TheeDigital’s GrowthCast

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TheeDigital’s GrowthCast Podcast

TheeDigital's GrowthCast covers digital marketing, its production, strategy, and the challenge of growing a business's online presence. A podcast for digital marketers by digital marketers and the team at TheeDigital.com

  1. AUG 21

    SEO Basics: Essential Strategies for Boosting Your Website's Rankings

    In this episode of GrowthCast by TheeDigital, we're explaining the basics of SEO with Lauren Clay, Marketing Director at TheeDigital. Whether you're new to SEO or just need a refresher, this episode will equip you with essential strategies to optimize your website and improve search engine rankings. Lauren breaks down the basics, from understanding the role of crawlers and the importance of quality content, to mastering on-page SEO elements like keyword research, title tags, and meta descriptions. She also touches on the significance of backlinks and the impact of internal linking for better site architecture. Tune in to learn practical tips and tools that will help your business stand out online. Don't miss this opportunity to enhance your SEO knowledge and take your website's performance to the next level! Interested in attending our next free monthly training? Sign up here: https://www.theedigital.com/about/events

    27 min
  2. Founder's Story: Richard Horvath with TheeDigital

    JUL 27

    Founder's Story: Richard Horvath with TheeDigital

    Join us in this video podcast episode as we hear the inspiring journey of Richard Horvath, the president and founder of TheeDigital, one of North Carolina's largest digital marketing agencies. Richard shares his incredible story of immigrating to America from Hungary and building a successful business from the ground up. Discover how Richard's vision and determination led him to create a full-service digital marketing agency that specializes in building online lead generation websites, search engine optimization, and paid advertising across various platforms. Learn about the challenges he faced, the milestones achieved, and the strategies that helped him grow TheeDigital into a thriving company serving clients across the United States. Richard's story is not just about business success; it's a testament to the power of resilience and the pursuit of excellence. Whether you're an entrepreneur, a marketer, or someone looking for inspiration, this episode offers valuable insights and practical advice from a true industry leader. Key Highlights: Richard's journey from Hungary to North Carolina The founding and growth of TheeDigital Strategies for successful digital marketing and lead generation Overcoming challenges and seizing opportunities The importance of a strong team and innovative tools Tune in to hear Richard's story and gain inspiration for your own entrepreneurial journey. Watch the full video on YouTube and listen to the podcast on Spotify. Don't forget to like, subscribe, and share!

    15 min
  3. SEO Myths Busted! Special Guest: Patrick Stox

    JUN 5

    SEO Myths Busted! Special Guest: Patrick Stox

    In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox. They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth of an optimal keyword density, explaining that while keyword usage is important, there is no magical number. The conversation touches on the value of redirects, the influence of click-through rate on rankings, the debate around subdomains vs. subdirectories, the impact of social signals on SEO, and the existence of a sandbox for new websites. The speakers also discuss the role of domain authority as a ranking factor and the potential use of site authority by Google. Overall, they provide valuable insights and dispel common SEO myths. Read the blog and full transcript here: https://www.theedigital.com/blog/debunking-seo-myths-podcast-patrick-stox Video Podcast on YouTube: https://youtu.be/9g3qmfkClfU Chapters 00:00 Introductions 00:27 Backlinks Are No Longer Relevant 02:34 There Is An Optimal Keyword Density 04:11 Redirects Lose Value 08:51 Click Through Rate Is Used In Ranking 13:20 Subdirectories Are Better Than Subdomains 18:24 Duplicate Content Penalty Is Real 21:32 The Sandbox Exists 23:15 Google Analytics Helps You Rank Better 24:30 Linking Out To Other Sites Is Bad 26:37 Social Signals Affect SEO 27:48 Domain Authority Is A Ranking Factor

    32 min

  4. FEB 20

    TikTok Ads For Business Growth

    Summary In this episode, the hosts from TheeDigital and guests from Pennock discuss TikTok ads and how they can be used effectively for brands. They cover topics such as what makes TikTok special compared to other social platforms, the challenges brands face with TikTok ads, and the types of content that work well on TikTok. They also discuss the importance of influencer collaborations, creating ads that engage and entertain the TikTok community, and getting started with TikTok ads. The conversation also touches on TikTok Shop and its integration with platforms like Shopify, as well as the scalability of TikTok ads and the role of SEO within TikTok. Takeaways TikTok offers unique features and a different user experience compared to other social media platforms. Audience targeting on TikTok is crucial, and granular audiences based on hashtags tend to perform better. Continuous learning and adaptation are essential in staying up-to-date with TikTok's evolving landscape. TikTok provides opportunities for businesses to grow and reach new audiences through paid ads. Hosts: Keri Rosemond - VP of Operations, TheeDigital Christopher Lara - SEO Manager, TheeDigital TheeDigital is a full-service web design and digital marketing agency specializing in lead generation, search engine optimization, paid advertising, and WordPress web development. Guests: Nikki Lindgren - Founding Partner, Pennock Natalie Hughes - Marketing Manager, Pennock Pennock is a female-led digital marketing agency assembled of digitally native, data-driven team members. They build sustainable, long-term growth for beauty and lifestyle brands. Chapters: 00:00 - Welcome to the World of TikTok Advertising 01:00 - Meet Our TikTok Marketing Gurus 01:29 - TikTok's Unique Appeal for Brands 02:29 - Challenges with TikTok Ads 05:03 - Types of Content that Work Well 07:05 - Working with Influencers and Creators 09:02 - Creating Ads that Engage and Entertain 10:48 - Getting Started with TikTok Ads 15:44 - TikTok Ads for Service-Oriented Businesses 19:35 - Importance of Influencer Collaborations 22:29 - Creator Connection Services 24:45 - TikTok Shop and E-commerce Integrations 27:02 - Strategies for Scaling Your TikTok Presence 27:56 - The Beginner's Guide to TikTok Marketing 34:02 - SEO Strategies for TikTok Visibility 35:54 - TikTok Scheduling and Best Practices for Maximum Impact 40:16 - Audience Targeting on TikTok 41:06 - Wrapping Up: Key Takeaways and Next Steps Learn more about paid advertising on our blog: https://www.theedigital.com/blog/category/paid-search-marketing

    42 min

  5. FEB 1

    What is Search Generative Experience (SGE)?

    In this episode, Keri Rosemond and Christopher Lara from TheeDigital discuss Google's Search Generative Experience (SGE). They explain that SGE is an experimental search experience that uses generative AI to provide users with quick and clear overviews of search topics. The conversation covers examples of SGE, how website owners can be featured in SGE results, the impact of SGE on organic ranking, and the importance of creating quality content for SGE. They also discuss SEO considerations for SGE, the limitations of SGE, and the potential impact of SGE on website traffic. Want More? SEO in the Age of SGE: Adapt or Get Left Behind (SGE SEO) Generative AI in SEO: Revolutionizing Digital Marketing TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit our award-winning portfolio for inspiration!

    15 min

  6. 2023-12-13

    Website Trends to Expect in 2024

    In this episode of Growth Cast, we'll uncover what's trending in web design and how these trends can impact your online presence in 2024. Guests on this episode: Keri Rosemond - VP of Operations Christopher Lara - SEO Manager Melissa Read - Lead Project Manager Garrett Johnson - Project Manager Want more? Top Web Design Trends to Dominate 2024 Top Digital Marketing Trends for 2024 17 PPC Trends You Can’t Ignore in 2024 TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit our award-winning portfolio for inspiration!

    16 min

  7. 2023-09-06

    Is Your Business Getting the Most Out of its CRM?

    CRM software can effectively address challenges like declining sales, customer attrition, and stagnant growth. By storing and collecting vital customer data, a CRM system amplifies the influx of leads, expediting your marketing team's customer acquisition efforts. Furthermore, it empowers your sales team to expedite deal closures and fortify customer interactions. In tandem, it elevates the caliber of customer service you provide. In this podcast, we cover customer relationship management, using Hubspot as a CRM tool, and some of the benefits and features Hubspot brings to the table. Let us help you get the most out of your CRM tool. Guests on this episode: Jason Tetrick - Marketing Communications Strategist Keri Rosemond - VP of operations Greyson Fesperman - Digital Strategist Christopher Lara - Boston Branch Manager Want more?: Why You Should Use HubSpot As Your Marketing Automation and CRM Tool Which HubSpot Plan is Right For Your Business Is HubSpot Really Free? 6 Hidden HubSpot Features TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at ⁠https://www.theedigital.com/portfolio⁠.

    18 min

  8. 2023-08-18

    Basics of Law Firm Marketing

    At TheeDigital, we prioritize comprehensive law firm marketing strategies that encompass on-page, off-page, and local SEO techniques. Our approach is designed to ensure that your law firm's online presence is not only visible but also authoritative and credible. Through a combination of these three SEO pillars, we aim to maximize your firm's visibility, drive relevant traffic, and ultimately help you attract and retain clients effectively. Guests on this episode: Jason Tetrick - Marketing Communications Strategist Keri Rosemond - VP of operations Elyssa Coultas Travis Godec Want more?: SEO for Lawyers: 11 Tips to Boost Your Law Firm’s Search Rank The Basics of Law Firm Marketing TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.

    12 min
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TheeDigital's GrowthCast covers digital marketing, its production, strategy, and the challenge of growing a business's online presence. A podcast for digital marketers by digital marketers and the team at TheeDigital.com

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