The CMO Podcast

VaynerX & Jim Stengel
  • 5.0 (30)
  • CAREERS
  • UPDATED WEEKLY
The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte and Flowcode.

  1. 5 DAYS AGO

    Jerri DeVard (BECA) | The Black Executive CMO Alliance

    This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance. Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pillsbury company, now part of General Mills. Jerri went on to CMO roles at Verizon, Nokia, ADT and Office Depot. Jerri was a guest on the show in July 2020. Jim and Jerri chatted through a wide ranging talk about her career, our friendship over the years, and what she has learned about leadership. Well this week, Jim will focus on her life since then, including the founding of BECA, which has been astounding in its impact. It’s an honest, heart-to-heart chat–which is the only way Jerri DeVard rolls. Listen to the previous episode featuring Jeri from 2020: https://tinyurl.com/3tcmrx9r Learn more about BECA: https://blackexec.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    54 min

  2. FEB 19

    Stacey Andrade-Wells (Liquid I.V.) | Elevating the Vitality of People and the Planet

    Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen years ago, in 2012, Liquid I.V. is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020. Stacey is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacey joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G’s brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacey left Cincinnati and moved to LA to join Liquid I.V. as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability. Tune in for a conversation with a CMO who believes in listening to her team and her customers! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    57 min

  3. FEB 14

    Super Bowl LIX Marketing Roundtable

    Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media. Jim starts the conversation with the Kansas City Chiefs very own Lara Krug, who joined the Chiefs in 2021 as their Chief Marketing Officer. Then moves onto two roundtables–with five leaders in each Roundtable. Guests include: Nicole Parlapiano, Chief Marketing Officer of Tubi Greg Lyons, Chief Marketing Officer of PepsiCo NA Laura Jones, Chief Marketing Officer of Instacart Daniel Winer, CEO & Co-Founder, Hexclad Cookware Steven Saenen, VP Ritz & Portfolio Marketing, US, Mondelez Sofia Colucci, Chief Marketing Officer of Molson Coors Shachar Scott, VP, Marketing, Reality Labs, Meta Ramon Velutini, President, NA & LATAM, The Duracell Company David Lee, Chief Creative Officer, Squarespace Brittney Polka, VP, Beverages, Danone See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    50 min

  4. FEB 12

    Scott Galloway & Tim Armstrong // CMO Podcast Alumni Reunion

    This May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in 2025, we are looking to lean more into this community, by hosting reunions, in-person and virtual. So for this week’s episode, we kick it off with a bang as Jim welcomes Tim Armstrong, founder and CEO of Flowcode, and author, professor, entrepreneur and fellow podcaster, Scott Galloway, back to the show. Both were early guests all the way back in 2019. This episode was recorded live in-front of an audience of fellow CMO Podcast alumni–about 70 of them. Jim, Tim and Scott dove head first into topics that are affecting us as business leaders, but also as members of society. Tim and Scott first talk about how they’ve built their own rules around goal setting, and their efforts to stick to their goals. And no surprise if you know Scott–the conversation went quickly to the state of young men in America. Jim then wraps up the conversation by opening to questions from the audience, which took the conversation–which was already deep, raw and real–to some new places. Places which we do not normally talk about on The CMO Podcast. So join Jim as he welcomes Tim and Scott back, for this remarkable and important podcast. --- Scott Galloway joined Jim as an early guest in June 2019: https://tinyurl.com/3v8fhdu5 Tim Armstrong has joined Jim on multiple occasions, July 2019: https://tinyurl.com/39ba2ate And November 2022: https://tinyurl.com/4pkuznsd See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    51 min

  5. FEB 5

    Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder

    Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in Austin Texas. This is one unusual brand: it is guided by a three-pronged brand platform: family, fashion, and philanthropy. Its organization is 96% women, with a multigenerational consumer base. Along with organizing up to 25,000 love events a year. It has about 140 stores and is distributed in retailers like Nordstrom and Neiman Markus, and has an estimated value of roughly $1 billion. Michelle has been CMO at Kendra Scott for about three years. She has overseen explosive growth in sales, new customers, and in her organization’s growth. Before Kendra Scott, Michelle spent 16 years in a variety of roles at General Mills, and then worked at LifeSpa, Intercontinental Hotels, and Pressed, the cold-pressed juice and plant-based treats company, where she was CMO. This is your reminder to order a necklace or ring for your love ones, and tune in for our Valentine conversation with the CMO of Kendra Scott! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    59 min

  6. JAN 29

    Jennie Weber (Best Buy) | Retail Media at the Center of CES

    January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. Jim's guest this week on The CMO Podcast is Jennie Weber, the Chief Marketing Officer of Best Buy, the $40 billion plus in sales consumer electronics retailer. Best Buy–with its 1000 plus stores, ecommerce platform, retail media network, and assorted services–is the world’s largest consumer electronics specialty retailer. A long way from its founding in 1966 by two gentlemen in St Paul, Minnesota. Jennie has spent most of her career at Best Buy–about 16 years, with an additional two years at Best Buy subsidiary Geek Squad. She was appointed CMO roughly two years ago. Jennie grew up across the upper western United States, and graduated from the University of St. Thomas with a degree in history. She’s a skier, a hiker, a road biker, and a mother of four. Tune in for an episode with a CMO with fresh insights about this year’s CES, as well as how to make marketing a profit center. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    54 min

  7. JAN 22

    Victoria Lozano (Crayola) | Leading the Charge in Creativity

    Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola product was a box of eight crayons, and sold for a nickel. Crayola is one of the most well-known brands in the world–brand awareness in the US is 99%.Since the mid-1980s, Crayola has been part of the Hallmark portfolio of brands, which includes Hallmark and Hallmark Media. Today’s Crayola is a very different business than it was even 15 years ago. Its purpose is unchanged–to help parents and educators raise creatively active kids. But it has morphed from a product company to a brand in the entertainment, content and experience spaces. Victoria has been with Crayola 15 years, about three as EVP of Marketing. Before Crayola, Victoria studied Classics at NYU and then earned her MBA there at the Stern school. After stints in CPG with Pfizer and Cadbury, Victoria moved to Crayola, where she has found the perfect fit for her. Tune in for a conversation around creativity, brand building and parenting. -- Watch the videos as part of the Campaign for Creativity: https://www.crayola.com/featured/campaign-for-creativity Learn more about Crayola Creativity Week: https://creativity-week.squarespace.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    55 min

  8. JAN 15

    The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024

    As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024. Jim's guests are DeLu Jackson, the Executive VP and Chief Marketing Officer at security company ADT, Melissa Hobley, the Global Chief Marketing Officer at Tinder, and Michelle Crossan-Matos, the Chief Marketing Officer at Ulta Beauty. What a perfect panel to both reflect on past learning, and to look forward, so tune in for an ambitious episode–to reveal the central themes from CMOs in 2024, and to invite our guests to share their insights and advice on each theme. --- Listen to our previous episodes... Discovering Your Inner Joy and Beauty with Michelle Crossan-Matos - https://tinyurl.com/3sk5pybx Celebrate Black History Month with BECA - https://tinyurl.com/y559n6ju Swipe Right with Melissa Hobley - https://tinyurl.com/2479sdxc See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    49 min
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5
out of 5
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About

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte and Flowcode.

Information

  • Creator
    VaynerX & Jim Stengel
  • Years Active
    2019 - 2025
  • Episodes
    350
  • Rating
    Clean
  • Copyright
    © VaynerX
  • Show Website
    The CMO Podcast

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