#24 - The Secret to Establishing Competitive Enablement at the Enterprise Level | Chris Agnoli, Juniper Networks

Adam is joined by Chris Agnoli, Competitive Enablement Lead at Juniper Networks, to talk about what it's like to create a highly successful competitive enablement program — from scratch — at the enterprise level. 

Chris is a true pioneer in the world of Competitive Enablement. Hear Chris and Adam dive into:

• The differences between the old way of doing competitive intelligence and why competitive enablement is the wave of the future.
• Why it took 7+ months for Chris to get his Competitive program up and running.
• The key steps he took to make Juniper's Competitive Enablement program what it is today
• And his essential advice for anyone looking to start a Competitive Enablement program at companies of any size. 

Timestamps:

(02:45) — How Chris carved out an entirely new function at Juniper Networks
(08:32) — Identifying which business units need Competitive Enablement the most
(14:45) — The importance of having a centralized system of record for Compete
(20:17) — Challenges of implementing a new program in a Covid-world
(25:10) — The old way of doing CI versus the new way: Competitive Enablement

Host: Adam McQueen
Producer: Ben Ronald

About Klue:
 
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Host: Adam McQueen
Production: Grayson Ottenbreit

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About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.