58 episodes

A podcast where top designers, strategists, thought leaders and business people discuss what’s coming next.
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Think Retail Shikatani Lacroix Design

    • Arts
    • 5.0 • 3 Ratings

A podcast where top designers, strategists, thought leaders and business people discuss what’s coming next.
See acast.com/privacy for privacy and opt-out information.

    Social Justice and Brand Building

    Social Justice and Brand Building

    Over the past few years, brands have more often ventured into the realm of social justice and politics, whether it’s Starbucks giving their entire retail network a day off to learn about racial equity, Dick’s Sporting Goods taking automatic guns and ammunition off their shelves, or beauty brands making a pledge to stop Photoshopping models, every day there’s another story about a company taking some sort of stand. 
    Why is this happening, and does it build or harm brand equity? Today I’m chatting with Digital Marketing and Communication Strategist, Sebastian Maynard, about some of the biggest issues driving consumer preference.

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    • 31 min
    Why Authenticity and Inclusivity Must Go Hand-in-Hand

    Why Authenticity and Inclusivity Must Go Hand-in-Hand

    In North America, demographic changes are creating a more diverse customer base. This means that brand strategy and marketing needs to become more inclusive quickly. But some marketers are nervous about making mistakes trying to speak to audiences with different experiences. 
    Today, my guest is Puja Prakash – a graduate student at OCAD, completing her master's in Strategic Foresight. We’re going to talk about why this is so important to take on, and how to put yourself in the best possible position to be authentic and inclusive. 

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    • 25 min
    Business Leaders, Bold Thinkers, and the Brand of the Future

    Business Leaders, Bold Thinkers, and the Brand of the Future

    The future is unfolding in real-time, all the time. But most retail brands are in a state of constant catch-up – just being at par before another innovation appears. This is partly the result of fast-moving times, but it’s also the result of an industry that has been somewhat lackadaisical about innovation.
    To really become a brand of the future, today’s guest sees audacious leadership as essential. Nancy Giordano is a strategic futurist, speaker, consultant, and author of Leadering, a book aimed at challenging leaders to be bolder in shaping the future – not only of their companies but of the world.

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    • 30 min
    The Importance of Innovation and Design Thinking for Brands

    The Importance of Innovation and Design Thinking for Brands

    Innovation and design thinking are new hot topics in board rooms these days, but anyone who has tried to make a company more innovative through strategic design knows that it’s really challenging. Newer companies that are starting off with innovation as a foundational principle have a big advantage over older organizations with legacy systems, ingrained cultural dynamics, and leadership who might understand the benefit but not really know where to begin.
    Today’s guest, Avi Raj, is a design strategist who understands how to connect the dots between design thinking, business, and digital experience. 

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    • 17 min
    Exploring the Possibilities of Augmented and Virtual Reality

    Exploring the Possibilities of Augmented and Virtual Reality

    Virtual and augmented reality are two of the most exciting technological developments of the last 20 years. Already widely used as a training tool in the military, healthcare, professional sports, VR has many potential uses in a consumer-facing industry such as retail. Augmented reality is already sprouting up with fun extras like augmented packaging and practical uses such as wayfinding through a store or checking to see how an item of furniture might look in your living room. 
    As exciting as these technologies are, a lot of us don’t really have a great understanding of the full implications. Today, our guest is Brian Banton, a designer whose work in virtual and augmented reality has been put to good use at Facebook is going to talk us through what’s actually possible and how to plan to get there. 

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    • 27 min
    Discussing SLD's DeepReal Study With Jean-Pierre Lacroix

    Discussing SLD's DeepReal Study With Jean-Pierre Lacroix

    The rising concern about misinformation and fake news is a top concern of people around the world, whether we’re talking about Russian interference with foreign elections or an organic seal on a carton of milk. Skepticism is high and consumers expect it to become even harder to figure out what’s true in the future.
    Today, we’re talking to SLD’s president Jean-Pierre Lacroix about a recent study we conducted on the subject of why brands should be thinking about this and how they can become ambassadors of DeepReal in a DeepFake world. JP, welcome back. It’s always nice to have you.

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    • 26 min

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