39 episodes

The Legal Two Cents is a podcast dedicated to discussing digital marketing for law firms. In this podcast, Kaushik and Ethan will discuss everything that you need to know to up your digital marketing efforts - all in a casual yet informative environment.

The Legal Two Cents Ethan Brooke

    • Business

The Legal Two Cents is a podcast dedicated to discussing digital marketing for law firms. In this podcast, Kaushik and Ethan will discuss everything that you need to know to up your digital marketing efforts - all in a casual yet informative environment.

    The Legal Two Cents Episode #39 - How Your Law Firm Can Double Conversions

    The Legal Two Cents Episode #39 - How Your Law Firm Can Double Conversions

    In the thirty-ninth episode of The Legal Two Cents, Kaushik and Ethan discuss how law firms can improve their website conversions. In the end, the goal of all digital marketing is to increase conversions. However, despite conversions being the end goal, the path to increasing them can be unclear. In this episode, we discuss everything you need to know to increase conversions for your law firm!
    Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
    https://valeolegalmarketing.com/
    Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
    Cover art by @Kueeon

    • 41 min
    The Legal Two Cents Episode #38 - How Law Firms can Succeed at Backlink Outreach

    The Legal Two Cents Episode #38 - How Law Firms can Succeed at Backlink Outreach

    In the thirty-eighth episode of The Legal Two Cents, Kaushik and Ethan discuss how law firms can get all the backlinks they dream of. In episode 10, we discussed backlinks and whether or not they are important. However, we never delved deeper into how you can go about getting backlinks. Today, we discuss just that! If you would prefer a written format, you can find our accompanying blog post here: https://valeolegalmarketing.com/backlink-outreach-for-lawyers/
    Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
    https://valeolegalmarketing.com/
    Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
    Cover art by @Kueeon

    • 1 hr 47 min
    The Legal Two Cents Episode #37 - Every Law Firm Should Have a Podcast

    The Legal Two Cents Episode #37 - Every Law Firm Should Have a Podcast

    In the thirty-seventh episode of The Legal Two Cents, Kaushik and Ethan discuss the numerous benefits of law firms having a podcast. While there are some advantages you might expect - they can help widen your audience, for example, running a podcast has a range of other marketing and personal benefits.
    Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
    https://valeolegalmarketing.com/
    Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
    Cover art by @Kueeon

    • 41 min
    The Legal Two Cents Episode #36 - Why Law Firms Need to Split Their Digital Marketing Budget

    The Legal Two Cents Episode #36 - Why Law Firms Need to Split Their Digital Marketing Budget

    In the thirty-sixth episode of The Legal Two Cents, Kaushik and Ethan discuss why law firms need to split their digital marketing budget. Too many firms focus the vast majority of their budget or the whole budget on one particular factor of digital marketing, such as backlinks. However, for the best results a varied approach is essential.
    Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
    https://valeolegalmarketing.com/
    Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
    Cover art by @Kueeon

    • 46 min
    The Legal Two Cents Episode #35 - Ultimate Personal Branding Guide for Lawyers

    The Legal Two Cents Episode #35 - Ultimate Personal Branding Guide for Lawyers

    In the thirty-fifth episode of The Legal Two Cents, Kaushik and Ethan discuss personal branding for lawyers. Although you may not consider it, personal branding is important for every lawyer - regardless of what firm you work in and the size. Personal branding gives you freedom and opportunities regardless of firm, and therefore it's important that everyone understands the best steps to take to build their personal brand.
    Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
    https://valeolegalmarketing.com/
    Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
    Cover art by @Kueeon

    • 39 min
    The Legal Two Cents Episode #34 - How to Plan Your Law Firm's SEO Strategy

    The Legal Two Cents Episode #34 - How to Plan Your Law Firm's SEO Strategy

    In the thirty-fourth episode of The Legal Two Cents, Kaushik and Ethan discuss the importance of having an SEO strategy. While it's all well and good to decide to implement SEO in your digital marketing plan, without a solid SEO strategy in place the results will be limited at best. In this episode, Ethan and Kaushik discuss how you can create and execute an SEO and content strategy for your law firm. With this simple plan, you can expect to gain high-quality organic leads within months.
    Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
    https://valeolegalmarketing.com/
    Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
    Cover art by @Kueeon

    • 48 min