629 episodes

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Webcology WebmasterRadio.FM

    • Business

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

    Sometimes website quality can’t be fixed with technical changes

    Sometimes website quality can’t be fixed with technical changes

    Sometimes website quality can’t be fixed with technical changes
    Maybe it’s not the Core Web Values. Perhaps it’s not links or that nasty pagination problem. You can make it fast and sometimes Google still doesn’t care. Sometimes a website’s quality isn’t found in the presentation. Sometimes it’s what’s being presented.
    “if you want search engines to take your site more seriously, you really, really need to improve the game there."
    So making changes to your site speed, core web vitals, changing your structured data, title tags, etc - is simply not enough. You need to look at your website as a whole and see what you can vastly improve on, including site content, navigation, user experience and much more. It is very rarely just one thing.” John Mueller via Twitter
    https://www.seroundtable.com/google-website-quality-technical-changes-32058.html
    Microsoft Start – Bing’s version of Discover
    https://www.seroundtable.com/microsoft-start-32057.html

    Syndicated Content be Damned. Don’t republish and expect to rank for that content
    https://www.seroundtable.com/google-on-syndicate-or-republish-content-32052.html
    14:03:37
    Google Ads to start showing advertisers more search term data

    •6.5X more data
    •retroactively populated back to February 1, 2021 for applicable search terms.
    •Google is going to remove search term data predating September 1, 2020 sometime in February 2022
    https://www.searchenginejournal.com/google-to-begin-sharing-more-search-term-data-with-advertisers/419065/
    It is historic query data for impression that didn’t result in a click
    https://searchengineland.com/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks-374323


    State of Search Survey from SEJ
    https://www.searchenginejournal.com/state-of-seo-opportunities/418703/
    Get the Lowdown on post-load activity from Project Fraggle Rock
    Lightspeed updateds to version 8.3.0. It runs live on Page Speed Insights and will be added to Chrome90s Dev Tools, Sept 21.
    https://www.searchenginejournal.com/lighthouse-pagespeed-insights-update/418957/

    • 56 min
    Google’s Data’s Gone Dave it’s Gone, the Data’s Gone

    Google’s Data’s Gone Dave it’s Gone, the Data’s Gone

    Google’s Data’s Gone Dave it’s Gone, the Data’s Gone... the data’s gone away
    https://www.seroundtable.com/google-search-console-performance-report-data-gone-32011.html
    (read from page if necessary)

    Twitter $uper Followers
    Twitter is allowing a select group of creators (read, American residents) to charge a $3 premium to exchange $uper $pecial inspirations with their followers. Currently available to American users only, $uper Follower Creators need to be
    •18 years old
    •Have 10K+ active followers
    •Have at least 25 tweets posted the previous month
    •Be active for at least 3 months
    •Have a fully tricked out Twitter profile
    •Have a verified email address, and be double authenticated to offer account security
    https://www.searchenginejournal.com/twitter-super-follows/418378/
    Chrome Beta Continueous Search
    https://www.seroundtable.com/chrome-beta-continuous-search-32023.html
    The beta of a new version of Chrome reportedly displays search results in a scroll across the top of the browser. Glenn Gabe, who is testing the beta version, is noted in SERoundtable with a screenshot of a visit to the Dick’s Sports website. Just above the header containing Dick’s Sporting Goods logo is a Google ad for “The best men’s golf shoes...” at Golf Digest .com
    Google Debugs Using Bing
    John Mueller wrote he often uses Bing to check if an issue he’s working through is a problem at Google, or a problem on the website in question. SEOs very frequently optimize for Google, given that’s where around 4/5 of the traffic comes from. Though search engines crawl and refresh at different rates, over time you can judge a website’s health by the behaviour of both search engines. If a site is tanking on Google but not so much tanking on Bing, the problem is likely a Googley issue. If the site is having problems on both search engines, the issue is likely a site quality or content clarity issue.
    “I often use Bing when debugging. It shows if it's just Google doing something weird, the site doing weird things, or if it changed over time (search engines index at different rates, faster/slower doesn't matter). One of the simplest & fastest checks to do.” John Mueller
    https://www.seroundtable.com/john-mueller-debugs-google-using-bing-32022.html
    Google’s now warning webmasters not to change title tags to the one’s Google replaced them with.
    https://www.seroundtable.com/google-html-title-tags-with-google-titles-32007.html

    • 58 min
    TikTok might have just bought a Virtual Reality company?

    TikTok might have just bought a Virtual Reality company?

    Rumour has it TikTok might have just bought a Virtual Reality company – Robert Scoble FB Tease
    The metaverse is quickly gentrifying from a virtually real place to a very real place. I think people really need to think about this space.
    UK, as part of Brexit to do away with many EU privacy laws, including the laws covering use of cookies. The plan is to create a more flexible data environment with less bureaucracy and very probably less transparency.
    https://www.dailymail.co.uk/news/article-9928843/Britons-rejoice-Government-promises-post-Brexit-end-EUs-GDPR-rules-cookies-pop-up.html Google is not only rewriting title tags, they’re asking you to help them improve!
    https://www.seroundtable.com/google-search-title-complaint-form-31988.html
    Google Title Complaint Forum
    https://support.google.com/webmasters/thread/122879386/your-feedback-on-titles-shown-in-search-results (pre-open - read a few bits of feedback)
    Titlepocolypse
    https://www.searchenginejournal.com/titlepocalypse/417472/
    New Title tag system is dyanamic and responsive, says Google’s Danny Sullivan
    https://www.searchenginejournal.com/googles-page-title-update-is-dynamic-and-reactive-to-changes/417432/
    The Google Link Spam Algorithm finished its scheduled two week rollout two days ago (August 24), two weeks after it was supposed to complete. https://www.seroundtable.com/google-link-spam-update-done-31980.html
    Clicks on Email, social media, and paid ads do not have any effect on your website or landing page’s SEO whatsoever. https://www.seroundtable.com/newsletter-email-clicks-seo-google-31987.html
    Desktop and Mobile pages don’t need to match, they just have to do the same thing. (16 pages vs. 8 pages as example) https://www.seroundtable.com/google-desktop-mobile-match-fulfill-31971.html
    https://www.seroundtable.com/google-search-console-performance-report-stuck-31984.html
    It’s not you, it’s Goog. Google Search Console was sorta stuck for a couple days. If you see weird data for August 23 and 24, it’s not you it’s Google. According to Google Webmaster Support,
    GSC Goes Gaboinki - August 23-24 (Search, Discover)
    An internal problem caused a data loss in Search and Discover performance during this period. Users might see a significant data drop in their performance reports during this period. This does not reflect any drop in clicks or impressions for your site, only missing data in Search Console.
    Listeners should know, we rewrote the title as applied by Google because we thought ours was more descriptive.
    Google Keyword Planner not showing Keywords
    https://www.seroundtable.com/google-keyword-planner-tool-no-data-31978.html
    (you can export the data to Excel or Google Sheets, even if it doesn’t appear on screen)
    Most canonicalise...

    • 58 min
    Core Update Recovery and Google Spam Update still rolling out

    Core Update Recovery and Google Spam Update still rolling out

    Core Update Recovery – How do you know you’re on the right track?
    https://www.seroundtable.com/google-core-update-quality-changes-track-31940.html

    Keep Rollin’ Rollin’ Rollin’ Rollin’ – Google Spam Update still rolling out after three weeks
    https://www.seroundtable.com/google-link-spam-update-still-rolling-out-31948.html

    Google using H1 tag to form title tags
    https://www.seroundtable.com/google-header-tags-vs-title-tag-snippet-change-is-not-related-to-passaging-ranking-31954.html

    Write content to cover all searcher’s needs
    https://www.seroundtable.com/cover-all-your-bases-seo-google-31930.html

    Facebook Content Report
    https://www.searchenginejournal.com/facebooks-first-ever-report-on-most-viewed-content/416808/
    https://transparency.fb.com/data/widely-viewed-content-report/

    The 15 areas of knowledge webmasters must master to be competent SEOs
    https://www.searchenginejournal.com/seo-areas-of-knowledge/273873/

    Wordfence reports a vunerablilty in SEOPress Plugin
    https://www.searchenginejournal.com/seopress-vulnerability/416610/

    Adobe issues 33 security enhancements to fix cracks in Magento2
    https://www.searchenginejournal.com/magento-vulnerabilities/416590/
    Commercial Magento Versions that are Affected:
    •2.4.2 and earlier versions
    •2.4.2-p1 and earlier versions
    •2.3.7 and earlier versions
    Open Source Magento Versions that are Affected:
    •2.4.2-p1 and earlier versions
    •2.3.7 and earlier versions

    • 59 min
    Google’s new Work at Work or Lose at Home Pay Scale

    Google’s new Work at Work or Lose at Home Pay Scale

    Maximize Discover results with the Max Image Preview tag.https://www.searchenginejournal.com/increase-google-traffic-with-max-image-preview-tag/416123/

    Explaining Google’s new Work at Work or Lose at Home Pay Scale Plans
    https://finance.yahoo.com/news/pay-cut-google-employees-home-100348715.html

    In which Google gives three options on audit plans for Core Web Vitals. (First they say it’s a thing and they say it’s not such a thing and then they say it’s much more than that and then they say... . I think it’s more than that)
    https://www.searchenginejournal.com/google-recommends-this-core-web-vitals-audit-workflow/416132/#close

    Wix beats WordPress in CWV competition
    https://www.searchenginejournal.com/wordpress-vs-wix-core-web-vitals/416029/

    Kris Jones with Six Ways to Optimize User Review Pages for Google
    https://www.searchenginejournal.com/product-review-page-seo/414409/

    Roger Montti covers Cumulative Layout Shift
    https://www.searchenginejournal.com/core-web-vitals/cumulative-layout-shift/

    Google continues to move sites into Mobile First Indexing. (Not a big deal but sort of surprising. Thought they finished this in the spring after pushing back from last autumn)
    https://www.seroundtable.com/google-mobile-first-indexing-not-done-31904.html

    Google and Authorship, a strange relationship
    https://www.seroundtable.com/google-spam-author-url-31913.html
    https://www.seroundtable.com/google-author-article-31889.html

    Yahoo Sign Begowned from Sunnyvale
    https://www.seroundtable.com/photos/yahoo-sign-taken-down-from-headquarters-31882.html

    Martin Splitt reminds SEOs that Alt Text is important for SEO.
    https://www.seroundtable.com/google-alt-text-important-seo-31872.html

    Google Enforcing Business Address on some GMB listings as means of spam protection
    https://www.seroundtable.com/google-my-business-physical-addresses-31891.htm

    Google Drops Safe Browsing as a ranking signal
    https://searchengineland.com/google-drops-safe-browsing-as-a-page-experience-ranking-signal-350995

    Structured Data test tool gone -> Landing page directs users to Google Rich Results tool or to Schema.org tool.
    https://searchengineland.com/googles-legacy-structured-data-testing-tool-now-is-gone-351128

    • 57 min
    Google Says If You Remove A Part Of Your Site, The Site Will Rank Differently

    Google Says If You Remove A Part Of Your Site, The Site Will Rank Differently

    Google: If You Remove A Part Of Your Site, The Site Will Rank Differently
    https://www.seroundtable.com/remove-part-of-site-google-seo-31854.html
    User Queries Help Google Determine What To Show In Knowledge Panels
    https://www.seroundtable.com/queries-google-knowledge-panels-31869.html
    Make Every feature Binary: A 135B parameter sparse neural network for massively improved search relevance
    https://www.microsoft.com/en-us/research/blog/make-every-feature-binary-a-135b-parameter-sparse-neural-network-for-massively-improved-search-relevance/
    Data: Most Popular Google Search Features Are People Also Ask & Local Pack
    https://www.seroundtable.com/popular-google-search-features-31867.html
    Google: You May Get Some Ranking Benefit If Someone Steals Your Original Images
    https://www.seroundtable.com/google-stolen-images-benefit-31846.html

    • 56 min

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