Why Never Having a Plan B is the Key to Business Success with Matt Higgins

In this episode of Get Mic'd, we talk about the importance of ditching Plan B with serial entrepreneur and investor, Matt Higgins. Matt shares insights from his new book, "Burn the Boats," which serves as an actionable playbook for taking risks and achieving massive success in personal branding and business.

Matt's journey from being the youngest mayoral press secretary in New York City during 9/11 to becoming a co-founder and CEO of RSE Ventures, an executive fellow at Harvard Business School, and a guest shark on Shark Tank is a testament to his commitment to eliminating optionality and fully committing to his goals.

Discover how Matt's Burn the Boats philosophy can be applied to branding and marketing, and learn why being fully committed to your Plan A is crucial for success. Matt's personal story and insights will leave you motivated to take risks and build your personal brand with unwavering determination.

Episode Highlights:

00:00 Intro

02:45 The Beginnings of

10:28 Living Through 9/11: Crisis Communication

16:59 A New Chapter: Shifting into the Corporate World

19:17 Why You Need a Personal Brand

22:19 Burn The Boats For Victory

27:00 The Gut Sandwich

31:27 Lessons in Burn The Boats About Building Notable Brands

34:32 The Motivated Founder

40:41 Finding the Right Partner

44:56 Matt’s MicDrop Moments