript, show notes, links and products are all available on our website at www.idco.studio/podcast. I encourage you to listen now, then go back and read to make notes.
That’s enough intro - let’s dig into our must have softwares, starting with my personal favorite, Dubsado.
IDCO would not exist today without Dubsado and as I’ve learned more from our interior design clients and their process, I’ve figured out the best way to utilize Dubsado for interior designers. Before using
Shea McGee: Strategic Growth as an Interior Designer
This highly anticipated episode of The Interior Collective digs deep into Shea McGee's blueprints for strategic growth, practices for productivity, and insights on incorporating video within your marketing strategy. We welcome Shea McGee Founder and Creative Director of Studio McGee, McGee & Co., author, and Netflix's Emmy Nominated Dream Home Makeover.
Over the last eight years, we’ve watched Shea McGee grow her interior design business into a powerhouse lifestyle brand centered around approachability and beautiful living alongside her husband, Syd. Today’s episode of The Interior Collective digs deep into Shea’s strategic growth, her practices for productivity and insights to incorporating video into your marketing strategy as an interior designer. I’ve had the pleasure of knowing Shea for years now as we’ve interviewed her on the blog, and today, I’m so excited to bring that conversation to the podcast.
In this episode, Shea and I discuss:
Dynamics of working with your partner
The transitions from design studio in
Blair Moore: Breaking Into Short Term Rentals as an Interior Designer
Since the beginning of the pandemic, it feels like every designer out there - myself included - is branching out to beautiful AirBnBs as fun little getaways. Stretching their design muscles, enjoying some time away from the office, and hoping to turn a little profit. We’re bringing in interior designer and short term rental maven, Blaire Moore, to discuss the ins and outs of making high-end short term rentals profitable as a designer. Balancing a thriving interior design business, running a small fleet of luxury boutique stays, launching a bespoke e-commerce line, starring on her very own episode of Magnolia Network’s “Point of View” - Blaire Moore is both maverick, muse and magician. She’s mastered the art of a family business and unpretentious luxury. Don’t miss this episode of The Interior Collective if you’re looking to diversify your revenue streams as an interior designer.
We’re welcoming interior designer and luxury hospitality maven, Blair Moore of Moore House Design and Moore House Family, to discuss diversifying your revenue streams as a designer with high-end short term rental properties.
Since the onset of the pandemic, it feels like every designer - myself included - is branching out to beautiful vacation rental properties. It's become an opportunity to stretch some design muscles, enjoy time away from the office, and turn a profit. We're bringing in interior designer and short-term rental maven Blair Moore to discuss the ins and outs of making high-end short-term rentals profitable as a designer.
Balancing a thriving interior design business, running a small fleet of luxury boutique stays, launching a bespoke e-commerce line, and starring on her very own episode of Magnolia Network's Point of View series, Blair Moore is a maverick, muse, and magician. She's mastered the art of a family business and unpretentious luxury. I'm
Lauren Liess: Expanding from Designer to Lifestyle Brand
The line between interior designer and lifestyle influencer is a fine one. The Lauren Liess brand has expanded from Interior Design Studio to include the Lauren Liess Blog and The Property Collective, in addition to three books (with a 4th on the way), numerous TV features and dozens of product collaborations. Lauren Liess’ entire brand evokes a feeling of home across all channels. Her brand feels like those late, slow hours of summer afternoons that seem to linger a little longer than the day before. It feels like the neighbor you grew up next to. As her brands expand, as do her offerings, we’re talking about how to evolve into a lifestyle brand as an interior designer here on The Interior Collective.
The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lauren Liess of Lauren Liess & Co.
In this episode, Lauren and Anastasia discuss:
How Lauren got her start in the industry
The process of publishing three (soon to be four) books
Expanding into e-commerce and product lines
Lindsey Borchard: Pricing as an Interior Designer
The thing design school will never teach you is what to charge. Today’s episode of The Interior Collective is all about pricing as an interior designer. From different ways to charge, the pros and cons of each, and the unusual formula we’ve found most successful - and we’re not holding anything back. Lindsey Borchard of Lindsey Brooke Design - my Design Camp co-founder and forever business best friend is divulging all her secrets to a successful and lucrative interior design studio. Lindsey is committed to transparency in the industry and candidly explains her pain points of pricing and the three phase system she’s built to making sure no money is left on the table as an interior designer. Tune in to this episode of The Interior Collective for an exclusive look at our most popular keynote session of Design Camp.
The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lindsey Borchard of Lindsey Brooke Design.
Lindsey Borchard of Lindsey Brooke Design is my Design Camp co-founder, but she's also my forever business best friend. I've learned so much from Lindsey over the years, but most importantly, she's taught me how to safeguard your business model from leaving money on the table. In this episode, Lindsey and I cover different ways to charge as an interior designer, the pros and cons of each, and the unique formula she's found most successful. Lindsey holds nothing back in her straightforward advice and shares exactly what it takes to run a successful and lucrative interior design studio. Before we get into the conversation, let me formally introduce Lindsey a bit further:
Lindsey Borchard's work is ultimately inspired by her own life. As a mom to two boys, she deeply understands the impact that a well-designed home can have on your family. A born and bred Southern California girl, her work carries that same organic, natural beauty and distinctly relaxed feel of the California landscape. Put simply: a Lindsey Borchard space is an invitation to live a more beautiful life every day.
In this episode, Lindsey and I discuss:
Flat fee vs hourly pricing models
The podcast is so incredibly well thought-out, is clear, fun to listen too and provides great ideas to those who are looking to grow their business. Fantastic job Anastasia and your team! I can’t wait for my daily community to listen in!
The podcast every designer needs
I absolutely love this podcast and the transparent, authentic and actionable advice given in every episode. The guest list is incredible, and host Anastasia asks all of the right questions. I anxiously await the new episode every week!
As a small business, we are really enjoying the clear and specific information given. We love that it’s not just applicable to an interior design firm but also applies to us, as we run a design business and storefront selling building materials. We have made it a point to listen every Friday, and we look forward to it every week! Thank you!!