Woman Up with The Sister Brand Stories and Strategies

It’s fair to assume most of us are skeptical of customer service today. Service providers seem to say the right things to get the sale, then they ghost you.We want to feel important as customers. We want someone to understand our wants, our needs and then be honest in helping us make our decisions. Do that and we’ll gladly become customers… REPEAT customers.But that doesn’t seem to be the focus of service providers.True - we also need to bear some of the responsibility. Some of us don’t want ...

When your heart says one thing, but your head says another… How do you choose? Do you use logic to make sound and rational decisions for the best outcome? Or, do you lean on emotion to feel your way through the situation? The sisters reveal stories of their own personal and business tugs-of-war, and what ultimately won… In this episode, if you’re thinking of important life changes, you’re being influenced by both emotion and logic right now. Should you think it through? Or feel it t...

You don’t need a BUSINESS to have a BRAND.Knowing who you are and what you stand for (and don’t) is all part of your personal brand. Just think of who you admire - chances are you’re aligned with their BRAND.No, that doesn’t mean you don’t need a logo… LOL (although there are exceptions - listen to find out!)Think of your brand as living with intention as your authentic self. Your personal brand is also the backbone of small business branding - different but relative. Building and...

If your plan was to lose some weight… would you eat a donut a day? New Brunswick Moms Josee and Alicia lived on a Tim Hortons diet for 28 days… and lost a substantial amount of weight. No meal plans, no cheat meals, no calorie counting, and no broccoli. This was part of a mindset shift for both. Josee had become frustrated at existing weight loss programs pushing a scarcity mindset telling women they had to invest $$$ in someone else’s meal plan and groceries that would only rot in the f...

Skydiving. Investing in crypto. Airport sushi. Everyone’s RISK threshold is different. But sometimes the biggest risk is not taking a risk at all…Danielle Redner thrives on that four letter word. When the $400 million company she co-founded stopped filling her soul, she dove headfirst into what DID. Redner is the founder of Taylor Danielle - a women’s online boutique that’s committed to showcasing apparel by CANADIAN designers. This business is a family affair - and that jus...

Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that - not the least of which is, there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.Micro influencers also tend to bring not only a targeted audience, but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher conversi...