Why Your Media Buying Strategy Is Killing Your Brand
Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.
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- Henry Innis: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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Information
- Show
- Channel
- FrequencyUpdated Daily
- PublishedMay 24, 2024 at 12:00 p.m. UTC
- Length11 min
- Episode2K
- RatingClean