Top Agents Playbook is a regular podcast for real estate professionals in Australia, New Zealand, USA & Canada. We focus on what real estate's top agents are doing to win more business and dominate their market.
TAP 190. Are you using this awesome marketing tool? An interview with co-founders Brad and Peter
I'm increasingly surprised at the speed of technology and how new, better and less expensive ideas seem to evolve so quickly.
The very best ideas cater to a particular market niche and solve a problem that niche is having or produce a fresh product with obvious and instant appeal.
Property technology or 'proptech' as it's called is no exception and since first meeting Peter, Brad and Mel from Box Brownie, it's been fascinating to follow their innovative ideas as they bring an ever-expanding range of options to real estate agents so their marketing looks awesome.
If I had to highlight the biggest feature as I see it, it's that Box Brownie offers highly technical services that used to cost hundreds or thousands of dollars for a tiny fraction of old-world prices plus their turnaround is super fast.
Make no mistake, you are instantly judged by your marketing and visual presentation. In a world where getting attention is beyond competitive, there's literally no second chance at a first impression.
Why would you feature an image of an empty room when you can virtually fill it with great-looking furniture, floor coverings and wall art for less than $2?
Why would you feature a room with a view where the light imbalance makes the room or the view looks under or overexposed?
And why would your hero marketing shot be a street image with grey skies when you could have a blue sky or a twilight image showing warmth and color from inside lighting?
Every listing is a listing opportunity and you only get once chance to get it right.
Today, tens of thousands of agents around the world have BoxBrownie.com saved in their browser bookmarks to order their image makeovers together with a bunch of stunning presentation tools that make buyers and sellers sit up and take notice.
If you agree that every listing is a listing opportunity and that you're judged by every marketing image you promote, can I suggest you tune in to this episode and you might just hear about an exciting new feature that will change the way you market your listings.
We've got all that and more coming right up.
TAP 189. Escape to paradise. An interview with Marcus Xavier
This week's episode is a little different. and Joel, I think we need some tropical island paradise music to set the mood.
It's a story of one couple's passion and courage to trade their regular lives for a chance to experience island paradise.
So, let me ask you a question... Have you ever caught yourself daydreaming about escaping to a tropical island in the south pacific? Exploring hidden beaches, discovering mountain trails and diving in an ocean so fresh and unaccustomed to humans that the fish actually swim up to your mask to check you out?
At night you're treated to amazing island meals like lobster paella and exquisite local fruit deserts as you stare at a brilliant canopy of a billion stars in a dark sky untainted by city lights or sirens.
As we suffer though our fourth COVID lockdown here in Ontario, I find myself craving an island escape with daily sun-filled swims and warm, tropical island air. So I thought, why not track down a good mate of mine who stopped thinking about it and made it happen
I'm delighted to introduce you to this week's guest, Marcus Xavier. I first met Marcus and wife Stoney when I was living in Queensland quite a few years ago before I came to Canada.
Marcus and I share a passion for marketing, looking for great opportunities in our respective fields and generally preferring to zig when everyone else is zagging.
Social media has its fair share of critics but without it, I wouldn't have been about to keep in touch with Marcus and Stoney and their adventures. A few years back I started to see posts of Marcus doing things like building vacation villas, creating amazing meals and even building a pizza oven.
I blitzed off a message to Marcus. "Mate, what the heck are you up to?" "Great to hear from you Ray" He came back. "We've bought a retreat-style resort on an Island in Vanuatu. We run gourmet cooking retreats for private guests and are having a ball"
Marcus sent me the link to their resort called Papaya Loco and I was hooked! They run cooking retreats where Marcus gets to share his love of cooking and the skills he inherited from his Mum and Godfather.
I've put the link to Papaya Loco in the show notes.
If you've ever been tempted to explore the wonders and pleasures of island life and you're ready for a pandemic distraction, this might be a great place to start.
We've got all that and more coming up!
TAP 188. Want to get noticed? A Real Estate Super-Broker Shares His Very Best Ideas. An Interview with Jas Takhar
When today's guest reached out to see if we could record an episode together, I did my usual thing and Googled him.
Next thing you know I'm down a very cool rabbit hole of podcasts, Youtube shows and marketing innovation where I could tell it was not only going to be fun, but that my listeners were in for treat and would learn a whole lot about taking a different approach to real estate success.
When it comes to marketing, I love the idea of sharing awesome content and super helpful information to build my list of friends, contacts and clients.
That one simple concept has served me so well over time. In fact, writing and self-publishing my first edition of How To Sell Your Home For More was the very start of my journey to look at real estate marketing differently and start literally giving away my very best ideas. And I guess this show is proof that I'm still doing it.
So when my guest, early on in our call starts talking about how he offers sellers advice on how they can sell their own homes themselves, I started to feel some marketing chills and began to realize this guy is a marketing brother who shares the same ideas and beliefs as me.
I call Jas Takhar a super broker. With a team of more than 60 people doing close to 700 deals a year, a business like this becomes its own solar system that reaches beyond the average brokerage to shape and influence a market and the people that buy and sell with them. Along the way, an exciting team picks up on the energy created and that's where marketing confidence and serious momentum kicks in.
And there's something Jas gets into today that is not just profound but so often overlooked in the cut and thrust pursuit of real estate success.
He says "The more I just relax and be myself and talk about the things I love, the more I attract the people I want to be with and work with and the more I repel the people I don't"
You can tell that Jas genuinely treasures his relationships with his partners, his team and his clients. I have to admit, it's super empowering to just be yourself and do your best while you're doing something you love. Not everyone has the courage or vision to walk to the beat of their own drum. When you see it up close it's inspirational.
So get ready for a little marketing enlightenment and big dose of killer ideas.
All that and more coming right up!
Download Jas' 50 CLIENT TOUCHES PER YEAR https://jastakhar.ca/fifty (https://jastakhar.ca/fifty)
Download Jas' HOW TO CREATE 23 PIECES OF CONTENT DAILY https://jastakhar.ca/content (https://jastakhar.ca/content)
TAP 187. How to take your real estate career to the next level. An Interview with Chadi Bazzi
Here's a short, sharp 'fire up' session with one of real estate's best coaching personalities!
If this is your first time listening, I'm Ray Wood and I partner with real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market.
If you'd like my blueprint of the 7 best prospecting actions of all time, I can give it to you now in the form of an eBook where I not only list the top 7 actions, but take you step-by-step thru each one so you get a plan and a proven blueprint to follow. To get started today go to bestagentsinc.com/blueprint
Like everyone in the real estate success business, I'm always thinking about the very best strategies to lift performance because, as we all know, better results are a direct link to a better lifestyle, more opportunities, and, let's just say it, more fun!
It's a combination of knowing what to do and making sure you have the energy and tools to make it happen.
One of the things I love most about hosting this podcast is that I get the chance to speak with other coaches and trainers and quickly drill down to what's working for their people.
I find the very best real estate coaching personalities are masters at not only sharing their best ideas but giving our listeners the easiest ways to implement for fast results.
My guest today is Chadi Bazzi and he's no exception.
Chadi and I cover a lot of ground in this short interview and you'll discover plenty of gold. I'm sure you'll find some fresh meat as well as some forgotten gems ...and make sure you catch Chadi's very simple strategy towards the end of our call where he shares a brilliantly simple daily success action that I believe is one of the best I've ever heard.
We've got all that and more coming right up.
Get free training at https://takemorelistingsnow.com/ (https://takemorelistingsnow.com/)
Contact Chadi at https://www.chadibazzi.com/ (https://www.chadibazzi.com/)
Facebook https://www.facebook.com/chadibazzi (https://www.facebook.com/chadibazzi)
Get LockedON (real estate's best CRM) at https://lockedon.com/
Get Jigglar (real estate's best online marketing tool) at https://jigglar.com/
TAP 186. How to build a 1000 agent business. An Interview with Ines Hegedus-Garcia
I'm Ray Wood and I partner with real estate agents where we roll out point-of-difference marketing to attract, nurture and convert leads and show you how to become the local influencer in your real estate market.
And speaking of growing your business, there's a long list of ideas agents use to generate leads and win listings. There's a lot of advice flying around and it can get very confusing so I've done the heavy lifting for you and sorted the list to feature the top 7 actions real estate's best agents are using right now
But just a warning, I'm all about using the best methods to attract leads and that means the best use of your time so you won't find any door knocking or cold calling in my 7 essential prospecting actions.
I not only list the top 7 actions, but I also take you step-by-step thru each one so you get a plan and a blueprint to follow. To get started today go to https://www.bestagentsinc.com/blueprint (bestagentsinc.com/blueprint)
My guest today started her professional life as an architect and quickly realized she was leaving a lot on the table so she combined her passions and became a real estate agent. Today she leads and inspires a brokerage based in Miami Florida of more than 1000 agents.
Ines Hegedus-Garcia is a Miami REALTOR and Director of Strategy and Innovation at Avanti Way Realty. She's at the forefront of the prop-tech industry, a former president of the Miami Association of Realtors and a director of the National Association of Realtors.
I'm delighted to welcome Ines to the show. I think you'll pick up on her awesome energy and unwavering passion to help her fellow agents navigate the many changes happening right now while jumping on the best opportunities.
TAP 185. The Best Social Media Platforms For Real Estate Agents
Here are the social media platforms and content to focus on right now.
To work out the most popular topics for this podcast, all I need to do is go back into the control platform and see which episodes have the most downloads.
...and if I need any confirmation, I head into the back end of Jigglar, our online design template platform and look at what the most popular downloads are about.
I'm sure you guessed it... social media.
But then I sometimes wonder if social is popular because it works or because it's free. I think it's definitely, a combination of both.
In this mini-episode I want to share what I've learned about social media in the last year and also give you the heads up on which platforms agents are using the most to get results and what type of content they're posting.
There's a massive shift going on right now and we're all part of it. In fact, I believe real estate is one of the industries that has the most gain from this shift.
This shift is not only about how we're reaching out and connecting with future clients, it's about how they are reaching out and connecting with us.
For example, you're listening to this podcast episode right now by choice. You're not listening to a podcast about Latvian rugmaking or instructions on how to train your Portuguese water dog. You're looking for ideas and inspiration on winning more listings and making more sales.
It's the digital age and suddenly, we have choices to consume the type of content we want to consume. Your future clients are doing the same thing.
Right now they're searching Youtube for information. They are just as likely to click on a video that offers the 7 things they must know before they selling in 'your area' or a video that's all about the top 3 ways to create a buyer's bidding war when selling in 'your area'.
In fact, there is so much demand for highly relevant and niched content people can consume, that it's almost impossible to match it with the supply required.
It was the early two thousands when the global media giants started diversifying because they could see the writing on the wall.
If you owned a bunch of newspapers and magazines in the late nineties, your readership was starting to go elsewhere. The monthly circulation of the larger mastheads was falling like a brick as companies like News Corp, one of the biggest in the world, scrambled to understand and then try to capitalize on the new digital world that caught them napping.
I think the best way to look at the changes between the old newspaper and magazine world from last century and the digital world we know today is to compare Rupert Murdoch's News Corporation to the novelty online start-up that nerdy student Mark Zuckerberg founded in his Harvard dorm room in 2004.
Comparison is relatively straightforward as the stock of both companies is publicly traded.
Founded in 1980, News Corp has a market capitalization of $15 billion while Facebook comes in at close to $900 billion or 60 times that of News Corp.
This begs the question: Is a social media ad likely to be 60 times more effective than a newspaper or magazine ad? I'd say a resounding yes. And with good reason.
Look at the specific media changes around this shift to digital.
Radio has been replaced by iTunes, Spotify and Podcasts
Billboards, Magazines and Newspapers have been replaced by Facebook, Instagram Reddit and Twitter to name a few.
TV has been replaced by Youtube and a whole range of streaming services like Netflix and HBO.
Letters in the mail have been replaced by email and a bunch of messaging services.
Outdoor advertising is pointless because it's way harder to engage a potential client and the last time I looked around at other drivers at the lights, everyone had their noses in their phones.
I didn't start out trying to convince you of the obvious marketing shift, I think you already know that because your one of my listeners
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-great information from the greatest real estate agents in Australia and the World: highly recommended
#112 Top Listing Presentation
Wow!! Just spent the past couple hours listening, making notes and Re-listening to this podcast. What an incredible resource, packed with so many tips, and tools. I’m over the moon excited about putting this to work and enjoying different results. Thanks Ray!!
Wisdom form Ray
Ray is an International coach who delivers a world of Wisdom. Highly recommend listing to his podcast.