The CMO Podcast

Gallery Media Group & Jim Stengel
  • 5.0 (29)
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The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte and Webflow.

  1. 1 DAY AGO

    Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun

    This week Jim is joined on The CMO Podcast by Greg Lyons, the Chief Marketing Officer for Pepsico Beverages North America. Greg looks over about $28 billion in revenue, with 10 Billion dollar brands, including Pepsi-Cola, Gatorade, Mountain Dew and Bubly. PepsiCo Beverages North America is part of PepsiCo, a $91 billion food and beverage global powerhouse. Greg has been with PepsiCo for over 25 years, and CMO since 2017. He was a guest on the show in May 2020–in the early days of the pandemic. Still, to this day, almost five years later, that episode is one of Jim's absolute favorites. In this episode, they return to many of the themes from that recording, and hear Greg’s perspective on empathy, kindness and having fun. Listen to Greg previous episode from May 2020: https://podcasts.apple.com/us/podcast/greg-lyons-pepsico-serving-empathy-at-pepsico/id1460604334?i=1000475927049 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    51 min

  2. OCT 30

    Claudine Cheever (Amazon) | Learn to Be a Leader of Leaders

    With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’s revenue is nearly $600 billion, with a market cap of about $2 trillion. It's among the few brands that people just cannot imagine living without. Claudine forged an unlikely path to becoming the Head of Global Brand and Marketing at Amazon. She earned a Bachelors Degree at Colorado State University in Liberal Arts, and later acquired a Masters Degree from the University of North Carolina in American Studies. Claudine started her career as an editor at a publishing company, and eventually had a 20-year run at some of the most famous ad agencies in the world–including McCann, Saatchi & Saatchi, and Ogilvy. About eight years ago, Claudine went from agency to client and joined Amazon. Tune in for a conversation with a leader who joined a brand for the opportunity, but stayed for the creativity and culture. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    51 min

  3. OCT 23

    Sherry Weiss (Dow Jones and WSJ) | Powering the Professional World

    It’s election season in the U.S., with some brands taking on a special responsibility and role at this time. Among them is The Wall Street Journal, and this week Jim speaks to Sherry Weiss, the Chief Marketing Officer of Dow Jones–the parent company of The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and a portfolio of business intelligence assets, including Factiva.  Sherry has worked as CMO of Dow Jones for about two years, following a career path seemingly built for her current role. With a double degree from Georgetown University, a Bachelors in Foreign Affairs, and a Masters in Business, Sherry worked at Citi at two different times in her career, for a total of about 12 years. With just two weeks until the United States Presidential election, tune in for a conversation with a leader who is ready to lead her team through and beyond. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    51 min

  4. OCT 16

    Gabrielle Wesley (Mars Wrigley NA) | Build a United Team Between Marketing and Sales

    It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famous brands like M&Ms, Snickers, Orbit, Pedigree, Whiskas, Ben’s Original, and MasterFoods. In August 2024, Mars Wrigley announced the purchase of Kellanova–the Kellogg’s spinoff–with brands such as Pringles, Pop Tarts, and Nutrigrain. Gabrielle has worked with Mars Wrigley for about seven years and stepped into the North America CMO role about fifteen months ago. Before Mars Wrigley, Gabrielle worked at Conagra for three years, and General Mills for eleven years. Before she became a food and snack marketer, she spent eight years in financial services before jumping to CPG, using her MBA from Michigan Ross. Tune in for Jim's Halloween Trick or Treat chat with a CMO who is all about a united team! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    54 min

  5. OCT 9

    Jim Lecinski (Northwestern Kellogg) | Class is in Session...Be a Student of AI

    This week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider these highlights from Professor Lecinski's curriculum vitae:Studied German and Government at Notre Dame, MBA from Illinois.Teaches seminars and blogs about Jazz for newcomers.Has written for The Journal of the International Association of Jazz Record Collectors.Twelve years at Google, left as a VP.Literally wrote the book on marketing and AI, back in 2021 before it was the “in thing.”Awarded Professor of the Year at Northwestern Kellogg in 2022. It's a double-Jim conversation, as the two dive into the hottest topic in marketing...AI. --- Learn more about AI: Marketing AI Institute: https://www.marketingaiinstitute.com/ Andrew Ng's Courses on Coursera: https://www.coursera.org/instructor/andrewng Keynotes to Watch: Agentforce Keynote: Build the Future with AI Agents: https://www.salesforce.com/plus/experience/dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024/episode/episode-s1e27 Google Cloud CEO Thomas Kurian'a Keynote: https://cloud.withgoogle.com/next And pickup Jim and Raj Venkatesan's book - The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing: https://a.co/d/9osop0B See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    59 min

  6. OCT 2

    Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete

    Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, a bait and tackle. Today, Pittsburgh-based Dick’s Sporting Goods has more than 850 stores and a variety of other experience centers and platforms, all focused on sports. Think Golf Galaxy, Public Lands, Moosejaw, and others. Emily has worked at Dick’s for about 18 months, after spending over 16 years at PepsiCo, in about nine different roles. This is Emily’s first CMO role; her CEO, Lauren Hobart, was appointed Dick’s CMO in 2011 and previously held that role for a few years. Emily graduated from Brandeis University with an MBA from Yale, before starting her career working on political campaigns. On this episode, she speaks to the incredible lessons from those early experiences and much more. Tune in for a conversation with a CMO that believes in the athlete in all of us! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    50 min

  7. SEPT 25

    Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company

    The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might expect–is Lenovo’s division with Personal Computers, Smartphones, and AR/VR solutions. Lenovo is a $57 billion global technology company–the largest PC company–with business in 180 countries. It also markets infrastructure, software, solutions and services.  Emily has worked at Lenovo since September 2020. She joined Lenovo after nearly 11 years at HP, in a variety of roles in the Americas and Asia. Emily has forged an unusual path to CMO; she spent about 14 years of her career on the ad agency side, with storied agencies like Publicis, Grey, and McCann Erikson. Emily is indeed a global citizen; she spent part of her childhood in Europe, speaks Spanish and French fluently, studied at Pitzer College in California and two universities in France, and has just returned from a lovely family holiday in Scotland. Tune in for an interview with a CMO who believes kindness in the business world is a win-win. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    46 min

  8. SEPT 18

    Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life

    Fall means it's time for your annual flu and Covid shots! So, this week on The CMO Podcast, Jim welcomes Kate Cronin, the Chief Brand Officer for Moderna, the 14-year-old pioneering biotech company. Moderna achieved nearly instant awareness and fame in 2020, when it received the CDC recommendation for its COVID-19 vaccine. Moderna’s name combines the words "modified" and "RNA" to signal the core essence of the company: to introduce a new category of medicines using messenger RNA, “the software of life.” Moderna has a market cap of about $25 billion, with projected revenue in 2024 in the range of $3 to $3.5 billion. Kate has combined her passion for science and marketing into a career path that bridges the two. She graduated from Smith College with a degree in biology, and started her career as a research associate at Weill Cornell Medicine in New York City. A few years later she jumped into the marketing world and has never left. Kate worked with healthcare clients at agencies Porter Novelli and Ogilvy for nearly 30 years; she left her position as CEO of Ogilvy Health about three years ago to become Chief Brand Officer at Moderna. As you look to book your own vaccine appointment, listen in for a conversation with a pioneering Chief Brand Officer–who likes to fix up old homes in her spare time! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    54 min
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About

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte and Webflow.

Information

  • Creator
    Gallery Media Group & Jim Stengel
  • Years Active
    2019 - 2024
  • Episodes
    335
  • Rating
    Clean
  • Copyright
    © Gallery Media Group Originals
  • Show Website
    The CMO Podcast

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