29 episodes

It’s time for female solopreneurs to fully step into their power and not just demand a seat at someone else’s table, but set up their own. You’re not here to play it small, you’re not here to fit into a box, and you’re not here to hustle your way to a business that’s fundamentally unaligned with how you function as a human. My idea of business leadership is rooted in freedom of time, money, and choices. Let’s make that our new norm, and let’s have a damn good time doing it.

To connect with Kirsten, head to www.kirstenscreen.com or find her on Instagram at @thekirstenscreen. Her DMs are always open, so drop in to say hi.

The Embodied CEO Kirsten Screen

    • Business

It’s time for female solopreneurs to fully step into their power and not just demand a seat at someone else’s table, but set up their own. You’re not here to play it small, you’re not here to fit into a box, and you’re not here to hustle your way to a business that’s fundamentally unaligned with how you function as a human. My idea of business leadership is rooted in freedom of time, money, and choices. Let’s make that our new norm, and let’s have a damn good time doing it.

To connect with Kirsten, head to www.kirstenscreen.com or find her on Instagram at @thekirstenscreen. Her DMs are always open, so drop in to say hi.

    S3 Ep 5: Is this the end of coaching?

    S3 Ep 5: Is this the end of coaching?

    Are you sick of the coaching space on Instagram? The consensus seems to be a resounding “yes”. For the past several years, social media has been saturated with people who deem themselves “business coaches” without ever having actually run a true business.
    And, you might’ve noticed, they charge upwards of tens of thousands dollars simply to be in their presence rather than provide real, tangible business solutions. It’s time to be more discerning when it comes to where you get your business advice!
    In today’s episode, I’m sharing why I think it’s the end of business coaching as we’ve known it. You’ll hear why most “business coaching” isn’t useful to the average person, why there’s still value in authentic, actionable business mentorship, and my thoughts on what’s really going to help you move the needle forward in your business journey. If you’re tired of all the flashy branding and the empty, pyramid scheme approach to coaching, then this episode is for you!
    What’s in this episode:
    [01:45] Why I think it’s the end of business coaching as we’ve known it
    [06:23] Why most “business coaching” isn’t useful to the average person
    [10:10] Why there’s still value in authentic, actionable business mentorship
    [13:38] What’s really going to help you move the needle forward in business
    For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
    If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

    • 19 min
    S3 Ep 4: After 25 Years in Entrepreneurship, Christian Screen Still Wishes He’d Had a Business Mentor

    S3 Ep 4: After 25 Years in Entrepreneurship, Christian Screen Still Wishes He’d Had a Business Mentor

    Back by popular demand, we have a very special guest on the podcast – my husband, Christian Screen. Christian has nearly 25 years of entrepreneurial experience, and he’s graciously sharing the many lessons he’s learned along the way, including how he thinks about business differently now than when he started out, why setting your own standards of success are so important, and how to sell by focusing on solutions instead of product offerings.
    And while both Christian and I have learned so many lessons in our years of entrepreneurship… we learned a lot of them the hard way, by making mistakes and trying to navigate situations with very little experience. A theme that came up multiple times in this episode is how we BOTH wish we’d had a mentor to help guide us through aspects of our business. 
    If you’re determined not to make the same mistakes, grab my free training here to get advice from a mentor who can save you time, money, and business heartache when it comes to scaling your coaching business. (Spoiler alert: It’s me. I’m the mentor.) 
    What’s in this episode:
    [00:00] Intro
    [01:20] An honest look at the intersection of entrepreneurship and life in the Screen household
    [07:01] How Christian pivoted a sales call from a product-centered to solution-centered conversation and why that matters for your business
    [14:15] Why Christian, now 25 years into entrepreneurship, spends more time focusing on his customer than he did when first starting out
    [19:33] Christian’s entrepreneurial motivations outside of making money (even though that’s one motivation too)
    [24:49] Christian’s perspective on both failure and success – and why you need to examine the way you define both
    [30:41] How Christian handles the occasional volatility of owning a business, especially when thinking about supporting a family
    [36:45] Why Christian wishes he’d had a business mentor when first starting out and how his career could have improved with experienced guidance
    For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
    If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

    • 42 min
    S3 Ep 3: Why Brand Is the Missing Piece in Your Business – and Five Tips to Leverage Yours

    S3 Ep 3: Why Brand Is the Missing Piece in Your Business – and Five Tips to Leverage Yours

    There are wildly successful entrepreneurs who all seem to share the same story: they had a great idea, then they did some things, and then they made a whole bunch of money. But what exactly is that middle piece? What did they actually do that took them from a simple idea to a thriving business?
    In today’s episode, I’m sharing my take on why establishing a brand is the crucial “in-between” piece that so many creators and services providers are missing. If people aren’t buying your offers, if you’re struggling to post content on a consistent basis, then it’s time you get clear on what sets you apart and finally attract an audience that resonates with your message. Listen in now for five tips on how you can start building brand loyalty today!
    What’s in this episode:
    [00:53] Brand as the missing piece in your business and defining what sets you apart
    [12:28] Why it’s essential to create a visual representation of your brand
    [14:08] Getting clear on your message and what brand stands for
    [16:14] Embracing controversy and your unique perspective
    [19:15] Owning a stance even if it offends people
    [23:14] Your personal life versus your brand
    For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
    If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

    • 31 min
    S3 Ep 2: How to Not (Accidentally) Have Your Business Gutted by Someone Else with Chandler J

    S3 Ep 2: How to Not (Accidentally) Have Your Business Gutted by Someone Else with Chandler J

    Here’s a question: Would you find some land, build and furnish an entire building on it, and set up a business and create revenue from that location WITHOUT having the legal rights set up to occupy that space, knowing that at any time, someone could come and rent or buy that space out from under you? 
    Of course not! That sounds crazy, right? But, you might just be doing that with your intellectual property without even knowing it. 
    Today’s guest, Chandler J, is here to share all the reasons you need to protect your trademark and your business’s intellectual property, how to go about making sure your business is protected… and sharing a few horror stories about what could happen if you neglect this portion of setting up your business. This is one episode you can’t miss!
    What’s in this episode:
    [03:57] Some ways that not filing trademarks can expose your business 
    [05:16] Why a cease and desist isn’t the worst thing that can happen in a trademark infringement case (by a long shot)
    [09:07] Why “not knowing” isn’t enough to get you out of trademark legal troubles
    [15:52] Why it’s better and less expensive to be proactive instead of reactive when it comes to trademarking your business
    [20:56] Chandler’s personal horror story of putting off filing her own trademark
    For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
    Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.

    • 31 min
    S3 Ep 1: 4 Actions You Can Take to Make More Money With Less Effort in 2024

    S3 Ep 1: 4 Actions You Can Take to Make More Money With Less Effort in 2024

    Are you ready to make more money in 2024? As entrepreneurs, it’s essential that we continue to grow and evolve from one year to the next (and not just for the sake of making more money!). I’m talking about being so intentional and strategic with your goals that you’re able to earn more with less effort, affording you the financial and time freedom that inspired you to start your business in the first place.
    In today’s episode, I’m sharing the exact actionable steps that my team and I are implementing to make more money and achieve more freedom in 2024. From adjusting your offer suite to finally making your money work for you, this episode is full of valuable insight that’ll transform how you do business. Listen in now for your most profitable and abundant year yet!
    What’s in this episode:
    [05:57] Intentional planning to make more money with less effort in 2024
    [09:58] Expanding your offer suite with an emphasis on automation and value
    [14:09] Aligning what you want to coach on with how you speak about your work
    [17:50] Confronting money facts and taking action to make your money work for you
    [21:27] Cleaning house of offers that are financial and energy leaks on your business
    For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
    Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.

    • 32 min
    Sometimes It Just Feels Sh*tty and That’s Ok

    Sometimes It Just Feels Sh*tty and That’s Ok

    When you step into your full embodiment as a CEO and coach, you’re going to show up in a unique way that is totally you and that can’t be imitated. That being said, the more original your messaging, the more people are going to want—and try to—copy you.
    In today’s episode, I’m talking about leading with integrity, embracing the “competition,” and confidently stepping into your power and uniqueness. As a coach, there’s going to be overlap with your work and others. If you can learn how to share your expertise and figure out how to be okay with people who try to replicate it, you’ll be leading from a place of embodiment and integrity.
     
    What’s in this episode:
    [03:13] Two examples of clients who proved their capabilities above and beyond this past month
    [06:18] How embodiment informs leadership, and the importance of being a CEO with integrity
    [10:06] Acknowledging your impact as a coach if/when someone mimics your unique messaging, and coaching yourself through that situation
    [14:57] How to be confident in your embodiment as a coach and CEO and open to sharing your knowledge with others in your industry without seeing them only as “competition,” and why it feels good to make an impact in sharing what you know with others
    [20:53] How coaching is about stepping into your power, setting an example, and being fully embodied in what you believe in and showing up no matter what
    [23:16] Program and mastermind information if you want to work with me
    For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
    Come to the Empow(h)er Mastermind Retreat in Mexico with me April 11-14. Get all the details here.
    Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/. 

    • 27 min

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