Woman Up with The Sister Brand Stories and Strategies

Skydiving. Investing in crypto. Airport sushi.  Everyone’s RISK threshold is different.  But sometimes the biggest risk is not taking a risk at all…
Danielle Redner thrives on that four letter word. When the $400 million company she co-founded stopped filling her soul, she dove headfirst into what DID.
Redner is the founder of Taylor Danielle - a women’s online boutique that’s committed to showcasing apparel by CANADIAN designers. This business is a family affair -  and that just might be the missing link for Redner.
In today’s episode, we hope you’ll learn to embrace change, boost your confidence, find new opportunities, ditch mom guilt, and discover more about yourself than the paved path could ever offer.

Guest: Danielle, Redner, Taylor-Danielle
Website https://taylor-danielle.com/
Instagram: http://Instagram.com/taylordanielleboutique
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Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that - not the least of which is, there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.
Micro influencers also tend to bring not only a targeted audience, but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher conversion rate. They’re often more willing to work with new or smaller brands and best of all they provide access to niche communities.
But how do you know the right micro influencer to choose? How do you know they’re “On Target?” And what kinds of fees are the going rate?
In this episode Laura and Lana break down the opportunities with influencers, right down to the MICRO details.
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Maria Michelle’lee is a Diversity in Beauty Expert. She’s taking her 15 years’ experience as a former educator in the beauty industry and she’s using that to create change for the greater good in society and break some barriers along the way. 
She works with brands to not only expand their reach through marketing but on how to make change at the core in the form of tough conversations that need to happen. She helps brands become truly diverse. But don’t call her a “Check Box” and no she’s not your “Cheat Sheet.”
 
Guest: Maria Michelle’lee
Website https://www.mariamichellelee.ca/ 
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Like Princess Diana before her, Meghan Markle entered the Royal Family as an outsider and cracked open its polished exterior, revealing the fermenting rot within. Stuffy traditionalists love when the royals stay silent and symbolic but to many, that rot is the only part of the family worth paying attention to. The Crown documentary on Netflix showed us that.

Now Prince Harry and his wife Meghan are trying to shine an exposing light on the Royal Family. For some it’s important they do. But for others, this has all become too much. Harry and Meghan now seem to be trying to make millions of dollars from the very media they’ve been attacking. Their Netflix special reportedly paid them $100M USD.
So is it juicy stuff? Or is enough – ENOUGH?
Let’s dig into that.


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** TRIGGER WARNING**
This episode discusses difficult subject matter including suicide, mental health, attempting suicide, depression, and more. If you or someone you know is having suicidal thoughts or a difficult time, please connect with the resources listed below.

Suicide. It hasn’t shaped her life, but it’s left its mark.
Sonja Deklerk lost her dad to suicide. She was a first responder to a stranger when they took their own life. And Sonja has survived her own attempt.
She knows darkness and she knows pain.
The words are hard to express but maybe happiness, and the quest for it, is not all it’s cracked up to be. Maybe we’re making a mistake in only reaching for happiness, lightness, good days, and good moods. In this world there’s an ocean of emotions and maybe there are beautiful things in the darker waters.
Pain has the ability to transform. Pain has the ability to spark empowerment. Pain has the ability to be beautiful.
Guest: Sonja Deklerk
Website: www.sonjadeklerk.com
Instagram: @morethangold_bysonja
Government of Canada Resources:
If you or someone you know is thinking about suicide, call Talk Suicide Canada at 1-833-456-4566. Support is available 24 hours a day, 7 days a week
For mental health support, you can talk to a mental health professional one on one. Call 1-866-585-0445 or text WELLNESS to 741741
https://www.canada.ca/en/public-health/services/mental-health-services/mental-health-get-help.html
Alberta Health Services Resources:
Emergency: 911
Mental Health Helpline: 1-877-303-2642
Crisis Text Line: Text CONNECT to 741741
https://www.albertahealthservices.ca/amh/page16759.aspx
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Entrepreneurship is freaking HARD. No one wants to glorify hustle culture, but let’s face it - a business startup is one of the hardest, most demanding jobs out there. It takes a whole lot of grit, and sometimes you’ve got to wait a LONG time for the glory! 

For real-life sisters Dez and Lindsay Melenka, it was a giant leap of faith to launch their business. The Creative Hive was a big, blank space just begging for creativity. It quickly grew as an event location but then COVID changed the business plan.
In this episode, the sister duos dive into working with family, and navigating the curve balls that come with running your own business.
Guests: Dez and Lindsay Melenka
info@thecreativehive.ca
https://thecreativehive.ca/ 
https://wearthecareproject.com/
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