38 episodes
Your Greatest Work Manja Horner
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- Business
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3.7 • 3 Ratings
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I'm your host, Manja Horner. This is Your Greatest Work Podcast, the show for course creators who want to become the recognized expert in their field. You will find this podcast helpful if you know that your course or program is good, but you want to figure out how to fine tune it to be your greatest work! In every episode, I'll bring you insider information experiences from the best learning strategists, trainers and designers in the world. With some tweaks and smart design and program delivery, you can have better completion rates, more referrals and be proud of your business legacy.
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#37: Who is Buying Your Training? Clarify the Difference Between Learner and Buyer
You’re committed; you’re on your way to creating your learning offer and it’s starting to come together. Before you can successfully launch your learning offer, you need to stop and evaluate something absolutely crucial. You need to think about your buyer and your learner.
This clarification will affect your messaging strategy.
In this episode, I break down the difference between buyer and learner. When they’re the same, when they’re different and why does it matter
After I’ve clarified my learner and my buyer, I move on to preparing to research my learner’s needs — the topic of the next podcast episode in our series on creating learning offers.
Watch the Linkedin live stream Mondays at 1pm EST or catch the replay for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.
Feeling a little uncertain?
I can help you create amazing learning experiences that get results. For more information, book a discovery call. I’ll help you break through your plateau and boost your learning experiences, coaching programs, and digital learning offers.
I’d love to hear from you, connect on LinkedIn, Instagram or email manjahorner@boostld.com
About Your Greatest Work
Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.
Subscribe and don't miss a single episode. Let's start the conversation about making your current work into your greatest work.
Contact us for a discovery call to learn more about how we can work together
Watch Video: https://youtu.be/vHJNO78hUU8
Download Worksheet: https://www.boostld.com/livestream_worksheet -
#36: Prepare For a Course Launch
So you’re on your way and you’re creating a new learning offer. Now’s the perfect time to prepare for your course launch. Don’t wait until you’re ready to enroll people before planning your launch.
I’ve made this mistake, and I’ve regretted it. Your course launch is your runway. Devote enough time and effort to give yourself a strong launchpad.
For a successful course launch, you need a fairly significant time: anywhere from 60 days to 90 days. During this time, you need to nurture your audience, show up for them, find out what they want, and identify what they need.
Here’s the process I use to prepare for a course launch. This area isn’t my favorite and it's not my strongest area, but it's essential.
A quick note: this process is focused on course creators who are selling direct to consumers.
After I have a launch plan, I move on to clarifying my learner from my buyer — the topic of the next podcast episode in our series on creating learning offers.
Watch the Linkedin live stream on Mondays at 1pm EST or catch the replay for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.
Feeling a little uncertain?
I can help you create amazing learning experiences that get results. For more information, book a discovery call. I’ll help you break through your plateau and boost your learning experiences, coaching programs, and digital learning offers.
I’d love to hear from you, connect on LinkedIn, Instagram, or email manjahorner@boostld.com
About Your Greatest Work
Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.
Subscribe and don't miss a single episode. Let's start the conversation about making your current work into your greatest work.
Contact us for a discovery call to learn more about how we can work together
Youtube Replay: https://youtu.be/JgBjTAxLtbA
Download Worksheet: https://www.boostld.com/livestream_worksheet -
#35: Prevalidate Your Course Idea
When I first started my learning design business, I made a dumb mistake. I decided to create a course, but I didn’t connect with an audience. I didn't really even have an audience. When I launched, I realized that my audience wanted something different. I hadn’t validated my learning offer before I created it.
After that mistake, I developed a process for prevalidating learning offers. Here’s why and how this essential step works.
I don’t want your first learning offer to flop. You don’t want your first learning offer to flop. If you don’t prevalidate your course idea with your audience, you run a high risk of having your learning offer flop.
So go out and start talking to your audience. Have real conversations with your ideal student. Learn about their needs, their concerns, and the insights they have.
But to do this most effectively, you need a plan.
In this episode, I lay out the plan that I take to prevalidate courses.
After validating my course idea, I move on to preparing for my course launch — the topic of the next podcast episode in our series on creating learning offers.
Watch the Linkedin live stream or catch the replay for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.
Feeling a little uncertain?
I can help you create amazing learning experiences that get results. For more information, book a discovery call. I’ll help you break through your plateau and boost your learning experiences, coaching programs, and digital learning offers.
I’d love to hear from you, connect on LinkedIn, Instagram, or email manjahorner@boostld.com
About Your Greatest Work
Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.
Subscribe and don't miss a single episode. Let's start the conversation about making your current work into your greatest work.
Contact us for a discovery call to learn more about how we can work together
Watch Video Version of the LiveStream: https://youtu.be/-aHWrERLQ7E
Download Workbook: https://www.boostld.com/livestream_worksheet -
#34: The First Thing To Do With A Course Idea
Inspiration strikes. You have a new idea — many ideas — for a learning offer. Maybe you’ve been thinking about creating this new learning offer for a day, maybe you’ve been thinking about creating a learning offer for a year.
Either way, you’re stuck on one question: Where do I start?
And your blank page doesn’t seem to have the answer — or to get any less blank.
Making the shift from feeling overwhelmed by a new idea to feeling ready to start working on a new idea is not always easy, unless you have a guiding structure.
This is my behind-the-scenes process for doing just that, for getting a handle on a new learning offer, and for figuring out where to start.
After I have a starting point, I move on to prevalidating my course idea — the topic of the next podcast episode in our series on creating learning offers.
Watch the Linkedin live stream on Mondays at 1pm EST or catch the replay for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.
Feeling a little uncertain?
I can help you create amazing learning experiences that get results. For more information, book a discovery call. I’ll help you break through your plateau and boost your learning experiences, coaching programs, and digital learning offers.
I’d love to hear from you, connect on LinkedIn, Instagram or email manjahorner@boostld.com
About Your Greatest Work
Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.
Subscribe and don't miss a single episode. Let's start the conversation about making your current work into your greatest work.
Contact us for a discovery call to learn more about how we can work together
Download Worksheet: https://www.boostld.com/livestream_worksheet
Watch on YouTube: https://youtu.be/3ys7EjvHowo -
#33: Course Audits and Benefits of Licensing Content from Sarah Swain’s Experience
Imagine having a professional take a peek into an area of your business and tell you their professional advice. How would that make you feel?
For Sarah Swain, a guest we have had on our show before, it feels relieving, it brings reassurance, and takes a weight off her shoulders. We talk about having an audit done to your learning offer. In this case, Sarah was pilot testing her Strategy to Success group coaching program. She needed her program to stand head and shoulders above the rest of the industry. A third party audit took her program up that extra notch.
Surprisingly, a second benefit of the audit was identifying the places where her students were getting stuck. Because Sarah wasn’t a professional in this particular area, she licensed content to teacher her students the process and method by which they could build out a learning service or product themselves which would be guaranteed to get student results.
Sarah talks all about the process of having a course audit, how far she has come as a result, why she’s downright proud of the second version of her program Simple F*cking Strategy and why licensing content is a win-win business model that may be the best route for you.
Connect with Sarah here:
Marketing Archetype Quiz: https://www.businesswithsarah.com/quiz
Instagram: https://www.instagram.com/iamsarahswain
Apply for Sarah’s Mastermind: https://www.businesswithsarah.com/
Need advice from a learning strategist? Schedule a free discovery call today with Manja Horner, Founder of Boost Learning Design today to talk about your dream project.
We will Audit your existing learning and can help build your dream learning product. The longer you wait, the longer it takes to get that new learning product to market. So connect now for a call.
Test your own capabilities as a learning designer by taking the Course Creator Quiz
And, get mega organized in your business with the Complete Business Productivity Notion Templates.
We are accepting podcast applications for 2022. Apply Here -
#32: Creating Innovative Virtual Events with Louis Trahan
Hey Boost Learning Community!
Our guest today, Louis Trahan founded Learngistics, a learning production company. He has a learning marketplace and pivoted (ew, we hate that word too!) in a massive way to supporting high quality production virtual events.
Through experience, Louis knows exactly what elements are needed to create innovative, engaging, successful, and professional virtual and in-person events.
Listen to this episode where we talk in detail about those elements, expose you to methods that industry experts are using to make those incredible virtual conferences that you’ve been attending since the pandemic, and understand some innovative ways that you could consider selling your courses.
Do not miss this episode and please let us know what you think.
Connect with Louis here:
https://www.learngistics.com
https://www.linkedin.com/in/louistrahan/
Need advice from a learning strategist? Schedule a free discovery call today with Manja Horner, Founder of Boost Learning Design today to talk about your dream project. The longer you wait, the longer it takes to get that new learning product to market.
Test your own capabilities as a learning designer by taking the Course Creator Quiz
And, get mega organized in your business with the Complete Business Productivity Notion Templates.
We are accepting guest podcast applications for 2022. Apply Here