Consumer insight: Meat labels and aisles

How important are food labels in the supermarket? And do consumers pay any attention to signs and layout in the aisles?

Beatrice Waters is joined by Grace Randall, AHDB’s Lead Retail Insight Manager, Vicky Lee, National Account Manager at Dovecote Park and Fiona Clayton from AHDB’s Marketing team to dive into research on optimising red meat labelling and improving shopper engagement with the meat aisle.

Useful links
Consumer insights: Optimising red meat labelling | AHDB
https://www.youtube.com/watch?feature=shared&v=DZqAG9Giuo0
Retail and consumer insight | AHDB

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