29 episodes

The Real Concrete Coating Talk Pod podcast will allow you to learn from the best players in the concrete coating industry. This engaging and informative show features interviews with top industry leaders who share their expert advice so that your business can grow.

Follow us to listen to shows not only about strategies to generate more business for your concrete coatings or epoxy coatings company, but shows about real business struggles, wins, and all that fun BS we love that no one else really cares about. Really. You know it's true.

The Real Concrete Coating Talk Pod Rudy Hettrick

    • Business
    • 5.0 • 1 Rating

The Real Concrete Coating Talk Pod podcast will allow you to learn from the best players in the concrete coating industry. This engaging and informative show features interviews with top industry leaders who share their expert advice so that your business can grow.

Follow us to listen to shows not only about strategies to generate more business for your concrete coatings or epoxy coatings company, but shows about real business struggles, wins, and all that fun BS we love that no one else really cares about. Really. You know it's true.

    Unlocking Sales Excellence: Strategies for High-Performance Home Improvement Businesses

    Unlocking Sales Excellence: Strategies for High-Performance Home Improvement Businesses

    Welcome to the Real Concrete Coating Talk Podcast! Our special guest, Chuck Thokey, will explore the world of sales strategies for concrete coating projects. He brings decades of experience in high-performance sales training, making him a giant in the home improvement industry.



    Chuck's journey from owning a floor coating business to coaching thousands of organizations across North America gives him a unique perspective on what it takes to succeed in sales. In this episode, we'll explore the keys to selling at a higher close rate, mastering mindset, navigating seasonality, and uncovering various approaches to sealing the deal on garage floors and concrete coating projects.



    As Chuck shares his insights, you'll discover the importance of slowing down your pitch, asking the right questions, and building trust with potential clients. We'll also delve into the difference between being an order taker versus an actual sales professional and why understanding the nuances of human psychology is essential for success in this industry.



    So whether you're a seasoned sales rep or a concrete coating entrepreneur looking to elevate your sales game, buckle up for a conversation packed with practical tips, real-world examples, and actionable strategies to take your sales to new heights. Get ready to transform your approach to selling concrete coatings with Chuck Toki on the Real Concrete Coating Talk Podcast!



    Learn more about Chuck’s amazing sales training here: https://topreptraining.com



    Learn more about us here: https://floorcoatingmarketers.com



    Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

    • 45 min
    Why Your Concrete Coating Brand Matters and The Mindset You Need To Succeed

    Why Your Concrete Coating Brand Matters and The Mindset You Need To Succeed

    Join us on the latest episode of Real Concrete Coating TalkPod, where we delve into the fascinating entrepreneurial journey of Josh Latimer, a speaker whose story resonates with many in the business world. With insights from his mentor, Latimer’s narrative inspires all entrepreneurs and emphasizes the unity within our community.



    Latimer enlightens listeners on diverse marketing perspectives through his acclaimed podcast, War Plan. He advocates that every facet of life involves marketing, from parenting to personal branding. He underscores the significance of consistency in marketing strategies, stressing the importance of choreography and attention to detail.



    The episode further explores common entrepreneurial challenges, such as combating boredom and negative money mindsets, with self-sabotage identified as a prevalent issue. Latimer highlights the internal battle within one's mindset, particularly among rebellious entrepreneur personalities, often characterized by ADD traits or being slightly on the spectrum.



    In closing, the episode reiterates the crucial role of mindset and strategic marketing in achieving entrepreneurial success. By embracing the redundancy of marketing and refining choreography skills, entrepreneurs can transcend failure and realize their ambitions. Tune in to Real Concrete Coating TalkPod and embark on a transformative journey toward entrepreneurial excellence.



    Learn more about us here: https://floorcoatingmarketers.com



    Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

    • 51 min
    Setting The Foundation For Success In Your Concrete Coating Business

    Setting The Foundation For Success In Your Concrete Coating Business

    Join us on the latest episode of Real Concrete Coating Talk Pod as we delve into the inspiring journey of Matt Budahn, the visionary owner of Bay Custom. In this captivating episode, Budahn shares his remarkable transition from a 16-year career in an entirely different field to becoming a pioneering force in the concrete coating industry.



    Throughout the episode, Budahn unveils the five pillars underpinning his recipe for success. Learn firsthand about the crucial significance of finding and nurturing talent, ensuring the right people occupy the correct positions within the company. Budahn shares insights into leveraging cutting-edge AI-generated tools like HireBus to meticulously evaluate employee performance, further cementing Bay Customs's competitive edge.



    Tune in as Budahn recounts the inception of Bay Custom in January 2020, a journey that was not without its share of challenges. His unwavering passion for festive lighting installations was the spark, but his entrepreneurial spirit propelled him to establish his business swiftly. Initially operating on the side for over a year, Boudin's dedication and hard work led him to embrace full-time ownership in February 2021.



    Budahn’s remarkable journey epitomizes the profound impact of cultivating a stellar team and establishing a solid organizational framework. Join us as we uncover the invaluable lessons and strategies that have propelled Bay Custom to unparalleled heights, inspiring entrepreneurs and enthusiasts to chase their dreams relentlessly.



    Learn more about Bay Custom: https://bay-custom.com/



    Learn more about us here: https://floorcoatingmarketers.com

    Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

    • 38 min
    How to Close More Concrete Coating Jobs

    How to Close More Concrete Coating Jobs

    In this episode of "The Real Concrete Coating TalkPod," our host, Rudy Hettrick, warmly welcomes the esteemed Tanner Mullen, a leading figure in the concrete coating industry. Tanner shares insightful experiences that have been buzzing across online forums, capturing Rudy's keen interest in exploring the wealth of information Tanner brings to the table. Rudy spotlights Tanner's remarkable impact on the industry, particularly within a thriving Facebook group for painting contractors.

    As the engaging conversation unfolds, Tanner expresses gratitude for Rudy's genuine interest in their product, acknowledging its value for marketers and contractors. Rudy underscores Tanner's pivotal role in community service and addresses the surging demand for knowledge and tools in the expansive field of concrete coating.

    Tanner, a seasoned painting contractor with an extensive Facebook group, sheds light on the challenges faced by newcomers entering the concrete coating industry without a robust grasp of business operations. Rudy and Tanner delve into the critical need for effective tools, systems, and marketing strategies to navigate the intricate landscape of running a successful concrete coating business.

    Tune in to unravel invaluable insights and practical advice from the dynamic duo of Rudy and Tanner. This episode promises to illuminate essential tools, systems, and strategies, offering a beacon for contractors to thrive in the ever-evolving world of concrete coating.

    http://floorcoatingmarketers.com/dripjobs

    Learn more about us here: floorcoatingmarketers.com

    Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

    • 38 min
    Making Hiring Easy for your Concrete Coating Business

    Making Hiring Easy for your Concrete Coating Business

    Join us in this episode of "The Real Concrete Coating TalkPod" as the host welcomes a special guest, an owner-operator in the trades industry, who shares a compelling entrepreneurial journey inspired by his father's window cleaning business.

    Overcoming challenges and taking responsibility for his family, the guest started with a $60,000/year business he took over from his dad and grew it to over 70 employees with 27 service vehicles.

    We explore fears hindering entrepreneurs from scaling their businesses and the pivotal moments that drive change. Discover practical tips for transitioning from a hands-on role to a managerial position, empowering your team, and achieving work-life balance. Whether on the tools or aiming to scale your business, this episode provides encouraging lessons for success in the trades industry.

    Brandon delves into the art of effective training and delegation in a business setting, emphasizing the importance of creating training materials, such as videos, to streamline the onboarding process. Practical tips on building a training library and investing time in empowering employees are shared, offering valuable insights for businesses in any service-oriented industry.

    Brandon Vaughn, founder of Conquer and Wise Coatings, shares his journey from growing a home service business to franchising and launching a new project. This episode explores mindset in business growth, the importance of delegation, and practical hiring strategies.

    Brandon introduces Wise Coatings and his latest project, Hire Bus, offering innovative solutions for home service businesses facing hiring challenges.

    Discover the secrets of business success and gain inspiration from these insightful episodes. Tune in to learn about effective hiring strategies, team optimization, and practical tips for conquering entrepreneurial challenges.

    Free HireBus Assessment, go here: https://HireBus.com/free

    Learn more about Brandon's franchise company at https://wisecoatings.com

    Learn more about us here: https://floorcoatingmarketers.com

    Join our free Facebook Group exclusively for concrete coating contractors:https://www.facebook.com/groups/concrete.coating.marketing/

    • 35 min
    Concrete Coating SEO Mastery Unveiled: A Conversation with Dennis Yu, the Digital Marketing Dynamo

    Concrete Coating SEO Mastery Unveiled: A Conversation with Dennis Yu, the Digital Marketing Dynamo

    In this episode, we are joined by a highly esteemed guest, renowned in the digital marketing space and known for his expertise in the service industry. Our guest has made significant contributions in helping business owners gain a better understanding of SEO and holding their agencies accountable.

    Our guest, Dennis, brings a unique perspective to the conversation as a search engine engineer with a rich background in building analytics systems at prominent companies like Yahoo. He shares valuable insights on protecting search engines from manipulation and developing innovative techniques to combat spam.

    With a passion for coaching agencies and promoting ethical SEO practices, our guest sheds light on the significance of conducting SEO audits and implementing best practices for long-term success. Join us as we embark on a knowledge-sharing journey that promises to educate, inspire, and bring clarity to newcomers and industry veterans alike.

    If you’d like to reach out to Dennis Yu for more information, you can check his website. by clicking this link: https://dennisyu.com/

    For more Dennis Yu:

    https://blitzmetrics.com/dad

    https://blitzmetrics.com/cec

    https://blitzmetrics.com/cep

    If you’re a concrete coating business owner and would like to join our exclusive private Facebook Group where you can get tons of free marketing strategies, you can join us here: ⁠https://www.facebook.com/groups/concrete.coating.marketing⁠

    For more information to Rudy Hettrick:

    Facebook - https://www.facebook.com/rudy.hettrick

    Instagram - https://www.instagram.com/hettrickrudy/

    • 1 hr 2 min

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