81 episodes

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty of Freelance experts as they offer valuable and practical step-by-step lessons and guides to up-level your skills and make you competitive in this rapidly growing Freelance economy. As a Freelancer, you need to "keep learning to keep earning," so access fluff-free, practical mini-classes that will inspire and propel you to live a flexible, thriving and profitable Freelance life!

The Freelance Podclass Craig Cannings

    • Business
    • 5.0 • 3 Ratings

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty of Freelance experts as they offer valuable and practical step-by-step lessons and guides to up-level your skills and make you competitive in this rapidly growing Freelance economy. As a Freelancer, you need to "keep learning to keep earning," so access fluff-free, practical mini-classes that will inspire and propel you to live a flexible, thriving and profitable Freelance life!

    The Healthy Social Media Mindset Class with Marion Wagner

    The Healthy Social Media Mindset Class with Marion Wagner

    How do you maintain a healthy social media mindset while still growing your business, presence, and influence? Today we’re joined by Business Mindset Coach Marion Wagner, a former school psychologist who helps entrepreneurs scale six-figure online businesses. She shares crucial strategies and insights so you can create healthy boundaries and choose the best social media channels to make authentic connections with your ideal clients!
     
    Podcast Outline:
    [0:00] Introduction to Marion Wagner and the topic of building a healthy social media mindset - Marion shares her story and how she shifted from being a school psychologist to a business mindset coach.
     
    Three Ways Social Media is a Blessing
    [5:26] #1 You can create connections and build relationships with people easily - an example of how it’s used to reach out to people.
    [5:54] #2 You can show a more human side or a behind-the-scenes look at your business - how it shortens the window of getting a cold lead to know, like, and trust you.
    [6:18] #3 You can easily showcase what you do and what you offer - some examples illustrating how an active social media presence attracts clients.
     
    The Importance of Creating Boundaries with Social Media from a Business Standpoint
    [8:46] #1 Time - key questions to ask yourself.
    [9:23] #2 Identity - the importance of knowing who you are, what you offer, what you stand for, and why you’re there.
    [10:09] #3 Vanity metrics - the danger of giving too much weight to the number of followers or likes.
    [12:53] Social media channels that would best serve freelancers and virtual assistants - examples of strategies that would be most effective for you depending on who your ideal client is.
    [14:09] The importance of having a home base for your business online - how a branded website is an advantage.
    [15:38] Four signs that you might need some better boundaries for social media - important examples of how you can be consumed by social media.
     
    Four Ways to Create Healthy Boundaries with Social Media
    [19:18] #1 Make a list of what you’re going to do before you open up a social media app - how it prevents you from getting distracted.
    [19:51] #2 Set a timer - examples of how it creates a sense of urgency.
    [20:12] #3 Remind yourself that social media is a business tool - how to set boundaries when you’re working on your business.
    [20:40] #4 When self-comparison pops up, ask yourself why you’re having that reaction - how it’s a good thing to recognize your thoughts and reframe them. 
    [22:32] The importance of being strategic and intentional on social media - the challenge of maintaining time boundaries.
    [23:41] Words of encouragement to help you level up your skills in social media - strategies to ensure you spend your time wisely so you reach your ideal clients.
    [25:50] How both social media and your website are ways to provide people with solutions and build affinity
    [26:37] How to get to know Marion 
    [27:48] How to learn more about Freelance University’s training programs
     
    Resources and tools discussed in this episode:
    Freelance University 
     
    Learn more about Marion Wagner:
    Website: Marion Wagner Coaching 
    Freebie: Social Media Mindset Makeover mini-course 
     
    Connect with Marion
    Instagram: @marionwagnercoaching  
     
    Resources and Tools: 
    Instagram 
    Instagram Reels 
    Twitter  
    TikTok  
    LinkedIn
    Facebook  
    Pomodoro Technique
    Pinterest 
    iTunes  

    • 28 min
    The 2022 Freelance Skills Report Class

    The 2022 Freelance Skills Report Class

    Today we’re excited to unveil highlights from our 5th annual Freelance Professional Skills Report! In spite of economic uncertainty, a global pandemic, and global unrest, we’ve seen an extraordinary spike in the growth of freelancing. Join us as we unpack the report and discuss exciting things happening in the freelance space in 2022. Results indicate this is a great time to start or grow your freelance or virtual assistant business!
     
    Podcast Outline:
    [0:00] Introduction to the 2022 Freelance Professional Skills Report - how to access the link and download the report.
    [1:00] How 2022 is a great year for you to grow your freelance or virtual assistant business - reasons why the freelance industry has grown.
    [2:39] The basis for the Freelance Professional Skills Report and how it’s generated
     
    Highlights from the Report
    [3:20] Why people chose to pursue freelancing during the global pandemic - examples of compelling responses.
    [5:27] The percentage of freelance or VA survey respondents who are currently working either a full-time or part-time job while building their business - the challenges this presents and encouragement to persevere.
    [6:43] Top motivations for starting a business - examples of benefits experienced by freelancers and virtual assistants.
    [7:43] The percentage of respondents whose business either stayed the same or grew during the global pandemic - how this is a win for the freelance industry.
    [8:25] The top five most important hard skills that contribute to the growth of a freelance business - examples of top skills and how they benefit businesses.
    [10:49] The top three soft skills - examples of soft skills that are invaluable to a freelance business.
    [11:06] The best ways to find clients - examples of the most effective sources and strategies, according to respondents.
    [12:34] The #1 preferred social network for building a freelance business - how the result changed this year, compared to previous surveys.
    [13:49] In light of our current economic climate, the percentage of people who are encouraged that their businesses are going to grow - how the results indicate this is a great time to be a freelancer.
    [14:39] How to download the Freelance Professional Skills Report

     
    Resources and tools discussed in this episode:
    Freelance University 
    Download the 2022 Freelance Professional Skills Report  
    Marketing in 60 Minutes a Day course
    The Freelancer’s Toolbox course 
    iTunes 
    Facebook
    Facebook Groups 
    LinkedIn 
    Instagram 

    • 15 min
    The Upwork Success Class with Silvia Pinho

    The Upwork Success Class with Silvia Pinho

    During the global pandemic, freelance marketplaces like Upwork continue to gain significance as valuable sources of jobs and gigs. But how do you win at Upwork and attract your ideal clients? Today we’re joined by social media manager and educator Silvia Pinho, who’s been on Upwork since 2013. She shares important strategies to help you personalize your proposals and earn clients’ trust even before the initial discovery call!
     
    Podcast Outline:
    [0:00] Introduction to Silvia Pinho and the topic of finding work on Upwork - Silvia tells her story, how she got started in freelancing and what she’s doing today. 
    [3:00] Why Upwork is still a great place to find freelance projects and a good opportunity for freelancers - some important features that help you reach out to ideal clients and sell yourself.
    [4:48] How the COVID-19 pandemic led to more jobs being posted on Upwork and more freelance gigs - examples of how remote work has become mainstream.
     
    Common Reasons Why Freelancers Struggle to Find Clients on Upwork
    [6:35] #1 Thinking it’s a numbers game - how you shouldn’t copy and paste proposals to a ton of jobs.
    [6:49] #2 Talking too much about yourself and not about the client - recommendations for what clients want to hear instead.
    [7:38] #3 Not personalizing your proposal - the importance of using a potential client’s name and researching the industry.
    [10:00] #4 Having typos in your profile or cover letter - how correct grammar and spelling is important for writers and all freelancers.
    [10:53] Keys to creating a winning Upwork profile - how to earn clients’ trust by sharing relevant examples of work, testimonials, and video introductions.
     
    Recommendations for Finding Work on Upwork
    [14:48] #1 Use video to personalize your proposal - important tips for creating an effective video and examples of what to include in it.
    [15:55] #2 Show quick examples of work - how to demonstrate that you understand the clients’ needs for the project.
    [16:36] The importance of offering value in your interactions on Upwork - how it sets you apart from other freelancers.
    [17:17] How video may not be easy for everyone, but it produces results - examples of how video can be effective in attracting clients.
    [18:24] The importance of quality, not quantity - advice for setting reasonable goals when sending out proposals.
    [19:02] The Know Like Trust Factor - how personalizing your proposal contributes to this.
    [19:38] How to get to know Silvia 
    [21:00] How to learn more about Freelance University
     
    Resources and tools discussed in this episode:
    Freelance University  
     
    Learn more about Silvia Pinho:
    Website  
    Freebie: 5-Step Upwork Checklist 
     
    Connect with Silvia:
    Instagram: @thesilviapinho 
     
    Resources and Tools: 
    Upwork 
    Google 
    Grammarly 
    LinkedIn  
    Loom 
    iTunes 

    • 21 min
    The Focus Class

    The Focus Class

    Lack of focus can be a real business killer, derailing you from accomplishing what you need to grow your business. But how do we regain our focus? Today we’ll unpack 10 practical ways to improve your focus in your business and get more things done. These strategies will help you regain and even increase your focus so you can complete your weekly priorities in both life and business!  
    Podcast Outline:
    [0:00] Introduction to the topic of how to regain and increase our focus so we’re completing our weekly priorities and accomplishing what we need to grow our business - reasons why focus is important.
    [0:58] “The nothing box” - how you can do something without a clear focus and not be aware of what you did or accomplished.
    [2:32] Why we become so incredibly unfocused - examples of physiological, mental/emotional, and organizational things that make us lose focus.
     
    10 Practical Ways to Improve Your Focus in Your Business and Get More Things Done
    [7:10] #1 Get clear on the distinction between the urgent and the important tasks you need to get done in the week - how it’s about prioritizing and blocking time.
    [9:12] #2 Set clear and tangible goals every day and week - an example of how Craig maps out goals and priorities.
    [10:40] #3 Time-block your schedule - examples of important tasks you might want to dedicate time to.
    [12:05] #4 Discover your ideal work times - how you need to figure out the times when you’re at your best.
    [13:28] #5 Manage your energy, not your time - reasons why your level of energy affects your focus and the importance of taking breaks.
    [15:47] #6 Eliminate your dominant distractors - examples of distractors and how to eliminate them.
    [17:14] #7 Be healthy - examples of healthy habits to implement in your life to fuel your energy.
    [20:38] #8 Get organized with your taskmaster app of choice - examples of project management apps and how to use them strategically.
    [21:43] #9 Change your environment and pick a different place to get some work done - how it’s a great way to renew your focus.
    [22:49] #10 Make meaningful connections with others - examples of ways to connect at Freelance University and in your business and personal relationships.
    [24:14] Recap of the 10 ways to improve your focus and get more things done
    [25:42] How to learn more about Freelance University

     
    Resources and tools discussed in this episode:
    Freelance University 
    Google Calendar 
    Trello 
    Asana 
    ClickUp 
    Todoist

    • 26 min
    The Freelance Strategist Class with Austin Church

    The Freelance Strategist Class with Austin Church

    Do you ever wonder how you can generate more revenue and get more meaning from your work in less time? Today we’re joined by writer, strategist and coach, Austin Church, the founder of FreelanceCake.com. He shares effective strategies for becoming not just an implementer, but a consultant and strategist for your clients in more than six different in-demand areas. These services will help you add a whole new layer of income to your freelance or virtual assistant business!
     
    Podcast Outline:
    [0:00] Introduction to Austin Church and the topic of becoming a freelance strategist/consultant - Austin tells the story of how he became a freelancer and a strategist. 
    [5:46] The challenge of how to generate more revenue and get more meaning from your work in less time - some reasons why freelancers struggle to move from being an implementer to being a strategist or consultant.
    [7:21] The challenge of routine - how we don’t always recognize how the aptitudes required in our tasks relate to consulting.
    [11:50] How we tend to overestimate how much clarity other people have - examples of ways you can use your expertise to lead strategy sessions with your clients.
    [15:13] How clients are enthusiastic in their gratitude after strategy sessions - the importance of using consulting questions before creating an actionable plan.
     
    How to add a strategy service to your freelance business
    [18:21] #1 Paid Discovery or Project Roadmapping - examples of what this entails and the purposes it serves.
    [20:55] #2 Content Roadmapping and Content/Copy Strategy - examples of how you can help clients with their website content and questions you can ask.
    [22:06] #3 Social Media Strategy - how to strategize social media post topics.
    [22:36] #4 Product or Business Strategy - how it’s similar to being an ad hoc business partner for clients.
    [23:08} #5 UI/UX Strategy - examples of how this applies to software and user pathways.
    [23:20] #6 Website Strategy - how it involves mapping the customer’s journey through the website and clarifying the website’s job.
    [24:15] An example of how lucrative technology consulting can be - encouragement to be proactive with clients and offer a strategy service.
    [26:01] How to sell your strategy services - an example of what Austin’s sales funnel and packages are like.
    [31:27] How being a strategist builds credibility for your current services
    [32:22] A range of hourly rates for someone who’s just beginning as a strategist - the best rule of thumb to use when figuring out pricing and going into your first strategy session.
    [37:06] How to connect with Austin and get to know more about what he’s doing
     
    Resources and tools discussed in this episode:
    Freelance University 
     
    Learn more about Austin Church:
    Website:  
     
    Connect with Austin:
    LinkedIn: 
    Twitter:  
     
    Resources and Tools: 
    Double Your Freelancing with Brennan Dunn
    WordPress 
    Instagram
    Kajabi
    Clarity FM
    LinkedIn 
    Twitter 

    • 38 min
    The Staying Motivated Class

    The Staying Motivated Class

    How do you stay motivated to keep doing what you’re doing in your business every day? This topic is one of the most important factors to your long-term success in your virtual assistant or freelance business. So, today we’ll unpack seven practical strategies to help you stay motivated, even in the midst of adversity. They’ll give you the courage to continue striving for success and giving your clients your absolute best!
     
    Podcast Outline:
    [0:00] Introduction to the topic of staying motivated in your freelance or virtual assistant business - the importance of continuing even in the midst of adversity or waning motivation.
    [2:19] An example of motivation and the courage to continue - how Craig’s daughters achieved success during adversity.
     
    The Difference Between Intrinsic and Extrinsic Motivation
    [4:30] Intrinsic motivation - its definition, importance, and examples of how it’s characterized by the three Ps (Purpose, Passion, and Personal Fulfillment). 
    [9:55] Extrinsic motivation - its definition, importance, and examples of how it’s characterized by the three Rs (Relationships, Revenues, and Rewards).
     
    7 Practical Strategies to Help You Stay Motivated in Your Business
    [13:55] #1 Know Your Big Why - how to create business and personal purpose statements to anchor you during the challenges in your business.
    [15:14] #2 Embrace the Freelance Lifestyle - how to embrace the many freedoms you can enjoy as a freelancer.
    [16:25] #3 Assess Your Niche - how to make sure you’re doing what you love so you receive personal fulfillment.
    [17:06] #4 Mix Up the Environment - how to switch up work locations to keep yourself motivated and on track.
    [17:30] #5 Celebrate Your Little and Big Wins - how to be aware of the good things happening in your business so progress can breed motivation.
    [18:18] #6 Update Your Skills and Keep Learning - how gaining mastery over a skill set breeds motivation and enjoyment of the work.
    [19:03] #7 Join a Community - how aligning yourself with people who are extrinsic motivators will lift you up.
    [19:37] How to learn more about Freelance University’s supportive community, small group masterminds, and mentorship designed to provide a support circle around your business
    [20:04] Recap of the 7 practical strategies and the characteristics of intrinsic and extrinsic motivation
     
    Resources and tools discussed in this episode:
    Freelance University 
    Zoom 
    Facebook Groups 
    Facebook 
    Instagram 

    • 22 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Top Podcasts In Business

Pushkin Industries
iHeartPodcasts
NPR
Ed Mylett
TED
Tim Ferriss: Bestselling Author, Human Guinea Pig