What Digital Audiences Want in 2025 (E15)

This week, we welcome our first guest speaker, Alyssa Yuhas, Arcade’s Creative Director and resident Futurist. With a background working with online creators to Nike and the United Nations (Canada), Alyssa brings the experience and mindset for compelling results. Together, we break down the 2025 Trend Report and discuss 5 trends, revealing what digital audiences REALLY want this year. From authenticity to shared moments, here’s how creators and brands can meet the evolving demands. 

More from us:

• Mitzi Payne @mmmitzi 
• Mike Payne @mmmiiike

Timestamps: 

• 02:05 – What exactly is a futurist? 
• 05:40 – Scan club & Signals: Current, surprising and specific trends.
• 15:08 – Breaking down the 2025 Trend Report.
• 19:25 – Trend 1: People want to be seen.
• 24:15 – Trend 2: People crave realness. How do we keep it real?
• 29:07 – Trend 3: People want shared moments.
• 36:40 – Trend 4: People want to (parallel) play — being alone, together.
• 46:10 – Trend 5: People want ease. Making life more manageable.

Show notes:

• The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025 
• The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.