Voice of Influence: Personal Brand and Communication Strategy for Message-Driven Leaders is a podcast featuring interviews with thought leaders and experts who have a highly developed voice of influence. Creative, message-driven leaders will appreciate the support, insight and advice that will help them develop their own voice and compelling communication that makes a difference in the world.
Building Relationships While Maintaining Productivity at Work
Our next series on the podcast is about friendship at work and Rosanne and I thought a perfect way to kick things off would be to talk about our friendship and how it aligns with our working relationship.
In this episode, Rosanne and I share the concerns she had when I first approached her a few years ago about working together, the lessons I had to learn in the beginning when it came to accepting Rosanne’s ideas and input without taking it personally, why ego needs to be removed from the equation, the importance of understanding the pushback from the other person often means they feel their voice isn’t being respected, what fostering friendships at work can look like for both introverts and extroverts, how to know if your team is becoming too isolated if they’re working from home and/or socially distancing themselves from each other, and more.
Is Your Tone Influential?
A few episodes ago, we talked about why it’s important to simplify your expertise so that people who don’t share your knowledge of a subject can care about what you have to say. In last week’s episode, I spoke with marketing consultant, Wes Gay, about practical steps that subject matter experts can take to cut the jargon and speak clearly so people will listen,
In continuing with this theme, I’m now discussing some mistakes experts make that end sabotaging their message by making other people feel dumb.
In this episode, I share how my 13-year-old daughter’s hatred for people who talk down to her because of her age is a perfect lesson in how to talk to your audience, how talking down to your audience is disrespectful to them, why you should use your “normal” voice when talking to your audience, the reasons I sometimes don’t talk in my normal voice, why your tone is just as important as your words, and more.
How to Cut the Jargon and Speak Clearly with Wes Gay
Wes Gay is a writer, entrepreneur, and marketing consultant. He is a StoryBrand Certified Copywriter and Guide, helping businesses clarify their marketing message and strengthen their position in the marketplace.
While this is Wes’ second appearance on the Voice of Influence podcast, he and I originally connected because I was looking for help with my own marketing efforts.
In this episode, Wes and I discuss what the “curse of knowledge” is and why all experts should be aware of it, why every expert needs to have empathy when it comes to their audience if they want their marketing efforts to truly resonate with them, the importance of giving yourself time and space to think, why it’s crucial that you’re empowering your audience rather than talking down to them, why you want to be as specific as possible when it comes to who the audience you’re trying to reach, the value of creating one central idea you want to communicate, his tips for determining what the central idea should be, his take on how Dr. Fauci handled the topic of facemasks in the recent pandemic, why you should have a clear villain in the stories you share with your audience, and more.
Simplifying Your Expertise So People Care
Starting today and continuing over the next few weeks, we’ll be diving deeper into how to communicate more simply so you message doesn’t get lost.
In this episode, Rosanne and I discuss how her son’s passion for fish is a perfect example of the importance of speaking to your potential customers in a way that will resonate with them, why we as experts need to realize that we’ll always care more about the subject matter than our clients and customers, why we need to know our target audience very well before we communicate with them, the value of shifting your marketing mindset from how you can get someone to purchase you offering to wanting to share something that can really help others, the questions you can ask yourself to see if you’re in need of a marketing or communication shift, how my free course can help you get clarity of these types of communication topics, and more.
Break Free from Who You Think You Should Be
After the three previous three episodes about change, I wanted to take some time to think through together what the psychology behind behavioral change means for you individually and how you can process paradigm shifts and helps others process them as well.
In this episode, I share the difference between assimilation and accommodation, the first time I experienced change in a way that rocked me to my core, the song I wrote about the feelings I had during that experience, how to understand what your paradigm is, the power of being able to honestly answer if you could be wrong about the situations requiring you to make paradigm shifts, the sense of feeling lost after going through a paradigm shift and what you need to remind yourself of during that time, the importance of not blocking out the pain that comes with paradigm shifts, and more.
Another Look at the Psychology Behind Changing Your Mind
We’ve talked this month about the fact that change challenges us. As part of this theme, I had a conversation with Dr. Espen Klausen last week about the psychology behind how people change.
In that conversation, Dr. Klausen described some of the differences between assimilation, which he says is bringing new ideas into old schemas, and accommodation, which he says involves significant paradigm shifts.
This week, Roseanne Moore is on the show to help me dive deeper into the concepts of assimilation and accommodation and how they can help us embrace change.
In this episode, we discuss some practical examples of assimilation and accommodation, how to know if you need to make a major paradigm shift or if the situation really calls for smaller changes, why it’s crucial for leaders to focus on personal growth if want those around us to do the same, what leaders can do to promote a healthy growth environment, the importance of taking care of your physical and mental well-being if you want to grow and change, the value of incorporating reflection in the process of changing something, how leaders can know if the resistance to their suggested changes is just a natural resistance to change or if it’s an indication of a deeper issue that needs to be addressed, and more.
Customer ReviewsSee All
Thanks, Andea! Each of your podcasts brings up interesting points. Love it, keep them coming!
Smart and Deep
Andrea goes deeply into what makes your voice matter - not just in the typical way, but in a way that you can aplly to your own message and how you reach your audience. She clearly cares about her audience and making your time with her valuable!