Work Less Play More Podcast Lindsay Johnson, The Radical Connector

The "Just Enough" Content Marketing StrategyDo What Works and Ditch the Rest!
Episode 30 with Amanda Laird, slow & steady studio

Content Marketing Works Best When It's Something You Love to Do!
How do new entrepreneurs leverage the power of digital marketing to increase their visibility and get their brand in front of their future customers without drowning in the sea of content creation currently sweeping social media apps like Instagram, TikTok, Facebook, Twitter, LinkedIn and Threads, PLUS SEO searchable content on Google like Blogs, YouTube videos and Podcasts, PLUS email marketing to their email subscribers? 
Oh, and should I mention that content marketing is not enough if you're not pairing it with a clear, systemized sales system? 
Eesh! Content marketing and sales funnels can quickly overtake your entire work day and in the end there's no guarantee it'll convert strangers into happy, paying customers.
Fear not! 
Amanda Laird, founder of slow & steady studio, is coming in with some hot takes on how to do "Just Enough" content marketing to make it count ... including how to focus on only doing what lights you up most!
 
Powerful Tidbits Belinda Shared in This Episode...
Beware of bad advice for solopreneurs just getting started on their content marketing strategiesHow not to hide behind content marketing instead of putting yourself out there and getting up close and personal with your marketWhy you MUST start connecting your marketing efforts to a sales funnel or systemGetting clear on whether you want 10,000 followers or $10,000 per monthWhy you gotta look at your content marketing metrics to know what's working and what's notThe difference between influencers who get paid to create content and entrepreneurs who get paid for their products and servicesVisibility matters ... but only if you love doing it!Why you need to stop conflating Your Analytics with your self-worthHow entrepreneurship forces us to confront our own enoughnessThere's no one-size-fits-all magic marketing formula (and if someone is selling you one, run!)
Check Out All the Goodies We Talked About...
👉Free Just Enough Marketing Planner!
👉 Heavy Flow Podcast by Amanda Laird
👉Heavy Flow: Breaking the Curse of Menstruation by Amanda Laird
👉Real You Real Money Podcast with Ray Dodd
👉The Birthing Business Handbook by Jennifer Armbrust

Taking the Hustle Out of Entrepreneurship!
Amanda Laird is the founder and principal strategist at slow & steady, where she provides business and marketing advice to solo, feminist entrepreneurs doing their own thing. She was the host of the Heavy Flow Podcast from 2017 to 2020 and is the author of Heavy Flow: Breaking the Curse of Menstruation published by Dundurn Press and nominated for the 2019 Kobo Emerging Writer Prize for Non-Fiction.

👉 Website
👉 Instagram 


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Top 5 Fears Stopping Entrepreneurs from Video Marketing(And how to get out of your own way!)
Episode 30 with Lindsay Johnson, The Radical Connector

Video marketing is one of the most underused content marketing tools for getting new customers!
Whether you're using short-form videos like TikToks and Instagram Reels, long-form videos like YouTube or courses, or my personal favourite, automated videos in your list-building funnels, sales funnels, or client onboarding process ... video marketing is essential to faster growth and a bigger wow factor with potential clients!
But ... none of that matters if new entrepreneurs are stuck in their heads and letting fear stop them from showing up on camera.
You have brilliance inside you begging to be brought to life on camera but there are some annoying fears holding you back ... and it's time to get over them so the world can see you shine!
Powerful Tidbits Lindsay Shares in This Episode...
How overwhelm plays a bigger role in blocking your creativity with videos than you realize#1 hack for generating video content your audience and customers actually WANT!How to get past your tech fears and embrace being a beginnerTips for building up your confidence on camera (and giving yourself permission to be awkward and stiff in the beginning)Lindsay's super simple 5-step framework for structuring your videos that will 10x the speed with which you can create kickass content!
"Overwhelm has a sneaky way of tricking our brains into putting ourselves last or believing we can't do scary things."
- Lindsay Johnson, The Radical Connector

Check Out All the Goodies We Talked About...
👉Video Marketing Made Easy Workshop: September 14 or 16
👉Lindsay's new tattoos!
👉Instagram Live Replay: Top 5 Fears Stopping You From Making More Videos
👉Blog: Top 5 Fears Stopping You From Making More Videos

About Lindsay

Teaching Newbies How to Be Rockstar Entrepreneurs!
Lindsay's goal is to get you making oodles of money in your business in the shortest amount of time and with the least amount of work possible!
Lindsay's a huge entrepreneurship nerd and has been teaching entrepreneurs how to get customers and make money for over 20 years. They believe getting clients and making money doesn't have to be complicated or cost you a small fortune. Lindsay's signature Work Less Play More System teaches entrepreneurs consent-based marketing and sales skills so that they can attract the right strangers and co-create the sales journey with them so they become happy, paying customers. 
As an ADHD entrepreneur, Lindsay has mastered the art of breaking down complex business strategies into simple, step-by-step frameworks that help their clients grow faster, with less burnout, overwhelm, and effort. 
After all, as Lindsay says, you own your business, it shouldn't own you!
Connect with Lindsay
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5 Ways to Increase Email Open RatesAre You Using Email Marketing All Wrong? 🙀
Episode 25 with Lindsay Johnson

Email marketing is a powerful way to connect with your customers and promote your products or services.But if your email open rates are low, it becomes pretty obvious that your subscribers are missing out on your brilliant content, expertise, and ultimately, getting to work with you!
Worst of all, you're left feeling like you're wasting your time. Am I right?!
Now, if you're new around here you might be asking, "Lindsay, what is email marketing anyway and why do I need it?"
Email marketing is the process of using email messages, either sent individually or in bulk, to market and promote a product, service, or cause.
To be effective in email marketing, you need to understand your audience!
In this podcast, I’m going to cover
What it Really Means to Let Your Personality ShineHow to Make Your Emails Scan FriendlyTips for Writing Intriguing Subject LinesThe Importance of Sharing Wow-Factor ContentWhat the Heck A/B Testing To Improve Your Results Means 
"To be effective in email marketing, you need to understand your audience!" - Lindsay Johnson


 Blogs You Need to Read
Beginner’s Guide to Email Marketing15 Tips For Writing An Excellent Email Subject LineDo I Really Need Social Media to Build a Business Online?5 Email Marketing Tips to Boost Your Open Rates & Increase Engagement 
Email Providers with A/B Testing
mailchimpConstant ContactAWeberhubspotMailerLitedripConnect with Lindsay
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Building Resilience to Stand Up for What You Believe InValues-Based Leadership, Connection, and Community!
Episode 28 with Belinda Clemmensen, Women's Leadership Intensive

Being Part of the Change isn't Always Easy...
It's not easy to be part of the change our world so urgently needs ... and it's even harder not to burn out our completely disappear into our work to make that change happen.
Belinda Clemmense, founder of The Women's Leadership Intensive and author of Women, Leadership, and Saving the world shares with us the importance of standing up for what you believe in, leading from your core values, and nurturing your resilience on the path to change. 
 
Powerful Tidbits Belinda Shared in This Episode...
What happens when disappearing into work to cope with stressful situations doesn't work anymoreRedefining what it means to work less and play more in a way that fits with YOUR valuesWhy we need to stop looking at rest as a bridge to more productivityHow Belinda connected to FREEDOM as one of her core values (hint: it wasn't easy)How being a robotic workaholic causes the sensory experience of being a human being to dissipate"I really think trying to do this work alone is way too hard and way too lonely. We have to join together. We have to have connections to other people but I also think we have to let those connections be imperfect." - Belinda Clemmensen, Women's Leadership Intensive


Check Out All the Goodies We Talked About...
👉 Belinda's Free Mini Online Course: Inspired to Lead 
👉 Belinda's Book: Women, Leadership, and Saving the World
👉Blog: How to Nurture Connections Through Compassion
👉 Book Recommendations:  The Five Best Books To Help Build Resilience In Difficult Times

Changing the World One Leader at a Time!
Belinda Clemmensen is a professional certified coach and leadership development consultant who had a mid-life wake-up call to rethink everything she'd learned over 25+ years in leadership and take a new path. The Women's Leadership Intensive is leadership development by women, for women and our mission is to inspire, empower, equip and support women to lead the change the world needs, because the world needs changing, and it will be women who lead the way to get it done.

Connect with Belinda!
Instagram | LinkedIn | Facebook | Website  | Book


Connect with Lindsay
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Building a Heart-centred Business Starts Grows from the Inside Out...
What does it look like to build a business from a place of love? What would happen if you stayed curious about your relationship with consistency as it relates to your heart-centred marketing strategies and creating a sustainable business you love?  
What would it feel like to embrace the cheese inside you? 
Ha! Ok that last one may have been a hilarious-yet-unintentionally-awkward quote from Sydney and we're here for it!
Listen in as Sydney and I unpack what it REALLY means to be consistent in your business and why reframing the way we think about what consistency means on a personal level might be the key to you unlocking your inner knowing and trusting your gut as you create a magical business you adore!


Just a Few of the Magical Tidbits Sydney Shared in This Episode...
Life isn't consistent! Is consistency in our heart-centred marketing strategies as important as we've been led to believe?Stop building your heart-centred business based on fear, pressure, or rigidity of algorithmsThe importance of empowerment and self-agency as business owners and the difference between seeking answers and creating answersI don't know is just the starting point of your answer before going inward to unlock your inner knowingStay curious about your resistance to certain business-building tools or strategies; use that curiosity to understand your relationship to those tools and strategies!

"Life isn't consistent. Expecting this machine-like work ethic is not honouring our humanity and who we can be. It doesn't honour the richness of answers that come from stopping and taking a moment to pause and not be consistent." - Sydney Fletcher

Check Out All the Goodies We Talked About...
👉 Workshop Replay: I Don't Know Isn't an Answer
👉 Blog: 15 Ways to Set Business Goals this Month that Inspire and Delight You
👉 Podcast: 15 Year-End Questions to Ask Before Setting Business Goals
👉 Beer: New Tradition Brewing Company
DECEMBER LIVE EVENTS
🥳 December 1st: Free Workshop on Zoom - 15 Year-End Questions to Ask Yourself Before Setting Your 2023 Business Goals
🥳 December 5th: Paid Workshop on Zoom - Big Bold 2023
🥳 December 15th: Free Coaching & Coworking on Zoom - Last session of 2022

Helping You Build a Business From Love!
Once described by a client as the perfect mix of no-bullshit and loving floof, Sydney supports new and aspiring solopreneurs as they navigate the vulnerability that is entrepreneurship. With Syd's help, heart-centred solopreneurs face their fears and get the clarity, confidence and self-trust they need to unapologetically create a business (and life) that they love.

Connect with Sydney!

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Everyone Feels Uncomfortable Talking About Their Business Finances...
So, let's get uncomfortable together! When you're a new business owner it's easy to put a lot of pressure on yourself to know everything, be good at everything, and 'fake it until you make it' until you figure it out. 

It can be hard to ask for help .. or even know WHO to ask for help. Especially if you've been in business for a few years and your business financials are starting to become a bit of a hot mess. But let's keep it real, not asking for help could be costing you thousands of dollars every year. 

Listen to this podcast to hear Jacinthe's stories of tough business finance lessons she learned in her early business years and why she's now focused on helping entrepreneurs understand how their money works so they can make empowered financial decisions, shame and guilt-free!


Just a Few of the Magical Tidbits Jacinthe Shared in This Episode
How bad business advice left Jacinthe with $1000's in unnecessary credit card debt in her early business years (let her story be your lesson!)Business financials are complex work and complex language that is next to impossible for new entrepreneurs to intuitively understand until you've gone to school specifically to learn these thingsDon't quit your day job! Why having a full-time job is important in your early yearsThere are 4 different types of business accountants and it's important to know which one you need right nowWe are all unified in our discomfort and overwhelm when it comes to our business finances so let's ditch the shame and ask for help!"It's okay not to know everything about your business, especially around the financials, because it's a complex world." - Jacinthe Koddo, Koddo & Co

Get Jacinthe's Free Financial Roadmap
Want to scale your business to a profitable 6-figures? Let go of ambiguity and take control of the numbers! Download the Roadmap Here

About Jacinthe!
Jacinthe is a Canada-based financial coach, educator, and the founder and CEO of Koddo & Co. As a serial entrepreneur with 6 businesses started, 4 failures, and 2 growing successes, Jacinthe has learned the ins and outs of business finance over the last decade. She is now on a mission to increase financial literacy in, and sustainability of, women-led businesses, which leads to a positive societal ripple effect in their communities and throughout the world. Jacinthe does this work through group programs, 1:1 financial coaching and Contract CFO services.

Connect with Jacinthe
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Instagram

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Free Business Coaching & Coworking on Zoom
Entrepreneurial adulting is hard! You don't have to do it alone :)
Join Lindsay on the 1st and 3rd Thursday of the month for live coaching and coworking. 
Save Your Seat Here!
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