Death of a Salesman? The Role of Personal Selling Today

Although many of us love to spend time on social media, in many situations we still rely upon professional salespeople to help us to learn about, evaluate and purchase products or services. That's especially true for B2B situations, where the salesperson is key. How is the sales function evolving, and what are the changes we can expect as technology plays a bigger role in the sales process? Two experts on sales and sales training weigh in. They'll help you to understand why -- contrary to the title of the famous play -- the salesperson is alive and kicking today.