Welcome to The Voice, IABC Ottawa's podcast for marketers, business communicators, and ad professionals.
Join Sherry Aske, social media expert and digital media producer once a month as she interviews some of North America's leading marketing professionals. If you need expert insights and practical tips on strategy, marketing social media, crisis comms, and PR, come along for the adventure!
Episode 142 - Meet us in the Metaverse? What communicators should know about virtual reality
In this year's first episode we sat down with long-time IABC member, Gold Quill judge, and Wavemakers Co-founder Krista Pawley to talk about the Metaverse and how to leverage it. Krista is a communications professional with more than 20 years of experience and a background that has taken her across sectors, industries, and timezones. Grab your headphones, keys, or workout gear and strap in for a discussion about the Wavemakers program, the Metaverse, or as Krista describes it - The next evolution of the internet.
Episode 141 - Podcasting Best Practices
It's a podcast about podcasting! - Join us as we go behind the scenes of podcast creation with former The Voice host and industry expert Sherrilynne Starkie. As a well-seasoned podcaster and social media specialist, Sherrilynne provides valuable insights on podcasting best practices, faux pas, and continuously evolving technologies. In a market full of opportunity, Sherilynne guides us in how to harness the powerful, economical, and easy-to-produce content engine that is podcasting.
Episode 140 - Take your digital marketing career to the next level
Kicking off this season on a high note we take a deep dive into how you can stay competitive in an industry that is growing and forever evolving. Whether you are new to the industry or a seasoned professional you won’t want to miss this alluring conversation with Darian Kovacs, Founder of Jelly Digital Marketing & PR, and Founder of Jelly Academy. As well as Jelly Academy’s Operations Manager, Chris Penner as we discuss some finer details about what hiring managers need to meet employer demands and how simply upskilling or reskilling will take your digital marketing career to the next level.
Episode 139 - Communication and Leadership with Argyle’s Dan Tisch
Argyle, one of Canada’s largest communications firms, added an Ottawa location to its list of offices this year. In this episode, President and CEO Daniel Tisch joins us to talk about the company’s expansion, communicating in a time of decreased public trust, and leadership.
Plus, volunteer of the month Megha Jha joins us for the lightning round and shares her goal for the summer.
Episode 138 - When do hybrid events make sense? (And how to run one)
Hybrid events can offer the best of both worlds by accommodating virtual and in-person needs. But they also create new challenges and opportunities for communications professionals and organizers. In this episode, we talk to Samantha White and Lisa Hewston of Invest Ottawa about their experience running hybrid events at Bayview Yards. Hear their advice on how to know when a hybrid event is the right fit, and how to make sure yours runs smoothly.
Episode 137 - Should I go my own way?
In this episode, we talk to government relations and communications leader Kristina Martin about how and when to make the decision to become your own boss. Kristina shares how she went about launching her new PR firm, Kit PR, and offers advice to anyone thinking about becoming an entrepreneur in the communications industry. Plus, volunteer of the month Pricilia Kabengele explains what she loves about IABC Ottawa’s mentorship program in the lightning round.
Truly well done!
To date, this is the best podcast I've listened to related to business marketing. Informative and applicable content. Excellent audio quality. Look forward to more!