Cut through the noise in the online space as Lisa helps you master your self talk, personal story and a solid marketing strategy. Combined with fiery energy and to the point systems, each week, you'll be challenged to asses where you're at, where you want to go, and what needs to change with your current online content and digital marketing strategies. It's tools, teachings, and real talk that inspires you to take action.
185: Finding Purpose After Disaster
When you are struck by a life-changing disaster, it’s often very easy to lose sight of what is important. It is in these times, however, that honing in to our purpose is needed the most. Rhonda Rees, an award winning PR publicist, survived a triple threat: losing everything in the Woolsey Fire that ravaged California, getting lost in the woods for an entire day and night, and her brother’s unexpected brain injury, all back to back. Her business was interrupted. How she bounced back from that serves as a lesson for us all as we navigate this life, not knowing when the interruptions will come.
In this episode, you will get both business and life lessons as Rhonda joins Lisa Pezik to talk about:
The importance of business interruption insurance; Why connection and referrals are so necessary when disaster strikes and you have exiting clients; The silver lining in even the worst of tragedy; Who PR is for and not for; How PR is all about finding the right angle that’s relevant; and How to release power from material things and put it back into your own personal development.
184: Why A Niche Market Is Killing Your Growth
A niche market is the death of your growth. In this quick but impactful episode, Lisa Pezik talks about what you should niche and what you should not, when you should direct your marketing efforts to an avatar and when you should go broad. This information goes against the grain of what's commonly being taught, but the "way it's always been done" is old news. Read in to get up to speed with growth and scale trends in online marketing.
183: Parenting, Schooling, And Doing Life Is Not A Solo Sport With Barb Braendlein
Being a mom was challenging enough, and so much so when raising kids with special needs. Author Barb Braendlein joins Lisa Pezik to discuss her experiences as a mom of four children with mitochondrial disease. She details her complicated life as a parent that led her to write the non-fiction book, Olive, with her true-to-life experiences being mirrored through the eyes of the non-verbal, medically fragile protagonist. Barb also shares how she and her husband dealt with grief amid the struggles of taking care of their children, and why she thinks homeschooling must be about the community you belong in and not just sticking to a rigid or standard structure.
182: Making Money Your Best Friend In Business With Jan Janzen
How can women entrepreneurs overcome money issues in their business and make money their best friend? Lisa Pezik dives into this conversation with Jan Janzen, a serial entrepreneur who owns the motto, “6- Figures is the New Minimum Wage.” A veteran entrepreneur for 40 years, Jan’s focus is to help entrepreneurs, especially women, create the business they want and deserve by teaching them how the right mindset when it comes to money. In this episode, Lisa and Jan dive deep into the sales conversation about:
Being unapologeticabout what you charge; The inner work required to raise your prices; How to make money your best friend; and How to trust that the universe has your back.
Enjoy the episode and learn how to sell like a queen!
Get your money archetype from Jan here: 8moneyarchetypes.com
181: Leading The Change Without Burning Out With Dr. Joanna Martin
As we strive to do more and become more to make a difference, we tend to sacrifice ourselves in the process. Dr. Joanna Martin, founder of One of Many, is on a mission to help people change their corner of the world without burning out. In this episode, she joins Lisa Pezik to explain how to get out of "superwoman energy" and more into a feminine and soft power. She breaks down how we can replenish our energy by honoring our needs, evaluate our domestic relationships and friendships, know our power archetype and tapping into internal resources, and learn emotional hygiene to be in tune with seasonal and feminine cycles of life. Dr. Martin hopes to find spaciousness in 2021 and to make a difference without making your soul tired. Join her as she guides us into making this beautiful change in our lives and greet the next year anew.
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180: Understanding The Transformation Economy And Positioning For Business With Brenton Webber
Many businesses struggle with the human aspect of it. As we strive towards our goals and numbers, we tend to forget the people that help us reach them. In this episode, Lisa Pezik sits down with Brenton Webber, a customer experience expert who helps companies and businesses focus on H2H (human to human connection) vs. B2B or B2C. He also challenges the ROI and focuses on ROXI (return on experience investment). Together, they talk about understanding the experience and transformation economy to place you ahead of your competition. Brenton also helps you analyze your meetings and what your employees are saying about what makes them happy. Plus, he also covers how to reach outcomes vs. goals, the dopamine hits that make us happy, and looking at your "bad day behaviors, " a vital eye-opening experience. Follow along as Lisa and Brenton help you understand the humanness in business and more.