Winning With Shopify

Winning With Shopify
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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

  1. How to Grow DTC Sales Using B2B Strategy

    1D AGO

    How to Grow DTC Sales Using B2B Strategy

    Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales. In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store. From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor. You’ll learn: • How wholesale partnerships can boost SEO and brand visibility • Why brand search volume matters (and how to track it) • The importance of pricing consistency across retailers • How to compete with Amazon and other stockists • A clever (and slightly cheeky) way to win back customers If you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away. Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    15 min
  2. How to get MILLIONS of Views on TikTok (Shopify Founder Playbook)

    5D AGO

    How to get MILLIONS of Views on TikTok (Shopify Founder Playbook)

    What would 18.5 million views do for your store? This week, we’re joined by Megan from Volashes - who did exactly that… with one video. No big team.No fancy production.Just smart, consistent content. We break down:• What actually works on TikTok• How to turn views into real sales• TikTok vs YouTube Shorts (what’s better?)• And why most brands are overthinking content If you’re trying to grow your Shopify store with social - this one’s for you. This episode first went live on 1st November 2024, but it’s still packed with loads of great takeaways! Check out Volashes here: https://shopvolashes.com/ Key takeaways: 0:00 Introduction & About Megan 3:47 Pivoting Out Of Covid 10:01 Creating Behind The Scenes Content Successfully 14:38 TikTok vs YouTube: The Social Media Landscape 19:02 How Important Is Consistency? 26:38 How Can Brands Use Social Media To Their Advantage? 30:20 The Next Level Of Growth For Volashes EXCLUSIVE WWS OFFERS: Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠ Join the bootcamp and elevate your inventory game: ⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠ Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠ Follow us on socials: ⁠https://www.instagram.com/winningwithshopifypodcast/⁠ ⁠https://www.tiktok.com/@winningwithshopify⁠ ⁠https://www.youtube.com/@winningwithshopify Join our newsletter: ⁠https://wwspodcast.com/⁠ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠

    36 min
  3. Use AI to scale your Shopify SEO revenue, FAST!

    APR 24

    Use AI to scale your Shopify SEO revenue, FAST!

    In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong. If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings. We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO. If you want to increase traffic, improve conversions, and make your Shopify store AI-ready, this is a must-watch. Featured link: https://www.linkedin.com/posts/cshel_what-search-engines-trust-now-authority-activity-7452315595011735552-WlG-/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAACld8QBkQCUhfJbPytbyPIkC43Cvg9mGiI Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠ Guest: Carolyn Shelby (Yoast) Website: https://yoast.com Instagram: https://www.instagram.com/yoast What you’ll learn: • Why AI should support strategy, not replace it • The biggest mistake brands make with AI content • How product pages impact SEO and AI visibility • Why structured data (schema) matters more than ever • How to optimise your Shopify store for AI search • What Google actually wants from ecommerce websites EXCLUSIVE WWS OFFERS: Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠ Key Takeaways: 00:22 AI's True Role: Speed, Not Strategy 01:36 100 Articles Daily: Bad Strategy? 02:31 AI Content Dilutes Your Signal 04:55 Google Crawl Budget for E-commerce 05:45 AI Content Drops Search Rankings 08:06 Human-Centric Product Content Strategy 08:48 Avoid Clever Product Color Names 10:29 Clarify Product Colors for AI 12:31 Text-Only Product Descriptions for SEO 15:22 More Product Info, Better Sales 15:56 AI for Manufacturer Data Processing 17:39 Train AI for Quality Output 19:00 AI for E-commerce Workflow Automation 19:40 Don't Scale Chaos with AI 21:12 Product Schema for LLM Visibility 23:32 De-jazzify Pages for AI Readability 31:33 Google's Ethos: Best User Solution 35:25 Website Traversability for AI Agents Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJ oin our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    42 min
  4. Scale Your Customer LTV Quickly & Cheaply!

    APR 21 ·  BONUS

    Scale Your Customer LTV Quickly & Cheaply!

    In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you’ll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways to boost repeat purchases- How to increase revenue without increasing ad spend- Easy wins most brands overlook when it comes to retentionGrab a brew and tune in - this is a game-changer for sustainable growth.👉 Don’t forget to like, subscribe, and share if you found this helpful!

    23 min
  5. Best of the Past 3 Months: What’s Changing in AI, Subscriptions & Ecommerce

    APR 17

    Best of the Past 3 Months: What’s Changing in AI, Subscriptions & Ecommerce

    This week, we’re bringing you a Best of the past 3 Months! A curated mix of standout moments, insights, and conversations from recent episodes. From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won’t want to miss. If you’re short on time or new to the podcast, this is the perfect place to start. ⏱️ Highlights: 0:00 - How to get 50,000 4.9 reviews! 03:04 – Cookie banner compliance: what’s changed and why it matters 06:08 – The evolving subscription space: trends shaping the future 07:39 – How AI is transforming email marketing 09:37 – Is your email being filtered by AI? What to watch for 13:08 – AI brand insights: smarter ways to understand your audience 14:40 – In the elevator with Padded Apparel: quickfire insights 19:06 – The reality of 3PL costs when scaling a business 21:43 – Kickstarter: launching and funding your next idea Expect practical takeaways, honest conversations, and a snapshot of what’s been shaping the industry over the past few months. Which moment stood out to you most? Let us know below. Our Guests: https://www.missionmercantile.com/ https://www.dma.org.uk/ https://www.seguno.com/winning-with-shopify-podcast https://lastobject.co.uk/ https://ridecased.com/ https://subsummit.com/ Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    27 min
  6. From $0 to $500K/Month in 9 Months (All Before His 21st Birthday!)

    APR 10

    From $0 to $500K/Month in 9 Months (All Before His 21st Birthday!)

    How does a 20-year-old with no prior experience scale a Shopify brand to $500K/month in under 9 months? In this episode, we sit down with Rhett Jones, founder of Ride Cased, to break down exactly how he built and scaled his eCommerce brand from scratch. From maxing out credit cards and spending over $70,000 on product development, to finding a niche with almost no competition on Meta ads, this is one of the most honest and practical growth stories you’ll hear. What you’ll learn: • How Rhett scaled to $400K–$500K/month in under 9 months • Why niche selection matters more than anything • The Meta ads strategy that drove rapid growth • How to build and iterate a product people actually want • Why you don’t need experience to start an eCommerce business • The realities of funding, scaling, and profitability Key takeaway:You don’t need permission or perfect knowledge to start. You just need to take action and learn fast. Guest links:Website: https://ridecased.com Instagram: @ridecased EXCLUSIVE WWS OFFERS: Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠ Key Takeaways: 00:00 Intro 00:10 Rapid E-commerce Growth Strategy 01:17 From Alibaba to First Sale 03:22 Sunk Cost Fallacy in Startups 03:55 Defining Padded Apparel Niche 04:55 Disrupting with Comfort Innovation 05:51 Pivoting E-commerce Marketing Strategy 06:44 Building a Creator Ad System 10:55 Startup vs Corporate Marketing 12:10 First-Time Founder Learning Curve 14:28 Maintaining Startup DNA 19:15 Early Stage Fundraising Journey 21:31 Path to Profitability Strategy 23:57 Just Start: Entrepreneurial Advice Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    31 min
  7. The 2026 Live Shopping Strategy ($0 to $4M in 12 Months!)

    APR 3

    The 2026 Live Shopping Strategy ($0 to $4M in 12 Months!)

    How do you build a $4 million ecommerce sales channel in just one year? In this episode of Winning With Shopify, we sit down with John Roman, CEO of BattlBox, to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels. BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming Amazon as a channel. Inside this episode, you’ll learn: • How BattlBox scaled live shopping from $0 to $4M in under a year • Why platforms like Whatnot have higher purchase intent than TikTok Shop • The difference between live shopping vs traditional ecommerce channels • How content and community drive repeat purchases and LTV • The exact KPIs BattlBox tracks to scale this channel • How to test live shopping without a big team or budget We also break down: • Team structure for scaling a new sales channel • Why most brands fail when trying new platforms • How live shopping fits into a full ecommerce ecosystem If you're running a Shopify store and looking for the next big growth channel — this is one you can’t ignore. EXCLUSIVE WWS OFFERS: Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠ Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠ Key Takeaways: 00:00 Intro 00:57 Unlocking $4 Million in Sales with Live Shopping 01:18 Whatnot vs TikTok: Buyer Intent 02:42 Brand Affinity on Whatnot vs TikTok 04:27 BattlBox's Netflix Content Strategy 08:25 Whatnot as a Top-of-Funnel Channel 09:18 Launching Whatnot: From Zero to $25K 10:14 Why BattlBox Chose Whatnot over TikTok 11:47 Whatnot's Unique Community Raids Feature 13:19 Scaling Live Shopping: Hours and Revenue 15:28 Building a Dedicated Social Commerce Team 18:26 Accountability in New Sales Channels 19:21 When to Double Down on a Sales Channel 21:48 Whatnot Surpasses Amazon as #2 Channel 23:38 Amazon Shopper vs. Whatnot Customer 25:48 Attribution Challenges in E-commerce Marketplaces 29:33 Bootstrapped Shopify: Starting Whatnot Live 31:48 Whatnot's Fee Structure and Valuation Follow us on socials: https://www.instagram.com/winningwithshopifypodcast https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    38 min
  8. Revenue vs Profit in Ecommerce Ads (Why Most Brands Lose Money)

    MAR 31

    Revenue vs Profit in Ecommerce Ads (Why Most Brands Lose Money)

    Most ecommerce brands focus on revenue and ROAS… but ignore the one thing that actually matters: Profit. In this episode, Nick breaks down the critical difference between revenue vs profit in advertising, and why so many brands are unknowingly losing money. If you're running Google Ads, Meta Ads, or any paid traffic, this is essential listening. You’ll learn: • Why a flat ROAS target doesn’t work • How product margins impact your ad performance • Why some products should NEVER be scaled • The hidden reason most brands lose money on ads • How to structure campaigns based on profitability Nick also shares practical strategies to improve your margins and scale profitably: • Lowering product costs (without sacrificing quality) • Increasing prices (without killing conversions) • Boosting average order value (AOV) • Leveraging lifetime value (LTV) for growth If you run a Shopify store, manage ecommerce ads, or want to scale profitably - this episode will change how you look at your numbers. Because the truth is simple: Revenue looks good. Profit builds businesses. Follow us on socials: ⁠https://www.instagram.com/winningwithshopifypodcast ⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠ https://www.youtube.com/@winningwithshopify⁠ Join our newsletter:⁠ https://wwspodcast.com/⁠ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship

    23 min
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4.7
out of 5
9 Ratings

About

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

Information

  • Creator
    Winning With Shopify
  • Years Active
    2018 - 2026
  • Episodes
    392
  • Rating
    Clean
  • Copyright
    © Winning With Shopify
  • Show Website
    Winning With Shopify

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