Welcome to The Voice, IABC Ottawa's podcast for marketers, business communicators, and ad professionals.
Join Sherry Aske, social media expert and digital media producer once a month as she interviews some of North America's leading marketing professionals. If you need expert insights and practical tips on strategy, marketing social media, crisis comms, and PR, come along for the adventure!
Episode 139 - Communication and Leadership with Argyle’s Dan Tisch
Argyle, one of Canada’s largest communications firms, added an Ottawa location to its list of offices this year. In this episode, President and CEO Daniel Tisch joins us to talk about the company’s expansion, communicating in a time of decreased public trust, and leadership.
Plus, volunteer of the month Megha Jha joins us for the lightning round and shares her goal for the summer.
Episode 138 - When do hybrid events make sense? (And how to run one)
Hybrid events can offer the best of both worlds by accommodating virtual and in-person needs. But they also create new challenges and opportunities for communications professionals and organizers. In this episode, we talk to Samantha White and Lisa Hewston of Invest Ottawa about their experience running hybrid events at Bayview Yards. Hear their advice on how to know when a hybrid event is the right fit, and how to make sure yours runs smoothly.
Episode 137 - Should I go my own way?
In this episode, we talk to government relations and communications leader Kristina Martin about how and when to make the decision to become your own boss. Kristina shares how she went about launching her new PR firm, Kit PR, and offers advice to anyone thinking about becoming an entrepreneur in the communications industry. Plus, volunteer of the month Pricilia Kabengele explains what she loves about IABC Ottawa’s mentorship program in the lightning round.
Episode 136 - Getting getting your start in communications
Whether you are starting your communications career as a recent graduate or switching into your first communications role as the next step in your career, there are some key skills that can help you along the way.
In this episode, early-career professional Erica Principe and digital marketing professor Karen Kavanagh join us for a joint interview about how to get started in the communications industry. We talk about confidence, balancing technical and soft skills, and what early-career professionals have to offer. Plus, Erica sticks around for a lightning-round segment and shares her tips for managing stress.
Episode 135: Next steps for Inclusive, Diverse, Equitable and Accessible Communications
Did your organization, business or school create a diversity, equity and inclusion committee recently? In Episode 135, host Sherry Aske asks how communicators can keep the conversation going.
Sherry is joined by Pamela Bishop-Byers, a strategic communicator and member of IABC Toronto’s Inclusion, Diversity, Equity and Accessibility (IDEA) Committee. Pamela shares personal experiences of questioning the status quo, what inclusive communication looks like, and what organizations and individual communicators can do to keep raising the bar.
Plus, volunteer of the month Patrick Burke tells us about why he recommends the Edelman Trust Barometer as a go-to communications resource in this episode’s Lightning Round.
Episode 134: Top Social Media Trends for 2022
Hootsuite’s Head of Content Sarah Dawley joins us to talk about the social media trends you need to know to plan your 2022 strategy. Hear how social media is expanding beyond the marketing department and advice for how to get buy-in for your next social strategy. Plus, the Lightning Round is back! Volunteer of the month Dozie Anyaegbuna joins us to share his favourite communications resource.
Truly well done!
To date, this is the best podcast I've listened to related to business marketing. Informative and applicable content. Excellent audio quality. Look forward to more!