Trajectory Kate Volman, Kyle Sexton

The problem with advice is that people love to "should" on your ideas, but they aren't the people you should be listening to.
Kate and Kyle give practical ideas on how to seek out advice from the right people.

There are six different ways you can compel your future clients to pull the trigger on buying from you. The more of these you can use in your marketing, the higher your conversion rate. 
Kate loves that Kyle finally brought a list. It makes him look prepared. 
1. Scarcity:  Bonuses go away or the option to buy disappears.
2. Authority: Like when people walk up to you on stage after a talk, you've demonstrated authority. 
3. Community: The tribe will lead them to buy
4. Anticipation: It's coming! This is great for events and other date-related marketing activities, like launches, previews, and new editions. 
5. Reciprocity: That feeling you get when you feel like you got so much value for free that you want to contribute. Freemium models are using this tactic. 
6. Social Proof: Look at all the brands this expert has worked with! I see people I know at her conference! People are sharing the brand and messages...
Get Trajected! 

Kate and Kyle argue about whether or not marketing automation is working. 
Kyle admits he's been using Kate's email address to sign up for random marketing emails. 

Kate loves her scheduling app and Kyle loves his too. But they are different. Maybe we should battle? 
Scheduling software can make you more accessible to your clients or team. As Kyle always says, "If you're easy to love, you're easy to share." #winning
Kyle thinks you should pay for the free tech tools you love to use. What the... ?!
Find out the easiest shortcuts for scheduling and for video conferencing users, Zoom.us etc. Because if you're easy to love, you're... oh wait we covered that. 
Kate wants to make sure ya'll are using Evernote. The functionality is different than Google Drive. Kyle uses it to replace notes he used to create in MS Word. 
Kyle also NO LONGER uses MS Word for contracts, agreements and sales docs. 
What's the tech that you love? 

Kate's company is hiring. Kyle is thinking about applying. 
There's a difference between hiring and recruiting. Large employers with entry level jobs hire people. But specialized companies use the term recruiting as it related to finding key employees who they call talent. 
When you're looking for talent, you're not hiring. You're recruiting. And this is marketing. 

Do you have a mentor? Several, perhaps? 
While you're looking up, remember that others are looking up at you. Why not bring them up with you?
This episode is all about Mentorshipping: Mentoring your audience in a more personal way. 
So that whole thing about, "Don't look down?" Look down and help them up.