A lot has been written about the importance of the relationship between strategist and creative, but I think there is something really special about the relationship between strategy and design. My exposure to some stellar designers has allowed me to appreciate just how much they have in common with strategists.
The best are hugely thoughtful, massively curious and whip smart at making connections between seemingly incongruent things. This description could be no less true of Barry Quinn, founder and Chief Creative at Quake. So take a listen to this episode to find out how strategy can get the most out of their design partners.