Getting Fans to Buy Your Music - SMS113
This week is a paragon case study of a band who has been at it for awhile, doing pretty well, but looking for what they can do to take it to the next level. Insert C.J. sitting down with Elliot and Dave from the band Welter, all the way from Australia, and we have almost two hours of real discussions and problem solving in the new music industry. From things that have worked great to things that have become problematic for Welter, there’s something here you’ve either dealt with yourself or most likely will encounter and the best advice for how to handle it is in this week’s episode of the Savvy Musician Show. Key Points From This Episode: Introduction to Elliot and Dave from Welter How to evolve with a tagline Growing beyond your micro-niche Being true to yourself with your posts What is the good life? Fans making their own interpretations of your songs Making the music the focal point Being resolved in yourself Promoting the music and the culture around it Writing copy to get the click Always adding value to the fans experience Creating a healthy sense of obligation Being authentic with your social media What are good metrics? 10x everything A new email campaign idea The algorithm rewards daily posting Fan page vs. fan group Nurture sequence and sales pitch balance How to get someones interest Non-clickbait engagement Creating hashtags from your lyrics The Aspirin of music Using the momentum of your audience against them Tweetables: “It's the only way I have as a person of getting the paint out or getting the chisel and the cold hammer and etching your name into the wall of time. The only way I have of doing that is by writing some songs and making some music.” - Elliot: @weltermusic [0:07:51] “I'm not in search of a destiny. I’ve chosen the destination." - @metalmotivation [0:09:37] “It’s about honesty, and we need to be honest about who we are and how we feel about our branding, what we post on Facebook, everything that we write, everything that we do, and everything that's seen as us needs to be honest, it needs to be who we are.” - Dave: @weltermusic [0:16:56] “As soon as you write a song and put it out there, it’s not yours anymore, it’s for the listener and they can take on their own interpretation too.” - Dave: @weltermusic [0:25:47] “To witness, for example, the lion attack the antelope up close, we’re taken aback as humans by the ferocity, the violence of the moment, and that’s resolved. That’s the complete elimination of self-doubt. ‘I am a lion and this is what I do.’ You are musicians, and this is what you do.” - @metalmotivation [0:29:51] “There’s nothing more potent in your promotional arsenal than the music itself. Second to that is going to be what you have to say, your relationship, the story of the band, what you believe, your values, et cetera.” - @metalmotivation [0:32:25] “So all we’re focusing on is writing copy that gets people to press play. That’s all we want to do. What can we say in the shortest, sweetest, most powerful, provocative way that forces them to click play?” - @metalmotivation [0:34:00] “Everybody listens to the same radio station, WIFM, ‘What’s in it for me?’” - @metalmotivation [0:35:36] “Which is a good thing to do, creating in them a healthy sense of obligation, creating in them a good debt, a debt they want to pay, which means buying the shirt, going to the event, attending the livestream, getting on an email list, buying the CD, sharing it, those sorts of things. That comes because you continually deliver on that promise to add value to their life.” - @metalmotivation [0:41:10] “The funnel sits on our fan page and that’s where we’re bringing all the potential people.” - Dave: @weltermusic [01:07:39] “I make my funnel approach very, very simple. I want to do one thing through anything that I say or post or share with my audience. I want to add as much value as I can. So I have to decide
