55 min
0028 - Forecasting the Future with Mike & Mitzi Payne The Socality Show
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- Arts
Episode 0028 - In this episode: Digital Marketing Agency founders Mike & Mitzi Payne join the podcast to talk with Scott Bakken about a wide range of themes including:
The Importance of Building your Brand Beyond Social Media
Why They Study Trends and Signals as a Team
The Trends they're seeing in 2024 for digital audiences
The Shift Towards Direct Messaging and Closed Communities
Building and Scaling a Team
Applying Trends to Brand Strategy
What is Email Marketing?
Types of Emails
Setting Up an Email List
Frequency of Sending Emails
Capturing Sign-Ups and Lead Magnets
Measuring Email List Success
Digital Advertising and ROI
Using Facebook Business Manager
Boosting Posts vs. Ad Campaigns
Digital Cross-Pollination and Collaboration
Nurturing Email Subscribers
About Mike & Mitzi Payne:
Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and have won a Webby Award for their work with John Krasinski's "Some Good News”.
Learn more about Arcade Studios at www.arcadearcade.caFind their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104Find Arcade on Instagram: https://www.instagram.com/helloarcade/ Find Mike on Instagram: https://www.instagram.com/mmmiiike/Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:
https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0028 - In this episode: Digital Marketing Agency founders Mike & Mitzi Payne join the podcast to talk with Scott Bakken about a wide range of themes including:
The Importance of Building your Brand Beyond Social Media
Why They Study Trends and Signals as a Team
The Trends they're seeing in 2024 for digital audiences
The Shift Towards Direct Messaging and Closed Communities
Building and Scaling a Team
Applying Trends to Brand Strategy
What is Email Marketing?
Types of Emails
Setting Up an Email List
Frequency of Sending Emails
Capturing Sign-Ups and Lead Magnets
Measuring Email List Success
Digital Advertising and ROI
Using Facebook Business Manager
Boosting Posts vs. Ad Campaigns
Digital Cross-Pollination and Collaboration
Nurturing Email Subscribers
About Mike & Mitzi Payne:
Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and have won a Webby Award for their work with John Krasinski's "Some Good News”.
Learn more about Arcade Studios at www.arcadearcade.caFind their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104Find Arcade on Instagram: https://www.instagram.com/helloarcade/ Find Mike on Instagram: https://www.instagram.com/mmmiiike/Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:
https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
55 min