100 épisodes

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

The DTC Insider Brian Roisentul

    • Business

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

    Patents and Subscriptions: Phyla's Blueprint for Skincare Success

    Patents and Subscriptions: Phyla's Blueprint for Skincare Success

    Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions.
    Here’s a glimpse of what you’ll learn: Yug's Background
    Partnering with Shiseido
    Obtaining Patents for Acne Treatment Technology
    Overcoming Higher Customer Acquisition Costs
    The Importance of Customer Activation in Skincare
    Retention Strategies and The Role of Customer Education
    What He Would Do Differently If He Had to Start Phyla From Scratch

     
    Sponsor for this episode: This episode is brought to you by BSR Digital.
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.
     

    • 47 min
    From NFL Grit to Brain Health Businessman

    From NFL Grit to Brain Health Businessman

    Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition.

    Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, co-founding BrainTree Nutrition: a company dedicated to developing science-backed supplements for cognitive health and brain function.
     
    Here’s a glimpse of what you’ll learn: His background as an NFL Player
    Transition to Business Owner
    Why He Thinks Amazon is The Wild West of Online Retail

    Lessons Learned from Approaching the 100th Retailer
    Scaling Up by 800% in 2024

    How To Maintain Quality Amidst Competition
    Managing Influencer Impact
    Expanding Beyond Texas and National Retail Strategies

      Sponsor for this episode... This episode is brought to you by BSR Digital.
     BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 45 min
    The Non-So-Stalker Method To Land Nordstrom

    The Non-So-Stalker Method To Land Nordstrom

    Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win".
    Here’s a glimpse of what you’ll learn: His Entrepreneurial Journey

    Behind the Scenes of the Partnership with Nordstrom
    Adapting to Economic Challenges: Business Strategy Adjustments

    The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels
    Pros and Cons of DTC in the Skincare Industry
    Lessons Learned and Insights Gained
    Navigating Challenges as an Entrepreneur

    "Quit to Win": Inspiration Behind the Book

     
    Sponsor for this episode: This episode is brought to you by BSR Digital.
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 56 min
    The Latest Marketing News in The DTC Space

    The Latest Marketing News in The DTC Space

    In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space.

    And some of them are 💣 💣 💣 

    Want to know what it's about? Listen to the episode.
     
    Here’s a glimpse of what you’ll learn: What will happen with TikTok?
    Big news for Google Ads
    Instagram's new AI and how it impacts brands

     
    Sponsor for this episode: This episode is brought to you by BSR Digital.
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 8 min
    Most Brands Are Overlooking This Growth Lever

    Most Brands Are Overlooking This Growth Lever

    In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands.

    It's not related to paid ads...

    Or to any other fad growth tactic...

    Want to know what it's about? Listen to the episode.

      Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands

    The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands

    Tactic-oriented vs Business-oriented growth marketing agencies


      Sponsor for this episode... This episode is brought to you by BSR Digital.
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 9 min
    Navigating Growth Beyond Your Niche

    Navigating Growth Beyond Your Niche

    In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.
     
    Here's a glimpse of what you'll learn:
    Current Challenges and Goals as a CMO

    Standing Out in a Competitive Industry

    Leading with Entertainment

    How to Know When Your Brand is Ready to Tell a New Story

    Key Customer Acquisition and Retention Channels

    Top KPIs Monitored by Podium Nutrition

    Custom Software for Loyalty and Retention

    Exploring Retail Expansion

    Insights on Retail Strategy

    Leveraging Influencers as Ambassadors

    The Role of Long-Form Video in Marketing Strategy


     
    Sponsor for this episode:
    This episode is brought to you by BSR Digital.
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 50 min

Palmarès des balados : Business

The Diary Of A CEO with Steven Bartlett
DOAC
Private Equity Podcast: Karma School of Business
BluWave
Prof G Markets
Vox Media Podcast Network
The Economics of Everyday Things
Freakonomics Network & Zachary Crockett
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
PBD Podcast
PBD Podcast

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