The New Music Business with Ari Herstand

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The New Music Business with Ari Herstand

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Hosted on Acast. See acast.com/privacy for more information.

  1. How YouTube Works for Music

    9 HR AGO

    How YouTube Works for Music

    This week Ari sits down with George Karalexis & Donna Budica, the co-founders and CEO/COO (respectively) of TEN2 Media, a content distribution and marketing company that helps artists and labels maximize revenue and growth on YouTube. TEN2 Media partners with Warner Music Group, UnitedMasters, Travis Barker, Benson Boone, Brent Faiyaz, and more. They specialize in marketing, monetization, and collection on the YouTube platform, all of which you’ll hear about in this episode.  This entire episode is dedicated to YouTube for music—artists and labels in particular. Donna and George share stats about how listeners interact with YouTube, how people discover new music on the platform, and what it means that YouTube is the #1 music discovery platform right now. They break down the components of monetization works on the platform and do a deep dive on companies that can help artists manage their YouTube channels to collect revenue they’re leaving on the table. If you’re wondering how to up your YouTube game, the most effective ways to use YouTube these days, and all the various tools that exist on the platform (shorts, music videos, vlog content, lyric videos, playlists, storytelling, UGC [user-generated content], etc.), this is the episode for you. https://www.ten2.media/ Kristin Robinson Billboard Article: How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It Chapters 00:00 The Evolution of YouTube in Music 03:13 Understanding YouTube's Unique Role 06:02 Strategies for Artists on YouTube 08:49 The Power of YouTube Analytics 12:07 Monetization Mechanics on YouTube 15:00 Navigating YouTube's Revenue Streams 37:12 Understanding YouTube's Viewer Demographics 40:09 The Evolution of Cover Videos and UGC 42:55 The Long Game: YouTube vs. TikTok 43:51 Strategies for Emerging Artists 48:03 Navigating YouTube's Complex Revenue System 56:13 The Future of Distribution for Indie Artists 01:01:25 Filling the Void for Emerging Artists 01:09:01 When to Start Taking YouTube Seriously 01:12:07 Defining Success in the New Music Business Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1h 14m
  2. Cody Fry on Leaving a Major Record Label and Finding His Niche Fronting Orchestras

    8 JAN

    Cody Fry on Leaving a Major Record Label and Finding His Niche Fronting Orchestras

    This week Ari sits down with Cody Fry, a multi-instrumentalist, singer, songwriter, and orchestral arranger known for his symphonic arrangements of his own music and other artists’ songs. Cody has been nominated for two grammys for arranging: this year for his adaptation of “The Sound of Silence” and previously for “Eleanor Rigby.” An incredible musician all around, Cody has found his niche fronting orchestras in a way that appeals to pop music lovers around the world. Cody has played Walt Disney Concert Hall with the Hollywood Bowl Orchestra, the Kennedy Center, and has hundreds of millions of streams online. In 2021, his song “I Hear a Symphony” (which had already been out for five years) went viral on TikTok and landed Cody a major record deal. In this episode, Cody talks about what it was like working with a major label and the specifics of his record deal. He also tells Ari why he decided to eventually leave the label and go independent once again.  https://www.codyfry.com/ Chapters 00:00 The Artist's Journey: From Aspiration to Independence 02:50 Cody Fry: The Orchestral Innovator 06:02 Crafting Sound: The Art of Orchestration 08:52 Finding Your Unique Sound as an Artist 11:58 The Viral Breakthrough: TikTok and Its Impact 15:08 Navigating Record Deals: Insights and Experiences 18:02 The Transition to Independence: A New Chapter 20:52 Performing with Orchestras: A Unique Experience 23:55 The Future of Music: Independence and Innovation 39:54 Navigating the Music Business Without a Manager 42:44 The Importance of Team Members in Music 43:14 Non-Traditional Team Members and Their Roles 46:07 Managing Sheet Music and Publishing Rights 54:35 Exploring Alternative Revenue Streams for Artists 01:01:09 Creating Engaging Content for a Niche Audience 01:04:02 Future Aspirations and New Music Projects 01:08:13 Understanding the Value of Record Deals 01:19:37 The Evolving Landscape of the Music Business Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1h 22m
  3. Can The Music Industry Be a Safe Place?

    18/12/2024

    Can The Music Industry Be a Safe Place?

    This week Ari sits down with Katie Tucker, a double-platinum songwriter, vocal producer, studio owner, and the visionary behind Sharp Edges Records with its accompanying recording studio. As a songwriter, Katie has crafted hit songs for renowned artists like Namie Amuro, BoA, and Jota Quest. She has amassed millions of streams as a recording artist and her music has been featured on major platforms including ABC, USA, VH1, Fox, Disney, Peacock, and Hulu. A defining moment in her career came with "Do It For Love," featured on Namie Amuro's album Finally, cementing her status as a double-platinum songwriter. These days, however, Katie spends most of her time in advocacy and running Sharp Edges Records. One of the main reasons Katie started her record label/studio was to create a safe space for her clients within the industry. Katie started No Creeps!, an event and movement advocating for mental health, safety, and inclusivity in the music industry as a further expression of her advocacy. This conversation goes deep into safety and inclusion in music and recording. In this conversation, Katie offers tangible resources for how we can all participate in making this industry a safer and more supportive place for everyone.  Katie on Instagram: https://www.instagram.com/katiesharpedges/ Women In Music Safe(r) Spaces Resource Directory: https://www.womeninmusic.org/saferspaces No Creeps! Digital Resource Zine: https://drive.google.com/file/d/1uk87S0hmxSsHaEXCTieSuz3AiwcaKs-x/view?usp=drivesdk Chapters: 00:00 Creating Safe Spaces in the Music Industry 03:08 The Journey to Sharp Edges Records 05:56 The Importance of Vulnerability in Music Creation 09:06 Navigating Safety and Inclusivity in Recording Studios 11:52 Concrete Steps for a Safer Music Environment 15:11 Understanding the Spectrum of Safety Concerns 18:00 Educating for Change: The Role of Communication 20:50 Empowering Artists Through Advocacy 30:20 Addressing Abuse of Power in the Music Industry 32:11 The No Creeps! Initiative: Creating Safe Spaces 36:19 Empowering Voices: Sharing Experiences and Education 41:11 The Importance of Allyship and Advocacy 46:24 Navigating Imperfection: Learning from Experiences 52:35 Resources for Safety and Support in the Industry 56:21 Redefining Success in the New Music Business Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1 hr
  4. Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

    11/12/2024

    Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

    This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career. Hosted on Acast. See acast.com/privacy for more information.

    57 min
  5. How Shaboozey's "A Bar Song (Tipsy)" Made History and Became the Biggest Song in the World

    04/12/2024

    How Shaboozey's "A Bar Song (Tipsy)" Made History and Became the Biggest Song in the World

    This week Ari sits down with Heather Vassar, the Senior Vice President at EMPIRE—a fully independent record label, publishing company, and distributor. Heather’s career began at Universal Music Group Nashville, where she developed digital strategy for renowned artists such as George Strait, Luke Bryan, Carrie Underwood, Kacey Musgraves, Chris Stapleton, and Keith Urban. In 2019, Heather joined EMPIRE where she now plays a pivotal role in operations, marketing, and strategy for a diverse roster of artists including Shaboozey, Wyatt Flores, Niko Moon, Sophia Scott, Don Louis, Reyna Roberts, Tenille Arts, and Randy Houser. Heather and Ari discuss the incredible success of Shaboozey’s “A Bar Song (Tipsy)” which has been number one on the Billboard Hot 100 charts for 19 weeks straight—the longest any song has held that position. Heather reveals how this hit (released on an indie label) became the biggest song in the world and how they have sustained its momentum. She shares the entire journey from signing Shaboozey, to putting out his initial singles, releasing his album, collaborating with Beyonce, all the way to his massive global success today. Thanks to her extensive experience at both major and independent labels, Heather has sharp insights to share about deal structures, ownership models, artist development, and how the industry has shifted (in the majors and the indies) over the last five years, all of which you’ll hear about in this episode. https://www.instagram.com/hvassar/ 00:00 The Hustle Behind Success 02:49 Empire Records: A New Era in Music 06:07 Shaboozey’s Journey to Stardom 09:12 Navigating the Independent Label Landscape 12:01 The Creative Process: From Songwriting to Release 14:50 Breaking Through: The Success of “A Bar Song (Tipsy)” 18:07 The Role of Radio in Today's Music Industry 20:49 Building a Fanbase: The Digital Approach 24:02 The Importance of Flexibility in Music Releases 33:56 Navigating Legalities in Music Production 39:08 Strategic Album Rollout and Market Timing 45:51 Building a Global Music Infrastructure 50:02 Maintaining Momentum After a Hit Release 55:04 Balancing Art and Market Trends 01:00:10 Educating Artists in the Digital Age Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1h 7m
  6. An Iranian Refugee Became a Hit Producer and Now Finds Humanity with Global Collabs

    27/11/2024

    An Iranian Refugee Became a Hit Producer and Now Finds Humanity with Global Collabs

    This week Ari sits down with AFSHEEN, an electronic artist, producer, songwriter, and DJ. Initially, AFSHEEN became well-known for producing music by Madonna, Janet Jackson, Selena Gomez, Chris Brown, Sia and other big-name artists. AFSHEEN was nominated for a Latin Grammy for his work on Natalia Jiménez's album Creo en Mi. He wrote "All We Have Is Love" with Sabrina Carpenter, wrote and produced "Sunny Days" with Armin van Buuren and Toby Gad, and has worked with other notable artists like Rebecca Ferguson and Lindsay Stirling. A song AFSHEEN wrote for Korean artist Taeyeon reached number one on the K-Pop Billboard charts for two consecutive weeks.  AFSHEEN has had an incredibly successful career as a songwriter/producer, but he also recently released a new album, SMALL WORLD, under his namesake solo project. An Iranian refugee himself, AFSHEEN worked with artists from all over the world to bring this record to life. SMALL WORLD features prominent artists from Indian, Romania, Jamaica, Japan, Amsterdam, and beyond.  AFSHEEN talks with Ari about transitioning from being the go-to producer/songwriter for superstars into being a self-released artist who releases his own music through DistroKid. AFSHEEN is also starting his own label, SOUNDISH. He shares insights about the process of building a label and his vision for the label’s future. https://www.instagram.com/afsheenmusic/ 00:00 Exploring Global Sounds: AFSHEEN’s Journey 09:55 The Power of Collaboration: Building a Diverse Album 20:07 Cultural Roots and Personal Stories: Music as a Reflection 30:03 The Indie Artist Journey: From Producer to Self-Released 32:00 Vision for the SOUNDISH label: A New Era in Music Production 38:24 Transitioning from Behind the Scenes to Artist 42:46 Expanding Global Reach through Collaboration 51:22 Breaking into the Music Industry 01:02:08 Defining Success in the New Music Business Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1h 5m
  7. Noga Erez on her Major Label Debut Album and Dealing With Hate

    06/11/2024

    Noga Erez on her Major Label Debut Album and Dealing With Hate

    This week Ari sits down with alt-pop singer, rapper & multi-hyphenate, Noga Erez. Her breakout album Off The Radar earned worldwide acclaim and her sophomore project KIDS brought even greater success. She recently released a new record THE VANDALIST, which has further cemented her place as a one-of-a-kind artist of the modern era.  Noga Erez has garnered fans across the world, including superstars like Billie Eilish, Missy Elliott (who Noga collaborated with on her 2022 single “Nails”), Gal Gadot, and Finneas. She has sold out the Bowery Ballroom in NY, El Rey Theatre in LA, and Menora Arena in Tel Aviv on her headlining tours. Erez has performed at Bonnaroo, Primavera Sound, Austin City Limits, Lollapalooza, and has been featured on Jimmy Kimmel Live! as well as The Kelly Clarkson Show. In this episode, Ari and Noga talk about the creation process and the craft of songwriting. They also delve into themes from her latest record, including: how social media has affected society and the ways releasing music has changed in recent years. THE VANDALIST is Noga’s first record on a major label, so she shares details of what that experience has been like for her. Noga also talks about what it means to be an Israeli artist in a larger global context, and how that has impacted her life and work. https://www.nogaerez.com/ 00:00 The Meaning of Music in Life 01:05 Introducing Noga Erez and Her New Album 02:42 Navigating the Music Industry Chaos 03:36 Being an Israeli Artist in Today's World 04:36 The Creation Process of 'THE VANDLIST' 06:31 Collaborating with Real Musicians 11:35 Exploring Themes of PC Culture in Music 16:55 The Impact of Social Media on Society 24:41 The Sad Generation and Its Challenges 30:00 The Role of Music in Finding Purpose 34:43 Songwriting Process and Collaboration 37:26 The Creative Process Behind Songwriting 42:07 Navigating Major Label Dynamics 46:40 The Impact of Social Media on Artists 55:18 The Challenges of Being an Israeli Artist 01:10:48 Defining Success in the New Music Business Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1h 12m
  8. How Partisan Records Markets Artists

    30/10/2024

    How Partisan Records Markets Artists

    This week Ari sits down with Zena White, the chief operating officer at Partisan Records. Partisan is an internationally renowned independent record label headquartered in Brooklyn, NY. Zena has overseen global strategy for #1 charting, Grammy-nominated, Mercury Prize-winning album campaigns across Partisan’s diverse roster that includes IDLES, PJ Harvey, Cigarettes After Sex, Blondshell, the Fela Kuti estate and many more. Zena is also on the board of organizations like World Independent Network, A2IM, RIAA, and is a Recording Academy Member. Prior to Partisan, Zena was Managing Director at The Other Hand marketing services company in London, where she worked with artists such as Run The Jewels, Sharon Jones & the Dap-Kings, Charles Bradley, and more. Zena tells Ari about ORCA (Organization for Recorded Culture and Arts) a nonprofit she’s involved with that uses research to demonstrate the economic, social, and cultural value of music. Then later, she takes us behind the scenes of Partisan Records, explaining where they spend their marketing money, how much they spend, and more. Ari and Zena discuss ‘old-school’ marketing tactics like radio, PR, print media, digital and TV, and Zena sheds light on how artists get on Late Night shows… along with how much that costs. Yep—it costs. Ari and Zena also dive deep into the world of ‘new media’ and discuss how Partisan spends its money in the new age of social media. Tune in to hear stories about how Cigarettes After Sex got off the ground and to get a glimpse into the inner workings of indie labels! https://partisanrecords.com/  https://www.orcaformusic.com/ 00:00 Investing in Artists: The New Music Business 04:48 Inside Partisan Records: A Label's Journey 10:00 Cigarettes After Sex: A Case Study in Success 24:42 The Balance of Data and Creativity in A&R 34:06 Marketing Strategies for Independent Artists 40:50 The Evolving Landscape of Music Marketing 46:28 Public Relations and Its Impact on Artist Development 52:13 Navigating Television Appearances and Their Costs 55:30 The Role of Local Press in Ticket Sales 01:02:26 Influencer Marketing and New Media Strategies 01:08:58 The Formation and Purpose of Orca 01:19:05 Defining Success in the New Music Business Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1h 20m
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About

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Hosted on Acast. See acast.com/privacy for more information.

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