Work Less, Earn More

Gillian Perkins
  • 5.0 (21)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Work Less, Earn More

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

  1. Ep 282: BABY #6 - How I'm Prepping My Biz to Run Without Me While I'm on Maternity Leave

    17 HRS AGO

    Ep 282: BABY #6 - How I'm Prepping My Biz to Run Without Me While I'm on Maternity Leave

    As I get ready for the arrival of baby number six, I’ve been deep in preparation mode, not just at home but inside my business too. In this episode, I’m sharing exactly how I’m setting my business up to run smoothly while I step away for maternity leave. I walk you through the behind-the-scenes projects I’ve been prioritizing, like creating content in advance, planning upcoming launches, and onboarding new team members. I also share how I’m using tools like AI to delegate key responsibilities such as marketing, promotion, and managing partnerships. One strategy that has been especially helpful during this season is the 12-week year system, which has allowed me to get more done in less time and stay focused on what really matters. If you’re planning a break from your business or just want to streamline your operations, this episode will give you a practical look at how I’m preparing my company to thrive without me. Listen to the full episode to hear: How I'm preparing my business for maternity leaveThe specific projects I'm focusing on to keep things running smoothlyWays I'm using AI to delegate and automate key tasksHow the 12-week year system is helping me get more done in less time Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business: Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan  Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    38 min
  2. Ep 281: The Only Copywriting Framework You'll Ever Need (+ How to Use AI to Write BETTER Sales Copy Than Ever Before) (with Jason Benfer)

    JUN 10

    Ep 281: The Only Copywriting Framework You'll Ever Need (+ How to Use AI to Write BETTER Sales Copy Than Ever Before) (with Jason Benfer)

    See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.) In this episode, I’m joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI. We dive into why so many entrepreneurs struggle to apply what they’ve learned from marketing or self-improvement books and how AI can help bridge the gap between knowledge and execution. Jason shares the copywriting framework he swears by, along with real examples and stories from people who have used it to transform their messaging. We also talk about Sherpa, the AI-powered tool Jason created to analyze and rewrite sales pages for better conversions. If you’ve ever felt stuck trying to write copy or wished you could partner with AI to make it easier, this episode will help you understand the foundations of good messaging and how to make it work for your business. Listen to the full episode to hear: The copywriting framework Jason uses to craft high-converting messagesWhy AI can help you write better sales copy fasterCommon mistakes entrepreneurs make with their messagingHow to use tools like Sherpa to improve your sales pagesFREE Resources to Grow Your Online Business: See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    1h 11m
  3. Ep 280: 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom)

    JUN 3

    Ep 280: 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom)

    You can get started for free with Melio Go, or upgrade to one of their paid plans if you want even more advanced features: https://go.melio.com/gillian2025 If you’re a stay-at-home mom dreaming about starting your own business, I recorded this episode just for you. I’m sharing the story of how I started one of my very first online businesses, a digital product business that gave me the flexibility to earn income while staying home with my kids. In this episode, I walk you through five practical steps that will help you get your first business off the ground, even if you don’t have a big budget, technical skills, or a ton of free time. These are the exact steps I followed, and they’re designed to help you take action with confidence. I also talk about some of the challenges I faced, how I validated my idea before fully committing, and why creating simple systems early on made such a big difference in the long run. Whether you're just starting to think about business ideas or you're ready to make your first sale, I hope this episode gives you the encouragement and direction you need to take that next step. Listen to the full episode to hear:• Choosing a profitable business idea that fits your lifestyle• Validating your idea before investing too much time or money• Creating your first simple offer that actually sells• Making your first sales even when you're nervous or unsure• Building time-saving systems so your business can grow with you Links & Resources:Start using Melio: https://go.melio.com/gillian2025 Small Business 101: https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan: http://gillianperkins.com/free-profit-plan Work With Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindStart your business with Startup Society: https://startupsociety.comWebsite: https://gillianperkins.comInstagram: @GillianZPerkins

    31 min
  4. Ep 279: The Power of YouTube Traffic (w/ Kwadwo Sampany-Kessie)

    MAY 27

    Ep 279: The Power of YouTube Traffic (w/ Kwadwo Sampany-Kessie)

    In today's episode, I’m continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We’re diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I’ve optimized conversion rates and structured my email sequences to be both effective and ethical. I’m sharing the behind-the-scenes of how I’ve built a funnel that continues to work for me day after day, without constant maintenance or hustle and how you can do the same. Whether you’re just starting to build your funnel or looking to fine-tune what you’ve already got, I think you’ll find this episode both practical and encouraging. I also talk about my personal journey with YouTube and how sticking to a minimal content schedule has actually helped drive significant traffic and growth for my business. If you're curious about building a more sustainable business that still gets results, this one’s for you. Listen to the full episode to hear: How I use YouTube to drive consistent traffic to my evergreen sales funnelThe key elements of an ethical and effective email sequenceWhy a minimal content schedule can still produce major resultsPractical tips for building a sustainable, automated sales funnel without burnoutWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business: CFT YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    36 min
  5. Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins

    MAY 20

    Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins

    In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business. Listen to the full episode to hear: How Jacques grew his online course Piano in 21 Days to over $4 million in salesThe YouTube strategy he used to drive consistent traffic and leadsWhy sales funnels were the turning point in his business growthHow an evergreen webinar and smart discounting boosted his conversions and revenue FREE Resources to Grow Your Online Business: Learn more about Jacques: https://pianoin21days.com/The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    32 min
  6. Ep 277: How to Find Your Zone of Genius and Turn It Into a Business with Bonnie Christine

    MAY 13

    Ep 277: How to Find Your Zone of Genius and Turn It Into a Business with Bonnie Christine

    In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius, that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business. We dive into what it looked like for her to go from solopreneur to building and leading a thriving multimillion dollar company. Bonnie walks us through practical steps for identifying your own zone of genius, prioritizing those tasks, and learning to delegate the rest. We also talk about how to build a strong, supportive team and why tools like time audits and SOPs (Standard Operating Procedures) are essential for creating a business that runs smoothly without you doing it all. If you’re ready to scale your business, work less, and earn more, this conversation is packed with actionable insight you won’t want to miss. Listen to the full episode to hear: How to identify and work within your zone of geniusPractical tips for delegating and building a supportive teamTools to streamline your business, like time audits and SOPsBonnie’s journey from solopreneur to multimillion dollar business owner FREE Resources to Grow Your Online Business: Bonnie Christine's Scaling & Hiring Guide: https://www.bonniechristine.com/sostofreedomThe 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    38 min
  7. Ep 276: The EASIEST Online Businesses to Start in 2025 (no experience needed!)

    MAY 6

    Ep 276: The EASIEST Online Businesses to Start in 2025 (no experience needed!)

    In this episode, I’m sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting. I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business. You’ll hear practical steps to help you get started right away, from networking and creating a simple business plan to using social media to attract your first clients. Whether you're looking to replace your income or just make some extra money on the side, this episode is packed with clear, actionable advice to help you take the first step. If you’ve been wondering how to break into online business without any upfront investment, this one's for you. Let’s get started. Listen to the full episode to hear: The two best online businesses to start with no experience or budgetFreelancing roles that are easy to learn and quick to earn fromHow to turn your personal experience into a coaching or consulting offerActionable steps to start getting clients through networking and social mediaWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business: The Easiest Business Plan Ever: https://www.gillianperkins.com/the-easiest-business-plan-everGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan  Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    15 min
  8. Ep 275: 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube

    APR 29

    Ep 275: 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube

    I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course. We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss! Listen to the full episode to hear: How I simplified my offers to create a more sustainable businessThe role YouTube plays in generating consistent, high-quality leadsThe emotional challenges of entrepreneurship and how I navigated revenue plateausA behind-the-scenes look at my current business model and revenue streams Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business: Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan  Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    38 min
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21 Ratings

About

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

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