100 episodes

The leading online music marketing podcast just for musicians!
Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry.

The Savvy Musician Show Leah McHenry

    • Music
    • 5.0, 33 Ratings

The leading online music marketing podcast just for musicians!
Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry.

    Behind-The-Scenes at SMA, Part 2 with Steve Harnett (Chief Operating Officer) - SMS104

    Behind-The-Scenes at SMA, Part 2 with Steve Harnett (Chief Operating Officer) - SMS104

    Continuing our look behind the scenes here at SMA, this week C.J. is joined by our very own Steve Harnett, Leah’s wonderful husband, and our Chief Operating Officer. This is Steve’s first time on the Savvy Musician Show, but he has been with SMA since day one and his experience and insights shared today can not be overstated.
    Jumping form topic to topic with lots of humor in-between, these two great minds offer something for both the beginner and seasoned online musician in this week’s episode, so don’t miss out on getting to learn something new and meeting the one and only, Steve Harnett!
    Key Points From This Episode:
    The Synergist’s four leadership styles Who SMA is for Steve’s bio with SMA Being your brand It’s all about the principles What it means to take ownership of your business Reasons to add an online component to your business Your music is not for everybody Updates with Tom 3.0 and The Inner Circle The psychology of sales through social media Tweetables:
    “A lot of conflicts within bands could be easily resolved if everybody just took on this sort of perspective where you realize that giftings are different, they’re natural, they’re organic, and you should be complementing one another.” - @metalmotivation [0:12:32]
    “Who we (SMA) are for are the musicians who actually want to make a living with their art, which is not thing to be ashamed of, nobody should ever feel bad about that ever.” - Steve Harnett [0:21:19]
    “Operational people tend to be the break pedal. Visionaries tend to be the accelerator.” - Steve Harnett [0:27:40]
    “It’s about a movement, it’s about independence for musicians… and all musicians are going to be personal brands, and that’s perfectly fine, but you have to understand then that you are the brand.” - Steve Harnett [0:30:47]
    “It’s really about the proven principles of marketing because that’s all Leah has ever been doing… and those principles can be breathed through anyone who applies them and knows them.” - @metalmotivation [0:33:47]
    “The online aspect of your business is another leg of your table. You can’t have a table with one leg. You better have two or three legs on that sucker, four if you can.” - Steve Harnett [0:38:53]
    “If you have an audience, you have capital. If you have social influence, you have capital. You have something someone else doesn’t. It is all to your advantage.” - @metalmotivation [0:41:14]
    “Relationship building, culture building, lifestyle building, that’s what creates the sale.” - @metalmotivation [0:51:11]
    Links Mentioned in Today’s Episode:
    The Online Musician 3.0 — https://theonlinemusician.com
    Book a Call With Us — http://www.CallSMA.com
    The Savvy Musician Inner Circle — https://savvymusicianacademy.com/innercircle

    • 59 min
    Behind-The-Scenes at SMA, Part 1 with Amy Roy (Customer Service Director) - SMS103

    Behind-The-Scenes at SMA, Part 1 with Amy Roy (Customer Service Director) - SMS103

    If you haven’t already, you get to meet our very own Customer Service Director, Amy Roy. This is a treat not only personally but also professionally. You name it, she’s seen it and is now giving you priceless insight into a musicians journey through SMA and an online music business.
    From your first phone call to SMA to years down the road, Amy and C.J. discuss what most musicians wish they had known years ago! Get ahead of the curve with this week’s episode of the Savvy Musician Show.
    Key Points From This Episode:
    Introduction to our SMA Customer Service Director Amy Roy Jaded musicians not being a good fit for SMA What is seasonal and what is not Be the engagement you want to see Having a clear goal The pros and cons of the course Progressing before establishing your micro-niche Writing copy thats simple and emotionally effective The demand for your music Getting a taste of victory Tweetables:
    “Success in the online music business is really about principles.” - @metalmotivation [0:05:58]
    “You have to learn how to do things year round. It can still be in seasons, but you can’t just start a course or start building your business but then take six months off because you’re not feeling it.’ - Amy Roy [0:12:20]
    “If you want people connecting with you, engaging with you, you better make sure you’re also in there connecting, and engaging, and encouraging.” - Amy Roy [0:22:13]
    “I am a perfectionist, which means I’m also a procrastinator because if I can’t do something perfect the first time right away, I don’t do it at all.” - Amy Roy [0:30:24]
    “I think another good thing to do when you do come up with something you're just stuck at is at your desk or wherever have a notepad or piece of paper and just write it down. Getting that out of your brain onto paper.’ - Amy Roy [0:33:23]
    ‘What’s going to sell is you communicating with someone emotionally.” - @metalmotivation [0:35:15]
    “Whatever genre you do, I guarantee you someone needs to hear your music right now, and someone needs to hear your thoughts and your heart right now, and it’s your job and your responsibility as a musician to give that to them.” - Amy Roy [0:39:02]
    “Selling that first shirt, and getting your website up, or your Shopify store up, or reaching your first 1,000 fans, these are big victories. What we want for you is to get a taste of that. We want you to taste victory.” - @metalmotivation [0:41:42]
    Links Mentioned in Today’s Episode:
    The Online Musician 3.0 — https://explodeyourfanbase.com
    Book a Call With Us — http://www.CallSMA.com
    The Savvy Musician Inner Circle — https://savvymusicianacademy.com/innercircle

    • 48 min
    7 Reasons Why Musicians Fail in Building an Online Business - SMS102

    7 Reasons Why Musicians Fail in Building an Online Business - SMS102

    C. J. has spent countless hours coaching musicians one-on-one on their marketing and out of it he shares seven reasons why musicians fail in building an online business.
    What might be surprising to discover is that the main reasons for failure or quitting don’t have to do with marketing knowledge or proficiency in technology. It’s more mindset and attitude, and most students just need to get out of their own way!
    Check out this week’s episode to find out not just what these seven things are but how to understand them and more importantly what to do about them!
    Key Points From This Episode:
    The 7 reasons why musicians fail Not following instructions Standing in your own way/self-defeat Getting stuck on technology Not being resolved Not being consistent Not understanding the significance of social media Being afraid of the future Tweetables:
    “By the middle of 2020, it should be clear that everybody needs an online business.” - @metalmotivation [0:02:49]
    “The best way to stay motivated is to know how to solve your most pressing problems.” - @metalmotivation [0:08:28]
    “Just do something every day, just show up every day, because if you stop and you let that go for a few days, not doing anything, it’s so much harder to start up again.” - @metalmotivation [0:17:02]
    “You don’t need to punish yourself. You just need to get right back at it as if you never faltered… Stop turning on yourself. Don’t be your own worst enemy, be your best friend.” - @metalmotivation [0:19:27]
    “Social media is the answer to the music problem created by Napster at the end of the 20th century.” - @metalmotivation [0:21:10]
    “The key to being unafraid of the future is to strengthen yourself—to equip yourself because your best defense in life is to build a stronger you.” - @metalmotivation [0:24:41]
    Links Mentioned in Today’s Episode:
    The Online Musician 3.0 — https://explodeyourfanbase.com
    Book a Call With Us — http://www.CallSMA.com
    The Savvy Musician Inner Circle — https://savvymusicianacademy.com/innercircle

    • 30 min
    Leah Life Update - SMS101

    Leah Life Update - SMS101

    Leah’s been devoted to so many things it’s wonderful to have her back on this week’s podcast and to hear what she’s been up to and her plans for the Summer.
    As we all know, you can work yourself so hard you just burn out. Leah explains how to recognize signs of this happening and how to go about taking a break and staying healthy. Check in with Leah this week to hear more and also her plans for this summer!
    Key Points From This Episode:
    Leah’s quick overview of the last years The origin of Mythologie Candles Preventing a burn out Acute vs. chronic pain It’s okay to take a break Leah’s book suggestions Tweetables:
    “This idea popped in my head about releasing candles to go with the music, because I wanted to create a multisensory experience and I just thought, wouldn't that be cool?” - @LEAHthemusic [0:06:01]
    “When you become obsessed with your fans and your followers and your customers, that's where it becomes lucrative.” - @LEAHthemusic [0:13:23]
    “And let me tell you, burnout, it doesn’t always look the way you think it looks and this is something I’m dealing with constantly.” - @LEAHthemusic [0:14:26]
    “Chronic stress leads to lowering your quality of life and you can’t be in an inspired state when you’re also in a chronic state of stress and burnout.” - @LEAHthemusic [0:23:44]
    Links Mentioned in Today’s Episode:
    The Online Musician 3.0 — https://explodeyourfanbase.com
    Book a Call With Us — http://www.CallSMA.com
    SMA Inner Circle — http://savvymusicianacademy.com/innercircle

    • 33 min
    Interview with Anna Brzozowska - SMS100

    Interview with Anna Brzozowska - SMS100

    This week C.J. interviews another successful SMA student, Anna Brzozowska, an ethereal pop artist originally from Poland but is currently living in Spain. Anna shares her story of how she almost gave up on her music after the expenses of touring, but after finding SMA, she’s back to building a lifetime music career.
    If you’re wondering about your artist identity, how to write your own copy, what is the basis of marketing and building your online business, then this is the episode for you!
    Key Points From This Episode:
    Developing your micro-niche as you go along To be yourself or a character? Why you shouldn’t just get someone else to do it for you Being yourself in your copy The principles of marketing are still the same The expenses of being a live musician Anna’s experience with Savvy The two mental blocks that every musician must get past The significance of having the right mindset and a strong heart  Tweetables:
    “I want to encourage anyone who’s starting out; who doesn’t really know what their micro niche are, to not fixate so much on it, and just move on because your fans are going to help you discover that as you go along.” - @aniabmusic [0:02:53]
    “I think that marketing, to me at least, is just learning how to get in front of the right ears.” - @aniabmusic [0:09:41]
    “You’re the one who’s initiating the relationship through your ads.” - @metalmotivation [0:11:59]
    “I don’'t think anyone else can write your copy for you as well as you can. Even if you think you suck at the beginning, just be yourself.” - @aniabmusic [0:14:28]
    “The best motivation I’ve ever seen happen in anybody’s life is when you understand how to solve your most pressing problems.” - @metalmotivation [0:29:17]
    “The education is important, but without heart; without the right mindset; without overcoming yourself, it doesn’t matter how much information you have.” - @metalmotivation [0:42:45]
    “I will recommend Leah to the death to a musician, but it’s up to them, obviously. If they sign up for a course and watch videos, that’s not going to change much for them. They will need to change.” - @aniabmusic [0:43:50]
    “You’re not going to get anywhere until you conquer your mind.” - @aniabmusic [0:44:11]
    Links Mentioned in Today’s Episode:
    Anna’s Facebook Page — https://www.facebook.com/AniaBmusic/
    Anna’s Website — http://aniabmusic.com/
    The Online Musician 3.0 — https://explodeyourfanbase.com
    The Inner Circle - https://savvymusicianacademy.com/innercircle
    Book a Call With Us — http://www.CallSMA.com

    • 51 min
    An Interview with Ty Richards - SMS099

    An Interview with Ty Richards - SMS099

    If you were to ask someone for $20, who would be more likely to give it to you, a good friend or a complete stranger? Obviously a good friend.
    Have you ever met someone and had so much in common that you immediately became good friends? More than likely.
    If you can understand this, you know the foundation of building an online music business. That’s all it is, getting more and more people to know, like, and trust you, just like that good friend who’s willing to give you that $20. What do you and this good friend have in common? Your music and the culture that surrounds it. How do you find these good friends and build these relationships? Social media. In this episode C.J. discusses this fundamental aspect of the business in greater detail and is so important you do not want to miss out!
    Key Points From This Episode:
    Are you self-defeated? The unstoppable mindset The essential fundamental to successful online marketing How to build your relationships Funnels Why Facebook and Instagram? Studying your audience Getting comfortable with sharing yourself on the internet Tweetables:
    “Getting you in connection with your ideal super fan is the core. It’s the recipe for success in the online music business.” - @metalmotivation [0:02:19]
    “You can’t be successful when you’re self-defeated before you even start… You have to get out of your own way.” - @metalmotivation [0:05:26]
    “If you believe that there are principles the cause the kind of results that you want, and you believe that you have the ability to apply those principles, isn’t that all you need?” - @metalmotivation [0:07:17]
    “Here’s the essential, basic, fundamental truth about online marketing in 2020. Getting more and more people to know you, like you, and trust you as an artist.” - @metalmotivation [0:10:06]
    “Funnel is the process of taking somebody who doesn’t know you to see the first promotion that you ever offer them, bringing them along in a relationship with you until you finally create a sale.” - @metalmotivation [0:29:00]
    Links Mentioned in Today’s Episode:
    The Online Musician 3.0 — https://explodeyourfanbase.com
    Book a Call With Us — http://www.CallSMA.com

    • 1 hr 4 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

CANN86 ,

Informative and Encouraging

Every episode I listen to leaves me feeling encouraged and equipped to pursue all the dreams I have for my career.

Sefrot ,

Excellence and Real Aplicable Information

I have been following The Savvy Musician for a couple of months now and it has really been amazing to find such depth of information for FREE on a podcast. This podcast has helped me understand so many new concepts in marketing, branding, social media, ad performance, vocal training and much more. I am very excited to continue listening and I know that it is worth anyone’s time to check the podcast. Leah and CJ are amazing!

limelightquest ,

Best info for Musicians

This podcast has the most relevant and useful information for musicians of any I’ve seen. I always feel recharged and motivated and Hopeful after listening to an episode.

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