The Socality Show Socality

Episode 0032  - In this episode: Creative entrepreneur Davey Gravey joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including:

- Discovering Community and Creativity Together
- Davey’s Diverse Clientele and Generalist Approach
- Addressing Reactivity in the Creative Industry
- Learning Systems from Large Companies
- The Importance of Systems in Creativity
- Bridging the Gap Between Dreams, Goals, and Habits
- Practical Implementation of Systems and Templates
- Overcoming Perfectionism and Distraction
- The Importance of Accountability and Community
- Balancing Work and Rest
- Making Work Fun and Enjoyable
- The Value of Community and Relationships
- Favourite Productivity Tools and Recommended Creator Resources
- The Importance of Vision in Work

Want to go deeper?

Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member

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Episode 0031 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Jonathan Zoeteman, and Braden Dam talk about a wide range of themes surrounding trends, including:

- To Niche or Not to Niche?
- Personal Branding vs. Niching Down
- Putting Your Own Spin on a Niche
- Finding Your Why and Staying True to Yourself
- Taking the Pressure off and Enjoying the Process


Want to go deeper?

Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:

https://www.socality.org/become-a-member

Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

Episode 0030  - In this episode: Focal founder and CEO Lachlan Shum join the podcast to talk with Scott Bakken about a wide range of themes including:


The problem Lachlan found in the creative industry with the booking process and connecting clients and creators
The birth and creation of Focal 
Streamlining your process and building packages 
Why your website matters and where it fits in your marketing funnel as a creative 
Building trust and credibility 
The fundamentals that need to be on your websites and social presence 
The biggest and most common mistakes on websites
The advantages of showing your pricing 
Conveying experience and value versus just deliverables 
Creating clarity and credibility on your website and digital presence
Why viewing yourself as a store open for business versus just a portfolio is important on the path to getting established

About Lachlan Shum:

Lachlan Shum is the CEO & Founder of Focal, a website and booking platform with the goal of revolutionizing the photography industry by providing a better all-around experience for photographers and customers alike.

Learn more about Focal at ⁠https://www.bookfocal.com/



Want to go deeper?

Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at: 

⁠https://www.socality.org/become-a-member⁠



Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

Episode 0029 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Scott Bakken, and Braden Dam talk about a wide range of themes surrounding trends, including:


Understanding Trends and their Purpose
Identifying Digital Trends
Using Trends on TikTok
Finding and Saving Trends
Making Trends Your Own
Leveraging Trends to Reach Your Goals
The Benefits and Risks of Going Viral
The Benefits and Risks of Following Trends
Choosing the Right Trend for Your Brand
The Importance of Authenticity in Trend-Focused Content
Being a Trend-Setter and Leading the Way
Balancing Trends with Personal Branding/ Original Content
Using Trends to Direct People Elsewhere
Advice for Participating in Trends

Want to go deeper?

Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:

https://www.socality.org/become-a-member

Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

Episode 0028  - In this episode: Digital Marketing Agency founders Mike & Mitzi Payne join the podcast to talk with Scott Bakken about a wide range of themes including:


The Importance of Building your Brand Beyond Social Media
Why They Study Trends and Signals as a Team
The Trends they're seeing in 2024 for digital audiences
The Shift Towards Direct Messaging and Closed Communities
Building and Scaling a Team
Applying Trends to Brand Strategy
What is Email Marketing?
Types of Emails
Setting Up an Email List
Frequency of Sending Emails
Capturing Sign-Ups and Lead Magnets
Measuring Email List Success
Digital Advertising and ROI
Using Facebook Business Manager
Boosting Posts vs. Ad Campaigns
Digital Cross-Pollination and Collaboration
Nurturing Email Subscribers



About Mike & Mitzi Payne:

Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and have won a Webby Award for their work with John Krasinski's "Some Good News”.

Learn more about Arcade Studios at www.arcadearcade.caFind their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104Find Arcade on Instagram: https://www.instagram.com/helloarcade/ Find Mike on Instagram: https://www.instagram.com/mmmiiike/Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/



Want to go deeper?

Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at: 

https://www.socality.org/become-a-member



Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

Episode 0027  - In this episode: Brand strategists and creative entrepreneurs Joey & Christy Speers join the podcast to talk with Scott Bakken and Tyler Dove about a wide range of themes including:


Overcoming challenges and finding drive
Dealing with saturation in the creative market
The Four Stages of starting something new
Identifying Common strengths in successful creators
Finding the middle ground between the “artist” and the commercial creator
Creating your best offer 
The value of retainers and simplified offers
Becoming known for your offer
Refining and expanding your offers
Creating packages
Selling Value, Not Deliverables
The importance of community and continuous learning

About Joey & Christy Speers:

Joey Speers is aiming to build a world where more people succeed at doing what they love. After building a 6 figure creative agency as a teenager, Joey decided to share the secrets to building a business, so he started Creativ Rise. Today, Joey is a brand strategist, marketing consultant, and communicator.

Christy Speers was a destination wedding photographer for five years before shifting into commercial brand work. She is a co-owner of Creativ Rise and co-founding of non-profit Compassion Causes and believes your business is meant for good.



Want to go deeper?

Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member



Enjoying the show? Leave us a rating and share this episode with a friend or on social media!