229 episodes

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.

The Ecommerce Roadmap Susan Bradley: E-commerce Expert

    • Business
    • 4.9 • 25 Ratings

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.

    225. A Little Trick To Get The Results You Really Want

    225. A Little Trick To Get The Results You Really Want

    In this episode, I’m sharing a game-changing process that has transformed my business, and I believe it can do the same for you. If you’ve ever felt overwhelmed or stuck, this episode is for you. We'll break down how to set the right goals and gain the clarity you need to move forward.
    Here’s what you’ll learn:
    Clear direction: Know exactly where you are and where you’re headed.
    Focused actions: Align your to-do list with your goals.
    Better decision-making: Easily evaluate opportunities to see if they fit your vision.
    Don’t miss out on this episode – it’s packed with actionable insights that you can implement right away.
     
    RELATED LINKS:
    How To Reach Your BIG Goals This Year https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/
     
    The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/
     
    Try This Clever Way To Stay Motivated And On Track https://thesocialsalesgirls.com/try-this-clever-way-to-stay-motivated-and-on-track-episode-213/
     
    Ditch Your Decision Fatigue. I’m Giving You My Framework https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/
    --------------------
    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
     
    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
     
    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    • 18 min
    224. From 0 to multiple 6 figures. The story of a creative success

    224. From 0 to multiple 6 figures. The story of a creative success

    I’m often asked if it’s really possible for Artists to make a good, full time living selling their work online. The truth is that it's never been easier for creatives to make a good living without dragging their products to in person shows, or working around the clock. Come listen as Diane Hill shares the story of her journey from 0 to multi six figure sales every year. And, she’s only finding her stride - the best is yet to come.
     
    Listen in and learn:
    📹 How Diane used a “fake-it-til-you-make-it” social media strategy to create her dream job
    🚀 The breakthrough that created a big audience and allowed her to stop trading time for $
    🔑 Diane’s secret to turning your passion into profit
     
    RELATED LINKS:
    You see Diane’s collection here: https://dianehill.co.uk/
    And on Instagram: @dianehilldesign
    How Artist Camila Prada Gets Paid For Her Art: https://thesocialsalesgirls.com/how-camila-prada-finally-gets-paid-for-her-art-episode-5/
    Makers And Designers: Formula For Growth: https://thesocialsalesgirls.com/makers-and-designers-formula-for-growth-episode-65/
    Is It Time To Pivot? Here’s How You Know: https://thesocialsalesgirls.com/is-it-time-to-pivot-heres-how-you-know-episode-69/
    --------------------
    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
     
    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
     
    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    • 40 min
    223. How Erica supersized her profit and wiped out her stress

    223. How Erica supersized her profit and wiped out her stress

    Late last year Erica’s faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit maxed, she had no option but to make some hard decisions. This year, she’s changed how she operates her business. Her sales are up, and she’s profitable. She’s gone from feeling stressed and exhausted, to being excited to watch her profit grow every month.
     
    Tune in and learn:
    Set profit goals over sales goals Understand your numbers Set clear expectations for people you hire. Show them what success looks like and give them a way to measure their progress
    RELATED LINKS:
    https://beaheart.com/
    @beaheartdesign on instagram
    @EricatigheCampbell on instagram (check these)
     

    • 44 min
    222. What to do when you're short of cash

    222. What to do when you're short of cash

    Struggling with cash flow is overwhelming, exhausting, and can lead us to making decisions we regret. In this episode, I’m sharing my own experience with cash flow struggles, and what I wish I had known when I was running my first business.
    If your store earns 6-7 figures annually and you answer “yes” to any of these questions, this episode is for you:
    Are your inventory purchases eating up cash you need for operating? Are your debt repayments eating up the cash you need for operating? Is your profit too small to cover your operating expenses? When your cash is really tight, it’s scary. And our first impulse is often to rush in and fix it. 
    Listen in and learn what NOT to do when you’re short of cash, and exactly what you should be doing instead. 

    RELATED LINKS:
    A Lesson On Fixing Your Cash Flow: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/

    3 Things You Can Do Today To Be More Profitable: https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/

    Formula For An Easy Collaboration You Can Do This Month: https://thesocialsalesgirls.com/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215/

    How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

    How To Get Control Of Your Cash: https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/
    --------------------
    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
     
    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
     
    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    • 16 min
    221. Morgan's strategy to sell out her new collections

    221. Morgan's strategy to sell out her new collections

    Wouldn’t it be a dream come true if you could  launch a new product or collection, and have it sell out immediately? What if you could place a new inventory order with 100% confidence that your audience will buy it?

    My guest Morgan Lane Tanner, owner of Fotera jewelry, has a strategy for that. Morgan is a long time eCommerce store owner who sells jewelry made from landscape photographs. Over the years, she’s perfected a method that gets her audience involved in her product launches. The result is that when it comes time to start selling, Morgan sells out. Fast.
     
    Listen in and learn:

    👏 How to get your audience involved and engaged prior to launch
    ⚒️How to leverage multiple channels to gain customer feedback
    📣How to create a sense of urgency and scarcity to drive sales
     
    This repeatable strategy is something that every single ecommerce store owner can do too. Join us today as she walks us through the steps she takes to create this success.


    RELATED LINKS:
    Check out Morgan’s website: www.foterrajewelry.com
    Nicholas’s strategy to fund his launch with pre-orders will make you watch twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/
    What Happens When You Put Marketing First: https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/
    Become A Marketing-First Store Owner: https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/
    --------------------
    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
     
    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
     
    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    • 31 min
    220. The path to a full time pay check from your Business

    220. The path to a full time pay check from your Business

    When I heard that Lindzee had reached the point where she could leave her full time job and turn her full attention to her business Birdiegirl Golf, I knew I had to ask her to share her story with you.
    Lindzee is an Inner Circle Member who caught my attention when she joined us about a year ago. Even though she had a busy job and a young family, I could see she had an organized, systematic approach to turning her side hustle into a Business that pays her well.
     
    Listen in and learn:
    ⏱️How Lindzee finds the time each day to do her 2 high-priority growth tasks

    🚀What she did to get her business ready to scale
    💰How she knew that her Business could support her paycheck

    Heads up, around the 24 minute mark you’ll find the shocking fact about profit that every store owner needs to know.
    RELATED LINKS:
    Check out Lindzee’s store here: https://www.birdiegirlgolf.com/
    How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/
    We’re Getting Consistent Revenue Now: https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/
    ToyCycle’s Sales Have Doubled Due To This One Monthly Marketing Task: https://thesocialsalesgirls.com/toycycles-sales-have-blossomed-from-1-monthly-marketing-task-episode-211/
    How To Grow To Multi Six Figures When You’re Strapped For Time: https://thesocialsalesgirls.com/how-to-grow-to-multi-6-figures-when-youre-strapped-for-time-episode-45/
    --------------------
    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
     
    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
     
    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    • 39 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

VP of feeling groovy ,

My fave ecommerce podcast

There are a ton of podcasts out there for business owners and Ecommerce Roadmap is by far my favourite. It is so practical - filled with great advice that you can implement right away.
I especially love the case studies and interviews with other business owners. It’s inspiring to hear their stories and learn from their successes and challenges. Susan is so kind and smart and encouraging and full of great advice!

I also love that it is specifically for ecomm PRODUCT based businesses and not for coaches or service based businesses. It addresses inventory and cash flow and other issues that are important for product based businesses.

Thanks Susan! 💕

Gdsdrfff ,

A must listen for e-commerce store owners!

This podcast is amazing! Susan has a way of making online sales seem approaching and every episode I take something away that I can put to action in my own business. I love that her guests are incredibly relatable- sharing their own stories- the good and the bad. Highly recommend

Dog Owner and Agility Lover ,

Helpful tips and processes

I love Susan’s evidence based approach to building a business. every time I think I have myself in a comfortable position, she reminds me to double check a pop up, or check a particular metric on Google analytics. I get so much out of listening to this podcast.

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