The Sound Off Podcast Matt Cundill

We last had Arielle Nissenblatt on episode 307 a few years ago and loved the enthusiasm and energy she brings to the space. So much has changed in two years including many things that pertain to marketing like social media and video usage - so you have an idea where this conversation is headed. This is some all encompassing involvement: Her Ear Buds Collective Newsletter, The Trailer Park Podcast which discusses the good and bad of Podcast Trailers, The Podcast Community Discord Channel, She is the Community Marketing Manager at Descript, and she is also on the Board of Governors of the Podcast Academy.

In this episode, you will hear Arielle tell me how she reacted when she found out that Descript would be purchasing Squadcast, why she is not excited about Threads, what makes a great podcast trailer and why she started a podcast about it, and why the Podcast Academy is important for all podcast creators.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Cupido joins me to talk about the Soundwave Summit.

8:30-9:00 am – StartWell

OPENING REMARKS: Kattie Laur & Sherley Joseph. Meet your MCs for the day!

9:00-10:00 am – StartWell

LET’S TALK PODCASTING: Amanda Cupido. A look at the past, present and future of the industry from the CEO of Lead Podcasting.

10:00-10:30 am – StartWell

BUILDING COMMUNITY AROUND YOUR PODCAST: Sherley Joseph. Learn how to nurture a community within your audience, expand beyond social media and leverage a podcast newsletter.

10:30-11:30 am – StartWell

TUNING INTO DIVERSITY: THE EXPERIENCE OF BLACK CANADIAN PODCASTERS. Chidinma Azubuike. A panel discussion moderated by host of But What Do I Know? podcast, joined by Gavin Stephens & Daniel Grant (hosts of The Uncolonized Podcast)

11:30-12:00 pm – StartWell

PITCHING YOUR PODCAST: Michael Mongiardi. Podcasting on your own can be isolating. A network can help bring your show into a community, get you in front of new audiences, and help you monetize. Learn how to pitch your show from the co-founder of The Sonar Network.

12:00-1:30 pm – Order food on site or venture outside!

LUNCH BREAK

1:30-2:15 pm – StartWell. WHERE IS THE MONEY FOR CANADIAN PODCASTS? Kattie Laur: A panel discussion led by the brains behind the Pod The North newsletter and the podcast, Canardian. She’ll be in conversation with: Katie Jensen (Principal of Vocal Fry Studios) and Jessica Vallentin (Audience Development at Canadaland)

2:15-3:00 pm – StartWell

MONETIZING YOUR VOICE: AMPLIFYING YOUR PODCAST IN BRAND PARTNERSHIPS

Ubah Guled: Hear about marketing and partnerships from an influencer specialist.

3:00-3:30 pm – StartWell SELL YOURSELF: THE BUSINESS OF PODCASTING. Jordana Katz. Learn how to sell yourself to potential advertisers with tips and tricks on creating a media kit, proposal, rate card, and pitch.

3:30-3:45pm – StartWell CLOSING REMARKS: Kattie & Sherley

3:45-4:45 pm – StartWell: NETWORKING! Speakers from throughout the day will be stationed in different breakout rooms for small group conversations, fueled by Great Lakes Brewery. Yes, there will be drinks!

JUNE 6: SOUNDWAVE SHOWCASE

7:00-7:15 pm – Paradise Theatre OPENING REMARKS. Your MC, Erika Casupanan, will kick off the night!

7:15-7:45 pm – Paradise Theatre BLACKLANTIC. Hillary LeBlanc & Clinton Davis

8:00-8:30 pm – Paradise TheatrenSQUIRREL TALK! Selena Vyle & Hillary Yaas

9:00-9:20 pm – Paradise TheatrenQUIZ COCONUT’S QUICKFIRE QUIZ-POD!nJames Cutler

9:20-10:00 pm – Paradise Theatre THE WOMEN OF ILL REPUTE Wendy Mesley & Maureen Holloway

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Bruce’s radio days started in 1986 hosting shows in Australia. He now consults for radio stations and launched a podcast called Game Changers Radio in 2016, featuring interviews with radio personalities from around the world. While the show podfaded in 2020, it is the new series called Melbourne Radio Wars, which documents Kyle and Jackie O’s entry into the Melbourne radio market.

On this episode, you will hear about the differences between Australian and North American radio. The key to Kyle and Jackie O's success is their chemistry from 20 years working together, Kyle's humor, Jackie's ideas, and excellent resourcing/marketing by the station, and how Craig works with younger producers to bring fresh ideas.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us Tuesday on the show is Craig Bruce, a consultant for radio companies in Canada, New Zealand and Australia. We are going to talk about his career but also his podcast is called ‘Game Changers Radio’ which returns with a new series called Melbourne Radio Wars. Please take this moment to follow or subscribe to the show.

About Melbourne Radio Wars:

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?

The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history.

Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.




See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

So this is episode 400. I'm never really sure if as podcasters we are supposed to celebrate these milestones publicly; I have never heard a listener tell anyone that "you need to listen to Episode 100 of" any podcast ever. But I have heard them say, "Did you check out the episode with [insert relevant person here]"?

Tell your friends that Dave Jackson is on the show this week as we head Back to School. Dave is the owner of the School of Podcasting and has countless resources to help you get started with your show. This includes no fewer that 4 podcasts including:

Ask the Podcast Coach, Podcast Rodeo Show, Your Podcast Consultant, Your Podcast Website, and The Future of Podcasting.

In this episode I learned about why you need a "podcasting why" before you start your show, the difference between a YouTube show and a podcast, why you (still) need a website for your podcast and what needs to be on that website. (Spoiler: He recommends Podpage which we use for our network page).

Dave and I also dug into the super trendy question du jour: Do you need to have video for your podcast. It turns out you don't need to stress yourself out over video as much as people let on. Finally, we dabbled in the future of podcasting discussing Podcasting 2.0 which will enable podcasters to do more things, and enhance the experience for the audience.

We do video so yes - you can watch the show here.

A transcript of the show is available here,

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the first questions I ask people when they make a decision to leave their radio job under the guise of retirements is: "Were you pushed or did you jump?" Unlike the Terry Dimonte "retirement" where he was clearly pushed, Ken Connors is leaving his weekend morning job at CJAD 800am on his own terms.

In this episode, you will hear all about Ken's career which started at McGill Radio, continued throughout Ontario, to Ottawa and back to Montreal. Ken spent most of the 90's at CHOM and then he shifted to Standard Broadcasting's CJFM where he remained for 6 years before moving to 940 News, Q92 and then it was back to CJAD where he has been since 2016. A fairly remarkalbe career in North America's most unique radio market. Ken and I spent a little bit of time reminiscing about those days at CHOM, and some of things we learned about the broadcast business. Ken is well liked, a nice guy and was fun to work with on and off the air.

A transcript and video of the show is available here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.