Women in Fitness Business is Tiffy Thompson’s deep dive into the industry from the female perspective. In each show, she talks with fitness entrepreneurs, coaches and executives about why they got into the industry and what’s keeping them there. Tiffy asks about the unique challenges for women in fitness, the balancing act of career and family, and the varying strategies for success in a tough field. She presents big wins, lessons from failure and real conversations with real women who are improving the health of their clients around the world. It’s a spotlight on the great work of the women who know working out.
How to Run a Profitable Yoga Studio (Without Losing Your Soul)
Shannon Brasovan is a yoga business consultant at Two-Brain Business, a yoga teacher, the former chief yoga officer at Myriad Yoga and former co-owner of Naptown Fitness.
In this episode, we talk about why many yoga studio owners are oddly reluctant to be profitable, and we cover the one thing they can do today to bring in—and retain—more quality clients.
We also get into why "having it all" is not humanly possible and how to run a business with your spouse without ruining your marriage. Finally, Shannon tells the story of how yoga saved her life.
Booking link: Shannon Brasovan
3:07 - Yoga and making money
5:07 - Valuing yourself
8:03 - How yoga saved Shannon's life
14:00 - Boundaries
16:45 - Dialing in operations
20:10 - Private instruction perks
23:04 - Running a business with your spouse
28:00 - Entrepreneurial superpower
Brianna Battles: Training During and After Pregnancy
Brianna Battles is the founder of Pregnancy and Postpartum Athleticism and the CEO of Everyday Battles LLC. She’s also the host of the Practice Brave podcast, a strength and conditioning coach, an athlete and a mother of two.
In today’s episode of Women In Fitness Business, Brianna talks about the identity shift and physiological changes of motherhood and pregnancy, the stigma and preconceived beliefs about coaching or training pregnant/postpartum athletes, and what drew her to change these beliefs.
She also discusses creating her own online certification program for pregnancy and postpartum coaching, building her business, personal branding, and her future goals for her brand and company.
For more information about Brianna’s brand and mission, visit https://www.briannabattles.com/.
01:13 - Identity changes of motherhood
04:43 - What drew Brianna to create this business
09:16 - Biggest mistakes made by coaches of pregnant/postpartum women
18:01 - Does motherhood make you a better athlete?
20:05 - Inspiration behind Brianna’s business model
27:12 - Details of Brianna’s coaching certification course
31:23 - Practice Brave podcast
37:41 - The future of Pregnancy and Postpartum Athleticism and Brianna Battles
Girl Powered: Online Cycling Coaching with Elspeth Storrar
When her gym was shut down by government pandemic restrictions, Elspeth Storrar pivoted. She’s now the CEO of Girls Get Strong Cycling, delivering online cycle coaching to women across the globe. She also runs women-only cycling camps in Mallorca, Spain.
We talk about her shift from gym ownership to online coaching, the myriad benefits of cycling for women, and what she’s learned about running specialty camps.
1:09 - The "hit-by-a-car test"
1:51 - The pandemic pivot
3:29 - Typical clientele
4:33 - Online cycle coaching
6:15 - The business model
8:32 - The cycling camp
11:26 - Benefits of cycling
16:46 - Focus
17:33 - Connecting and listening to your audience
21:06 - Growing the team
Less Shame, More Gain: Redefining Fitness for Women With Stacy Kim
Stacy Kim is the owner of Kuma Fit women’s kickboxing studio in maine. She’s also a passionate advocate for inclusion of all women in the fitness space and the creator of Feel Strong Movement, a directory that lists gyms and trainers who are committed to making the gym experience less intimidating and more comfortable for women.
In this episode we talk about shame - and the role it has traditionally played as a motivating tool for women in fitness. We talk about what’s keeping women out of the gym in a post-covid era. We also get into how shifting the conversation away from weight-loss and toward feeling better can be a positive force in your coaching practice.
1:18 - Why shame has been used to motivate, pitfalls of shaming
7:52 - Stacy's move toward women's fitness
10:28 - Retooling the onboarding process
12:40 - Focused ads for women
13:48 - Post-pandemic aversion to gyms
17:02 - Steering the focus from weight-loss to intrinsic benefits
19:34 - Feel Strong movement
21:43 - What 'positive-based' coaching looks like in a class setting
25:47 - How to attract more women to your gym, and keep them there
32:24 - Stacy's career path
Perimenopause, Menopause and Coaching Women Over 40: Tracy Minnoch-Nuku
Perimenopause represents a significant chunk of a woman's life; yet it's rarely discussed, and women are often at a loss when it comes to managing symptoms.
Tracy Minnoch-Nuku wants to change all that.
Minnoch-Nuku (B.Ph.Ed - Otago, NZ and MBA, Vic, Melb.) is an educated and experienced advocate for women's health and fitness. She’s the author of My Menopause Memoir and the creator and host of the acclaimed podcast, Sexy Ageing. Through her platform, she's begun a frank and open conversation to help women navigate this change—and thrive.
In this episode, we get into her own experience with perimenopause, what fitness pros need to keep in mind when working with 40+ women, and how to shift your mindset to see the benefits that come with age.
My Menopause Memoir
Burnout, Impostor Syndrome & Finding Balance With Bonnie Skinner
I'm this episode, I talk with registered psychotherapist Bonnie J. Skinner about how our own mental well-being is affected by the different challenges that fitness entrepreneurship brings.
We delve into imposter syndrome, managing the transition from work to home, and the big one for many women in fitness business—burnout.
Bonnie is a Registered Psychotherapist with a background in Neuroscience, and over a decade of experience in helping individuals strengthen their mental fitness skills. As a CEO, executive coach, a wife and Mom, Bonnie knows first hand the unique challenges business owners and executives face on their journey to success. In addition to her clinical practice Bonnie runs Level Up Mental Fitness Coaching for clients in high performance roles, helping them gain confidence, consistency and focus.
1:00 - Impostor Syndrome
2:19 - Shift to home + transitions
7:44 - Partner support
13:09 - Social pressure
16:30 - Dealing with sexism in coaching
18:56 - Capacity building and burnout
23:41 - Positive entrepreneurship and CEO mindset