The Embodied CEO Kirsten Screen

This is not an episode about having it all when it comes to running a business while being a mom. I’m not going to give you platitudes or tell you I have all the hacks to make things easy and smooth, because here is the cold, hard truth: Being an entrepreneur and a mom at the same time is really, really hard. But it’s still one of the best things I’ve ever done.
In today’s episode, I’m breaking down what it looks like to be a mom of three teenagers while also running a seven-figure business, and why this age isn’t any easier than having littles. I’m  also reflecting on the generational impact of my mother and grandmother and the impact I’m having on my own children, especially in light of being a business owner. I’m not sugar-coating the hard stuff, but I am sharing why doing both of these things, motherhood and business together, is ultimately so fulfilling. Let’s dive in.
What’s in this episode:
[00:00] Intro
[01:13] How Kirsten’s parenting responsibilities intersect with her business and why it’s still not easy to manage after all of these years
[06:33] Why it’s different (and harder) for mothers to run a business than it is for someone without children
[11:33] How we as women are building more opportunities for our daughters every generation
[19:53] The duality of emotion that comes with motherhood and running a business at the same time
[25:44] Why mothers have a different challenge from fathers when it comes to balancing their work and their life with their kids
[29:50] The gift we give to our kids when they see us running our businesses while building up the next generation
[34:07] A parting quote for you to consider
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

Today’s conversation is not about taxes. Sure, we’ll talk about tax strategy and how life-changing it can be to have a good one. But this is a conversation about how diving into entrepreneurship (via a tax strategy firm) changed the life of one woman’s family… and every person she works with.
In this episode, we have the amazing Barbara Shreihans on the podcast. She shares everything from her inspiring story of breaking generational trends to how entrepreneurship has allowed her the freedom to change the lives of those around her for the better to her advice for other business owners. And, of course, a few thoughts on her speciality: tax strategy.
This conversation was so fun, and there’s something here for everyone. Let’s dive in!
 
What’s in this episode:
[00:00] Intro
[02:14] What tax strategy is and why it’s crucial for your business
[05:23] How Barbara started out in accounting and discovered how digging deep into tax strategies can change lives for the better
[12:28] How Barbara shifted from being “just” an accountant into entrepreneurship
[18:55] Hoe Barbara navigates her professional relationship with her husband, now that they both work for her business
[24:12] The freedom that Barbara and her family have been able to embrace since her transition to entrepreneurship
[28:08] The biggest blessing Barbara’s received from entrepreneurship and the biggest mistake she sees other business owners making (spoiler: it’s not about taxes!)
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

Are you sick of the coaching space on Instagram? The consensus seems to be a resounding “yes”. For the past several years, social media has been saturated with people who deem themselves “business coaches” without ever having actually run a true business.
And, you might’ve noticed, they charge upwards of tens of thousands dollars simply to be in their presence rather than provide real, tangible business solutions. It’s time to be more discerning when it comes to where you get your business advice!
In today’s episode, I’m sharing why I think it’s the end of business coaching as we’ve known it. You’ll hear why most “business coaching” isn’t useful to the average person, why there’s still value in authentic, actionable business mentorship, and my thoughts on what’s really going to help you move the needle forward in your business journey. If you’re tired of all the flashy branding and the empty, pyramid scheme approach to coaching, then this episode is for you!
What’s in this episode:
[01:45] Why I think it’s the end of business coaching as we’ve known it
[06:23] Why most “business coaching” isn’t useful to the average person
[10:10] Why there’s still value in authentic, actionable business mentorship
[13:38] What’s really going to help you move the needle forward in business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

Back by popular demand, we have a very special guest on the podcast – my husband, Christian Screen. Christian has nearly 25 years of entrepreneurial experience, and he’s graciously sharing the many lessons he’s learned along the way, including how he thinks about business differently now than when he started out, why setting your own standards of success are so important, and how to sell by focusing on solutions instead of product offerings.
And while both Christian and I have learned so many lessons in our years of entrepreneurship… we learned a lot of them the hard way, by making mistakes and trying to navigate situations with very little experience. A theme that came up multiple times in this episode is how we BOTH wish we’d had a mentor to help guide us through aspects of our business. 
If you’re determined not to make the same mistakes, grab my free training here to get advice from a mentor who can save you time, money, and business heartache when it comes to scaling your coaching business. (Spoiler alert: It’s me. I’m the mentor.) 
What’s in this episode:
[00:00] Intro
[01:20] An honest look at the intersection of entrepreneurship and life in the Screen household
[07:01] How Christian pivoted a sales call from a product-centered to solution-centered conversation and why that matters for your business
[14:15] Why Christian, now 25 years into entrepreneurship, spends more time focusing on his customer than he did when first starting out
[19:33] Christian’s entrepreneurial motivations outside of making money (even though that’s one motivation too)
[24:49] Christian’s perspective on both failure and success – and why you need to examine the way you define both
[30:41] How Christian handles the occasional volatility of owning a business, especially when thinking about supporting a family
[36:45] Why Christian wishes he’d had a business mentor when first starting out and how his career could have improved with experienced guidance
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

There are wildly successful entrepreneurs who all seem to share the same story: they had a great idea, then they did some things, and then they made a whole bunch of money. But what exactly is that middle piece? What did they actually do that took them from a simple idea to a thriving business?
In today’s episode, I’m sharing my take on why establishing a brand is the crucial “in-between” piece that so many creators and services providers are missing. If people aren’t buying your offers, if you’re struggling to post content on a consistent basis, then it’s time you get clear on what sets you apart and finally attract an audience that resonates with your message. Listen in now for five tips on how you can start building brand loyalty today!
What’s in this episode:
[00:53] Brand as the missing piece in your business and defining what sets you apart
[12:28] Why it’s essential to create a visual representation of your brand
[14:08] Getting clear on your message and what brand stands for
[16:14] Embracing controversy and your unique perspective
[19:15] Owning a stance even if it offends people
[23:14] Your personal life versus your brand
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

Here’s a question: Would you find some land, build and furnish an entire building on it, and set up a business and create revenue from that location WITHOUT having the legal rights set up to occupy that space, knowing that at any time, someone could come and rent or buy that space out from under you? 
Of course not! That sounds crazy, right? But, you might just be doing that with your intellectual property without even knowing it. 
Today’s guest, Chandler J, is here to share all the reasons you need to protect your trademark and your business’s intellectual property, how to go about making sure your business is protected… and sharing a few horror stories about what could happen if you neglect this portion of setting up your business. This is one episode you can’t miss!
What’s in this episode:
[03:57] Some ways that not filing trademarks can expose your business 
[05:16] Why a cease and desist isn’t the worst thing that can happen in a trademark infringement case (by a long shot)
[09:07] Why “not knowing” isn’t enough to get you out of trademark legal troubles
[15:52] Why it’s better and less expensive to be proactive instead of reactive when it comes to trademarking your business
[20:56] Chandler’s personal horror story of putting off filing her own trademark
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.