64 episodes

Conversations with our members, partners and associates - recorded on campus in downtown Toronto.

The StartWell Podcast StartWell

    • Business
    • 5.0 • 7 Ratings

Conversations with our members, partners and associates - recorded on campus in downtown Toronto.

    On Challenger Brands - with Rahul Raj

    On Challenger Brands - with Rahul Raj

    For this episode of the StartWell Podcast, 5andVine founder Rahul Raj and Qasim Virjee (CEO, StartWell) engage in a thought-provoking conversation about challenging traditional views of capitalism, emphasizing the importance of caring deeply about how one wins and balancing profit with ethical considerations.



    They discuss the impact of social media on consumer behavior and the need for a more holistic approach to business, prioritizing the needs of people and the planet alongside profits.



    This engaging discussion provides insights to anyone in marketing or running their own companies in competitive markets!

    *Watch the full episode as video in the StartWell Magazine

    • 44 min
    Is Posting On LinkedIn Worth It? With Mark Evans

    Is Posting On LinkedIn Worth It? With Mark Evans

    Mark Evans is a Fractional CMO and advisor to scale startups. He's previously been a news reporter and launched his career as a consultant since 2008. For any online marketer, this episode will definitely be insightful and fun!

    *For the full video version of the interview, check out the StartWell Magazine

    • 1 hr 17 min
    Advertising means aligning creativity with business goals - Jean George

    Advertising means aligning creativity with business goals - Jean George

    For over 15 years Jean has worked on Strategy and Marketing - at agencies (incl BBDO, Cheil, Taxi, VML and most recently at The Hive) and for startups.



    In this episode of the StartWell Podcast we hear Jean's career history (which began in fashion) and perspectives informed by her work driving strategic approaches in advertising - including anecdotes from client work; including a recent project to help the Canadian Olympic Committee connect their mission with young Canadians.



    *View this episode as a video in the StartWell Magazine here.

    • 1 hr 6 min
    Why the brands who stand out win - a conversation with Saul Colt

    Why the brands who stand out win - a conversation with Saul Colt

    In the post-pandemic era, marketing faces challenges such as declining efficacy and escalating costs.



    Brands must take calculated risks and create spectacles to capture attention. Differentiation and establishing an identity are crucial, as is prioritizing customer needs.



    For this episode of the StartWell Podcast, we sat down with Saul Colt of the Idea Integration Company - and discussed the challenges of creating a distinct brand personality in the digital age, navigating tensions between identity and expression.



    You'll hear shared insights on leading a creative agency, including the importance of hiring trustworthy employees and striking a balance between creative and strategic expertise. There are also nuggets of wisdom offered on the challenges of managing client scope and the significance of thorough planning and preparation in content creation.



    *Watch the video recording of this session here.

    • 2 min
    From venture capital to running UberEats and building Canada's premier online car store - Dan Park

    From venture capital to running UberEats and building Canada's premier online car store - Dan Park

    Dan Park has had a colourful career so far - 20 years ago he was at McGill with Qasim, StartWell's founder/CEO, and since then has worked in investment banking and venture capital before taking the helm at Uber to define their UberEats business across Canada.



    Through his experience at Uber, Dan learned a lot about transportation and when he was approached to further develop Canada's first online retailer for used cars, he jumped at the opportunity - and has since grown it into the largest operator in segment.



    This is a fun and insightful conversation for anyone interested in the Canadian business landscape - from startups to scaleups, and comprises the 60th episode of the StartWell Podcast.



    *Explore more via The StartWell Magazine: https://startwell.co/pages/magazine & the full show page for this episode here: https://startwell.co/blogs/business/from-venture-capital-to-running-ubereats-and-building-canadas-premier-online-car-store-dan-park

    • 59 min
    Roy Pereira - Technologist, Startup Founder & Investor

    Roy Pereira - Technologist, Startup Founder & Investor

    Roy Pereira's history in tech started in the 1990s - he saw the first boom-bust cycle and has since founded and exited a few startups.



    For this, the 59th episode of the StartWell (https://startwell.co/) Podcast, Roy shares his experiences and perspectives as a startup founder, tech innovator, investor and Torontonian.



    His current occupation is as a cofounder of https://unified.to/ - a simple way for companies to unify data between multiple SaaS applications.



    *View a full film of this episode in the StartWell Magazine here.

    • 1 hr 4 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Howie80 ,

Great Conversations

Qasim scales the Startwell experience through the podcast. The best part of Coworking is learning from the other members, getting exposed to their markets and expertise is always fun. I learned lots and have stuff to followup.

l8uck ,

Excellent interviews and insights

Gives great insights into Toronto startups, break-through technologies and the people behind them. Really excited to see how this podcast matures.

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