“Those wonderful smells”: A Bay Area coffee history crash course

Before the 1960s, coffee was a faceless commodity: hot brown beanwater with caffeine. Alfred Peet began a revolution in America’s coffee culture when he opened his first shop in Berkeley in 1966. Peet changed the way coffee was imported, the way it was roasted, the way it was sold, and even the way it was savored. He also trained multiple generations of people who would go on to be leaders in the coffee industry, including the founders of Starbucks. Today’s episode explores the long history of coffee in the Bay Area. In addition to covering Peet’s widespread influence, we discuss how beatniks got buzzed in the Italian cafes of North Beach; the somewhat murky origins of Irish coffee and the latte; the birth of 3rd wave, cupping, cowboys, and much more. Listen now to hear a conversation with coffee industry veteran Evan Gilman of The Crown, a “Coffee Lab and Tasting Room” in Oakland, where you can sample and learn about some of the world’s finest coffee beans. Don’t forget to follow the East Bay Yesterday Substack for updates on events, tours, exhibits, and other local history news: https://substack.com/@eastbayyesterday Special thanks to the sponsor of this episode: UCSF Benioff Children’s Hospitals Oakland, home of UCSF’s Center of Excellence for Immigrant Child Health and Wellbeing, an initiative that addresses the health of immigrant children through advocacy, education, and evidence-based clinical services. This volunteer-run pediatric health center provides care that makes a critical difference: https://immigrantchild.ucsf.edu/home East Bay Yesterday can’t survive without your donations. Please make a pledge to keep this show alive: www.patreon.com/eastbayyesterday.