The Simple and Smart SEO Show Crystal Waddell

Send me a text!In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy. 1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools.2. Meet the MACH-6 model: An upgrade to a traditional marketing model.Contrasts with the PESO model, emphasizing the importance ...

Send me a text!In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners. Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence. Katl...

Send me a text!Today I'll share insights from my interview with Josh Peacock from SEO for Hire and my personal experiences in the SEO job search.Key Takeaways:1. Job Search ProcessDefine what you want in a role and understand top performers' traits. This helps target positions that align with your strengths.Be honest on your resume and be prepared for practical tests to demonstrate your skills.Continuously learn and adapt. Embrace opportunities to update your skills and stay current with indu...

Send me a text!In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire. I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process looks like!Want to know the expectations of different SEO jobs and how much they make? (ME TOO!)We also talk about how the changes in technology and search may impact availability of SEO roles in the future. SEO Recruitment Tips For Businesses:Map out the...

Send me a text!Breaking news in SEO: The Google Algo leak!Join my FREE three-day SEO challenge for small business owners with websites.Breaking News: Leaked Google DocumentGreat articles from Michael King from iPullRank and Rand FishkinHighlights from the leak: - Google uses a "site authority index," contradicting their stance on DA - Google uses click data (nav boost) for ranking content, despite previous denials - Existence of a "sandbox" for new or sensitive sites&n...

Send me a text!Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO.1. SEO Industry Updates: Chat GPT releasing a search engine? Not yet...Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience").2. Strategies for Adapting to The "New SEO": - Importance of engaging with customers and understanding their needs. - Aligning SEO efforts with technical requirements of modern...