The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast.
MVP115: Running a Hands Off Game Store with Jason Garvin from Total Escape Games
Today we're talking with Jason Garvin. Jason is the manager of https://www.totalescapegames.com/ (Total Escape Games), a premium retailer of tabletop games, carrying a vast array of role-playing games, card games, miniatures games, board games, and more in Broomfield Colorado. Jason is going to give us some insight into the origins of the store, dealing with the day to day operations of running a large retail focused game store, how to manage an almost completely hands off owner of the business. So if you want to understand how to build a game store that runs without you as the owner being there all the time, it's time to pay close attention.
I'm opening up a few more slots for clients of the Manaverse Marketing Agency this month so if you're either in the start up phase of opening up your game store and want to kick things off with a powerful digital marketing strategy that's been proven to attract customers and drive sales from day 1, or you're an established game store that wants to expand operations and use digital strategies like email marketing and paid advertising to grow rapidly, let's chat! Go to http://manaversesaga.com/mma (manaversesaga.com/mma) and we'll put together a custom Q4 marketing plan for your business and talk about how we can make it happen for you!
MVP114: Is the FLGS Business Model Dead?
Hey, welcome back to the Manaverse Podcast! I'm your host Tom Traplin and this is the podcast where we explore what it takes to build a successful friendly local game store.
Before we jump into things, Q4 is coming and I'm looking for more game store owners to feature on the podcast, so if you get an email or phone call from me in the near future don't be too surprised. If you want a chance to tell the story of your game store and get featured on the podcast, I would love to talk to you! Send me an email at email@example.com and you could be my next featured guest on the podcast.
I'm also looking for a few more stores that want to make the end of 2022 their best quarter yet! I'm opening up a few more slots for clients of the Manaverse Marketing Agency this month so if you're either in the start up phase of opening up your game store and want to kick things off with a powerful digital marketing strategy that's been proven to attract customers and drive sales from day 1, or you're an established game store that wants to expand operations and use digital strategies like email marketing and paid advertising to grow rapidly, let's chat! Go to http://manaversesaga.com/mma (manaversesaga.com/mma) and we'll put together a custom Q4 marketing plan for your business and talk about how we can make it happen for you!
So today we're talking about an article recently published by Polygon titled https://www.polygon.com/23343318/friendly-local-game-stores-tabletop-retailers (Long live the friendly local tabletop game store). I'm not going to read the whole thing in it's entirety but I definitely recommend you check it out https://www.polygon.com/23343318/friendly-local-game-stores-tabletop-retailers (right here).
MVP113: The Secrets of Unplugged Gaming's $14K Grand Opening Day
Jake Tanner is the owner Unplugged Gaming in Manlius New York. Jake came into the tabletop gaming business from a different angle than most of the game store owners that have been featured on the podcast.
Before launching Unplugged Gaming, Jake, along with his business partner, owned and operated a highly lauded digital marketing firm called Digital Hyve that they grew to over 50 employees over a handful of years. Digital Hyve was acquired by the advertising firm Butler/Till last year, which allowed Jake to explore his other passions.
Unplugged Gaming launched this past November and on day one they did over $14,000 in sales, since then they have done over $270,000 in in store sales and are on track for a spectacular year one. We're going to dig into the Unplugged Gaming launch strategy and talk about how Jake and company got their business off to a great start.
We talked about:
The Unplugged Gaming origin story.
How Jake built a group of raving fans on Facebook before launching his online store, and how that helped them start the business with a huge amount of momentum and sales.
How focusing on SEO early on helped attract a major online influencer and how their deal doubled Unplugged Gaming's traffic.
The most important thing a new store owner can do before opening their game store.
The one piece of technology that Jake couldn't do without for running his business.
How digital marketing can be used to grow and launch a game store in 2022.
You can get a digital marketing strategy created for your game store in the next 24 hours that gives you the blueprint for generating new sales and customers on autopilot. All you have to do is go to manaversesaga.com/growmylgs and put your information in and we'll put together a 90 day marketing plan that covers how to optimize your website for organic traffic, how to capture people on an email list that let's you sell to them again and again, what to post on social media so your game store stays top of mind for your customers, and how to run Facebook and Google ads that sell like crazy. If you want to be able to make sales 24 hours a day and reach new customers outside of your existing community, you need to make digital marketing a priority for your business. Kick off your digital marketing by going to manaversesaga.com/growmylgs
MVP112: How to Generate Free Traffic From Google That Turns Into Customers and Sales For Your Game Store
For most game store owners, SEO is techno jargon. Something that only the biggest ecommerce businesses need to think about. I've also heard variations of the sentiment that it’s impossible to compete with the big players like BGG and Amazon in the search engines.
That’s only half true. SEO definitely sounds like the kind of techno jargon you'd hear from a Priest of the Mechanicum, but your website can absolutely compete with places like Amazon when it comes to the search engines. You just need to pick your battlefields.
Your game stores' website isn't going to outrank Amazon for a particular keyword in the global sense, but search isn’t just worldwide. Google takes geography into account and someone searching for something in New York isn’t going to get the same results as someone in California or the UK.
Your website can definitely rank and get organic search traffic for keywords that matter to your business, it just takes some effort and little strategic thinking, which is luckily something game store owners are good at.
Get a quick crash course in the basics of search engine optimization and how to create pages on your game store's website that turn random visitors into paying customers.
You can get a digital marketing strategy created for your game store in the next 24 hours that gives you the blueprint for generating new sales and customers on autopilot. All you have to do is go to manaversesaga.com/growmylgs and put your information in and we'll put together a 90 day marketing plan that covers how to optimize your website for organic traffic, how to capture people on an email list that let's you sell to them again and again, what to post on social media so your game store stays top of mind for your customers, and how to run Facebook and Google ads that sell like crazy. Having a digital marketing strategy for your game store is one of the most important moves you can make in 2022. Customers are spending more time online and are expecting to be able to interact and shop at your store in the same way. If you want to be able to make sales 24 hours a day and reach new customers outside of your existing community, you need to make digital marketing a priority for your business. Kick off your digital marketing by going to manaversesaga.com/growmylgs
MVP111: BGE Tabletop and Dustin Staats on Launching a Game Store in 2022
Dustin is the owner and founder of Board Gaming with Education and BGE Tabletop. He has experience teaching English as a second language to a variety of age levels – from kindergarten to university. He also works in the field of education in various capacities. BGE started off as podcast in 2017 and has expanded into a platform for educators to learn how to incorporate games into their curriculum, with a brick and mortar storefront planned for 2022.
https://amzn.to/3ntE7uq (Why We Buy by Paco Underhill)
https://www.crystalcommerce.com/ (Crystal Commerce)
You can get your customized digital marketing plan right now by going to http://manaversesaga.com/mma (manaversesaga.com/mma) to book your free strategy session.
Once that's booked we'll do a full assessment of your current digital presence. We'll do a deep dive into each of the six elements of digital marketing for your game store to identify what's working and what's missing. Then we put together a customized strategy for your business, and then when we're on the call we will work together to identify the unique aspects of your brand that set you apart from your competitors, as well as figure out who your ideal customer is and how to attract more of them.
At the end of the call you will have a framework for building out a complete digital marketing strategy for your game store and can find out how we can get that all implemented for you over the next 90 days.
Make 2022 your best year yet. Book your strategy session today by going to http://manaversesaga.com/mma (manaversesaga.com/mma)
MVP110: The Three Biggest Lessons of 2021 and a Look at 2022
Happy New Year everyone! I hope you had a great time celebrating the arrival of 2022. One of the things I like to do at the beginning of the year is to look back a bit and see what happened over the past 12 months and establish a bit of a theme for the coming year. So that's what we're doing today.
Let's discuss three of the biggest lessons I learned over the past year and how they've changed the way I think about what I'm doing, and then look forward to the future and talk about the big trends I think are coming for game store owners in 2022.
Find out how we can help you grow your game store with the 90 Day LGS Transformation Program. you can book your free strategy session by going to https://manaversesaga.com/mma (manaversesaga.com/mma). We will do a deep dive on the six main areas of digital marketing for your game store and identify what's working and what can be improved on, create a plan that incorporates each of the Six Pillars of Digital Marketing, and how we can put the plan into action for you over the next 90 days. Book your strategy session at https://manaversesaga.com/mma (manaversesaga.com/mma)
A solid resource for aspiring and experienced game store owners.