The SaaS Academy Podcast SaaS Academy

“The only difference between a really high performing team member and a high performing entrepreneur is their appetite for risk.”
Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by guest Dev Basu, CEO of Powered by Search, as they delve into Basu's entrepreneurial journey, starting from selling video games in high school to scaling SaaS companies through effective organic and paid traffic acquisition. He also shares valuable insights on scaling SaaS businesses, from balancing risk and reward to transitioning to a remote team. With a focus on conversions over traffic and the importance of a 'Who It's For' page, the episode provides actionable strategies for SaaS growth, making it a must-listen for SaaS founders and marketers targeting digital age business scaling.
Timestamps:
(0:40) - Introduction
(1:40) - Dev's entrepreneurial journey
(4:03) - The evolution of powered by search
(6:35) - Building a high-performance team
(8:46) - Navigating risks and opportunities
(14:09) - Powered by search's approach to growth
(21:48) - Aligning sales and marketing for success
(24:20) - Unlocking the power of KPAs in marketing
(26:56) - Creating a feedback loop: The secret to organizational success
(28:02) - Revolutionizing compensation plans
(30:54) - Optimizing marketing and sales strategies
(34:57) - Leveraging compensation and flexibility for team success
(37:53) - Building a world-class distributed team
(43:12) - Empowering marketing strategies
(48:54) - Conclusion
Check out Dev Basu on:
➤ Instagram | LinkedIn | Powered by Search
👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.

Check out SaaS Academy on:
➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify
➤ Follow Matt Verlaque on: Instagram | LinkedIn
➤ Follow Johnny Page on: Instagram | LinkedIn

“We understood the problem very well, and it was a very real problem in the market.”
Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Marcel Petitpas, co-founder and CEO of Parakeeto as well as head strategic coach at SaaS Academy, as they explore Marcel's journey from a service business owner to a SaaS entrepreneur, emphasizing the importance of understanding one's business model and mastering operations for success. Marcel explores the transition from service to SaaS, emphasizing the importance of identifying real problems, strategic positioning, and efficient service delivery for profitability. The discussion offers valuable insights for SaaS founders on leveraging agency relationships, optimizing operations, and the long-term impact of content marketing for business success.
Timestamps:
(0:33) - Introduction
(3:46) - Marcel's journey: from Apple store to SaaS CEO
(7:41) - The art of transitioning from service to SaaS
(11:22) - The pitfalls of skipping essential business steps
(16:09) - Leveraging podcasts for business growth and authority
(19:59) - Maximizing podcast appearances for lead generation
(23:08) - The long-term impact of content marketing
(25:13) - The journey from passion to expertise in business
(26:59) - The ripple effect of improving service business models
(28:49) - The challenge of agency profitability and client satisfaction
(33:18) - Exploring performance-driven agency models
(39:58) - Leveraging agencies for SaaS growth
(43:36) - Conclusion

Check out Marcel Petitpas on:
➤ Instagram | LinkedIn | Website | Parakeeto

👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.

Check out SaaS Academy on:
➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify
➤ Follow Matt Verlaque on: Instagram | LinkedIn
➤ Follow Johnny Page on: Instagram | LinkedIn

“Your point of view will evolve and improve the more you socialize it to other people.”
Today, Johnny (@johnnypage13) and Matt (@mattverlaque) share their insights on the importance of content creation for founders. They discuss how initially, they believed branding and market positioning were crucial, but realized that customers care more about their problems being solved. The conversation highlights how personal branding as a founder can significantly impact customer trust and confidence, more so than the organizational brand itself. They emphasize the power of sharing one's unique point of view and experiences to make a difference, encouraging founders to start creating content, no matter how intimidating it might seem initially.

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!

Timestamps:
(0:31) - The realization that changed our business perspective
(1:28) - The future of founders: content creation as a necessity
(4:41) - Inspiring founders and the power of building in public
(8:52) - Overcoming the fear of content creation
(16:31) - The impact of sharing your unique point of view
(27:29) - Actionable steps to start your content creation journey

👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.

📢 Shout out to some of our favorite founder creators:
➤ Dan ____ -
➤ Chris Ronzio - Instagram | LinkedIn | Website
➤ Alex Duda - Instagram | LinkedIn
➤ Kyle Racky - Instagram | LinkedIn
➤ Dev Basu - Instagram | LinkedIn | Powered by Search

Check out SaaS Academy on:
➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify
➤ Follow Matt Verlaque on: Instagram | LinkedIn
➤ Follow Johnny Page on: a href="https://www.instagram.com/johnnypage13/" rel="noopener noreferrer"...

”I didn't want to fail at going off on my own because I was worried about what other people would think.”
Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Kyle Vamvouris, CEO of Vouris, as he shares his journey from a stand-up comedian and gym membership salesperson to becoming a sales consultant for early-stage tech startups, emphasizing the importance of data-driven strategies, repeatable processes, and understanding product-market fit for sales success. They also delve into personal growth, confronting internal dialogues, and finding happiness and freedom beyond professional achievements. Kyle offers valuable insights on building a sales team, the significance of list management, the impact of AI on sales, and the pivotal role of mindset in entrepreneurship.
You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!
Timestamps:
(0:52) - Introduction
(2:20) - Kyle's journey: from stand-up comedy to sales mastery
(5:29) - The art of building repeatable sales processes
(12:33) - Unlocking the power of phone calls in sales
(15:47) - Navigating the challenges of sales and rejection
(23:34) - Embracing the journey: a new perspective on success
(28:00) - The founder's dilemma: effort vs. outcomes
(29:03) - The hard work and resilience needed for success
(31:09) - The power of internal dialogue and self-reflection
(39:00) - Navigating personal challenges and professional growth
(48:28) - The importance of data and trends in sales and marketing
(57:20) - Conclusion
Check out Kyle Vamvouris on:
➤ Instagram | LinkedIn | Vouris | Check out his new book HERE!

👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.

Check out SaaS Academy on:
➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify
➤ Follow Matt Verlaque on: Instagram | LinkedIn
➤ Follow Johnny Page on: a href="https://www.instagram.com/johnnypage13/" rel="noopener noreferrer"...

”Transactionally they're actually more, a higher percentage of younger people volunteering than ever before. They just volunteer less time.”
Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Mark Hopwood, President and Co-founder of VolunteerMatters, as they delve into the journey of a SaaS business dedicated to helping organizations manage their volunteer workforce, the conversation reveals how adopting a mindset for clarity, the positive impact of attending intensives for blind spot elimination, and the strategic shift to targeting larger clients significantly propelled the business forward. With VolunteerMatters experiencing substantial monthly recurring revenue growth and optimizing processes for volunteer onboarding, Mark shares the pivotal role SaaS Academy played in rethinking business strategies from pricing to packaging and beyond. He dives into the specifics of moving up-market, leveraging RFPs for growth, and personal evolution as a founder are also explored, showcasing the transformative journey of building a legacy in the nonprofit sector.
You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!
Timestamps:
(0:38) - Introduction
(1:21) - Unveiling business growth and mindset shifts
(2:35) - A deep dive into business metrics and strategies
(4:09) - Navigating the nonprofit sector
(5:38) - RFPs and sole source contracts
(10:18) - From tech solutions to nonprofit impact
(14:13) - A journey of purpose and volunteering
(18:10) - The future of volunteering: trends, challenges, and opportunities
(21:22) - The power of streamlining volunteer onboarding
(22:39) - Building a legacy through business evolution
(25:23) - Leveraging executive assistants in sales processes
(31:09) - Strategic shifts: moving up market for growth
(34:03) - The transformative journey with SaaS Academy
(38:52) - Conclusion
👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.

Check out SaaS Academy on:
➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify
➤ Follow Matt Verlaque on: Instagram | LinkedIn
➤ Follow Johnny Page on: Instagram | LinkedIn

“It's a lot of how we go faster, but again, it's like counting the costs before you, you go into that channel.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about how and when to hire an agency, and the benefits and pitfalls of doing so. They share personal experiences of working with over 40 agencies in the past decade and how to extract maximum value from a professional partnership. With insights on the agency selection process, tips for managing the relationship, and when to use agency support, this episode is packed with eye-opening truths about outsourced work, tackling common myths and misconceptions along the way.
You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!
Timestamps:
(0:50) - The dilemma of hiring an agency
(2:14) - The reality of working with agencies
(4:14) - The importance of understanding agency's business
(6:26) - The art of interviewing an agency
(8:32) - The ideal scenario for hiring an agency
(11:41) - The strategy of testing a channel with an agency
(15:24) - Three scenarios of when to use agencies
(23:26) - Managing relationships with agencies
(24:05) - The importance of regular communication with agencies
(27:35) - The responsibility of outcomes
(28:47) - Key takeaways on hiring agencies
👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.
Check out SaaS Academy on:
➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify
➤ Follow Matt Verlaque on: Instagram | LinkedIn
➤ Follow Johnny Page on: Instagram | LinkedIn