18 episodes

Hey there, welcome to "The Kara Report"! Each week, we’re sharing what we see real businesses doing to grow their business and expand their reach to help you grow your business and become a marketing pro. In each episode, we get granular and talk about real-world marketing strategies, what DOESN’T work when scaling your business, and host candid conversations on the latest business and marketing trends. We'll even share the juicy data we collect and behind-the-scenes bloopers as they come.
No fluff, no filler; just authentic, in-depth discussions that explore the key factors that truly make a difference in your business success. After all, we know that marketing your business is about more than Instagram Reels tips and social media algorithm hacks, and great marketing also doesn’t always mean you’re running a successful, profitable business. 
While we specialize in content marketing, blogging for SEO, Pinterest marketing, and website copy for our own content marketing agency, all marketing strategies are welcome (and discussed) here. Whether you're an established entrepreneur looking to refine your business or marketing strategy or just starting your entrepreneurial journey, we’re serving up valuable insights designed to help you navigate the ever-changing world of business and marketing. 
We believe when you do the work, you’ll reap the rewards and we promise we will focus on results-driven action steps (not the busy work) to help you hit your goals this year.
Now let’s get started!

The Kara Report | Online Marketing Tips and Candid Business Conversations Kara Duncan

    • Business
    • 5.0 • 5 Ratings

Hey there, welcome to "The Kara Report"! Each week, we’re sharing what we see real businesses doing to grow their business and expand their reach to help you grow your business and become a marketing pro. In each episode, we get granular and talk about real-world marketing strategies, what DOESN’T work when scaling your business, and host candid conversations on the latest business and marketing trends. We'll even share the juicy data we collect and behind-the-scenes bloopers as they come.
No fluff, no filler; just authentic, in-depth discussions that explore the key factors that truly make a difference in your business success. After all, we know that marketing your business is about more than Instagram Reels tips and social media algorithm hacks, and great marketing also doesn’t always mean you’re running a successful, profitable business. 
While we specialize in content marketing, blogging for SEO, Pinterest marketing, and website copy for our own content marketing agency, all marketing strategies are welcome (and discussed) here. Whether you're an established entrepreneur looking to refine your business or marketing strategy or just starting your entrepreneurial journey, we’re serving up valuable insights designed to help you navigate the ever-changing world of business and marketing. 
We believe when you do the work, you’ll reap the rewards and we promise we will focus on results-driven action steps (not the busy work) to help you hit your goals this year.
Now let’s get started!

    18 | How to Make Blog Posts Longer Without Adding Fluff (+ Candid Thoughts About the March Algorithm Change)

    18 | How to Make Blog Posts Longer Without Adding Fluff (+ Candid Thoughts About the March Algorithm Change)

    So you're trying to hit a specific word count on WordPress or on your blog. But how do you do it without adding in a ton of fluff? Today, we're going to talk about how to make blog posts longer without filling them with garbage. Make sure to listen to the end to hear my thoughts on (or shall I say rant on) "SEO being dead" and the new Google algorithm. Let's get into it.

    🎙️ In This Episode:
    How important is your word count in 2024?3 Ways to write longer blog posts (without rambling or being boring)Is SEO Dead in 2024?What I think about Google's new algorithm update last month

    Links Mentioned: 
    Read the full shownotes: https://thekarareport.com/18Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

    • 16 min
    17 | Taking Keywords to Conversions: Breaking Down SEO with Mariah Magazine

    17 | Taking Keywords to Conversions: Breaking Down SEO with Mariah Magazine

    How do we go from keywords to conversions? That is the infamous question. How do we rank on Google in a way that will not only get us found, but also get us paid? You guys know I am passionate about this, but today on the podcast, I actually have brought on someone who might be even more passionate than I am to start breaking down SEO.
    I have brought you Mariah, an award-winning organic SEO consultant and online business educator for entrepreneurs. She covered so much and let me pick her brain about AI and Google, what we are supposed to do if nobody is searching for our keywords and so much more! She makes breaking down SEO sound SO easy. I can't wait to share her brilliance on the podcast today.

    🎙️ In This Episode:
    Breaking down SEO (what it is and what it isn't!)Can your website rank without a blog?How can we avoid cannibalizing our websites with keywords?How AI is changing SEO rankingsWhat to do when nobody is searching for your keywords

    Links Mentioned:


    Learn more about Mariah Magazine: http://www.mariahmagazine.com/ Hang out with Mariah on Instagram: https://www.instagram.com/mariahmagazineco/ Learn more about Mariah’s SEO Workshops & Team Training: https://www.mariahmagazine.com/seo-workshops/ View Mariah’s Digital Products: https://www.mariahmagazine.com/shop-digital-products/ Head over to Mariah’s YouTube channel: https://www.youtube.com/channel/UCTTmZq04aCmZGy5nfonns1A Download Mariah’s Free Roadmap for SEO: https://www.mariahmagazine.com/seo-roadmap/ SEMrush Free Trial: https://www.semrush.com/ Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

    • 46 min
    16 | 3 Hacks to Write Blog Posts Faster + For the “Skimmers”

    16 | 3 Hacks to Write Blog Posts Faster + For the “Skimmers”

    Everybody is short on time, whether it's you writing the blog post or your ideal client reading the blog post, nobody wants anything to take any longer than it absolutely has to, right? So today, I'm going to share three blogging hacks that will make it easier for you to write your blog post (and make your posts more digestible for your ideal client to read it).

    Because let's be honest, they're not reading it. They're skimming it. When you write a blog post, we have to write for both Google and for our people because we want it to rank, but we also want it to sell. 

    I cover everything you need to know about blogging for SEO in my Blogging for Bingeable Brands mini course, which you can get 20% off with code Podcast 20, but today, I'm sharing three hacks to help you with this!


    🎙️ In This Episode:
    3 Hacks to write blog posts faster for the skimmerOne thing that Google has been prioritizing latelyAnswering: do you need to hit a certain word count?

    Links Mentioned: 
    Read the full shownotes: https://thekarareport.com/16Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

    • 10 min
    15 | Embracing Work-Life Alignment By Balancing Mindset and Systems with Alane Gianetti

    15 | Embracing Work-Life Alignment By Balancing Mindset and Systems with Alane Gianetti

    Have you ever felt like achieving the next revenue milestone or booking a certain number of projects would solve all your problems? I brought on Alane, who shares her experience of having her best year in business when she booked 93 weddings but still felt burned out. It’s crazy to think about 93 weddings, but I can really relate to the idea that more money, work, and clients don’t necessarily fix everything. And they definitely don’t give you that “work-life alignment” everyone is looking for!

    🎙️ In This Episode:
    What having systems REALLY looks like (it's not a bunch of tech!)What stage of business you need to start taking systems seriouslyImportant mindset shifts to make this yearLessons from being "too busy" in your business

    Links Mentioned:


    Learn more about Alane: https://www.writeprettyforme.comHang out with Alane on Instagram: https://www.instagram.com/writeprettyformeLearn more about Alane’s 1:1 Flourish in Biz Mentoring program: https://writeprettyforme.com/education-for-calligraphers/#title or book a call with her here!Listen to Alane's podcast: https://www.calligraphybizcorner.com/Read Alane's post about embracing the unknown: https://www.instagram.com/p/C2yTJAdL5PO/FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmapLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

    • 38 min
    14 | The Surprising Secrets to Standing Out: Strategic Branding for Service Providers with Ellie Brown Branding

    14 | The Surprising Secrets to Standing Out: Strategic Branding for Service Providers with Ellie Brown Branding

    Even after seven years in business, I still sometimes think of branding as this intangible thing. We know we need it to stand out. Nobody is disputing that good design and strategic branding for service providers has a strong ROI. It's been proven over and over again, and yet it's still something that I feel a lot of business owners—who are not designers, have questions about. It's more that we don't know the right questions to ask.
    So that's why I am THRILLED to say that I brought Ellie from Ellie Brown Branding on the podcast to talk about brand and website design for service providers. She was absolutely fabulous. She's such a talented designer based in Cañon City, Colorado, and works primarily with service-based businesses and lots of local businesses. So, if you're a service provider or you are in Cañon City or Colorado, definitely hit her up.



    🎙️ In This Episode:
    When is the right time to invest in a brand and website design? Should you do a brand refresh or a complete rebrand? Should you go with a completely custom website or a customizable templateWhat role do messaging and visuals play together?What are the biggest mistakes we are making on our website?

    Links Mentioned:


    Learn more about Ellie Brown Branding: http://www.elliebrownbranding.comHang out with Ellie on Instagram: https://www.instagram.com/elliebrownbrandingSign up for Booked Out Designer (Ellie's affiliate link - but this was a tipping point for her!): https://elliebrownbranding.com/bodFREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmapLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

    • 42 min
    13 | 7 Important Reminders if You Want to Make More Sales From Pinterest

    13 | 7 Important Reminders if You Want to Make More Sales From Pinterest

     Today I have a fun episode! I was recently planning my toddler's 2-year-old birthday and obviously the first place I went is Pinterest. I don't think that's a surprise to anyone, and I kind of was just really nerdily thinking about my buying decisions, what my natural user behaviors are, and that kind of stuff. So as I was planning and shopping, I gathered seven things we need to remember about the way that people use Pinterest specifically when making a buying decision. Want more sales from Pinterest? That's what I want to talk about today. Let's get into it.


    🎙️ In This Episode:
    7 reminders if you want to make more sales from PinterestWho I bought from on Pinterest, and what I looked forWhat inspired me (that I ended up buying local!)How I felt about affiliate links on Pinterest 

    Links Mentioned: 
    Read the full shownotes: https://thekarareport.com/13Hire us to be your Pinterest Managers: https://thekarareport.com/pinterestThe research: 1 in 3 Pinterest shoppers have an annual income of $100,000+, 70% of Pinterest’s luxury audience is under 35 years old, Pinterest users spend 80% more per month than on other platforms FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

    • 19 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

J.Small77 ,

So helpful!

These episodes are awesome – super helpful and entertaining. The one on awkward introverts? Nailed it! I’m basically living proof that episode was made for people like me.

K-dubnine ,

All of a sudden moment- what a fun thing!

I never thought about what having an “aha” moment really meant, but I found this podcast so entertaining and interesting and I can’t wait to learn more!

Elohelay ,

So refreshing!

Listening to someone talk about marketing without repeating the same regurgitated “Instagram or bust” advice is so nice. Sometimes it’s just about doing your job well and then giving it time! Subscribed immediately.

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