Adventures in Local Marketing

BrightLocal
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'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips and tactics that you’ll be able to dash off and implement right away, and provide insights that will start your brain cogs whirring. No fluff. No unjustified hype. No gimmicks or flash-in-the-pan tactics. Just great conversations with the brightest minds in local marketing. A BrightLocal Podcast.

  1. Areej AbuAli on Building an Engaging and Supportive Brand Community

    26/11/2024

    Areej AbuAli on Building an Engaging and Supportive Brand Community

    "If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right. We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic. What you will learn in this episode:The many and varied benefits of building a community for a brandHow to establish rules and guidelines—and the importance of doing soHow to make a niche community appealing to allWhich brands are doing a great job with their communitiesHow to celebrate exceptional members of the community—and deal with problematic onesHow best to approach community monetization, if at allAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. About Areej AbuAli (Guest)Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe, and the USA. Areej is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. Resources from this episode:Women in Tech SEO Community: https://www.womenintechseo.com/"Community Building for Marketers" by Areej AbuAli - coming March 3rd, 2025: https://www.amazon.co.uk/Community-Building-Marketers-Connect-Engage/dp/1398616931/Buffer Community: https://buffer.com/communityHubSpot Community: https://community.hubspot.com/Sanity.io Developer Community: https://www.sanity.io/exchange/communityBrightLocal Local Pack: https://www.facebook.com/groups/thelocalpack/AD - Local Marketing Industry Survey: Agency Edition: https://www.brightlocal.com/research/local-marketing-industry-survey-agencies/About Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile*. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. *Sadly, this is the last episode of Adventures in Local Marketing hosted by Claire Carlile. We thank Claire for all her hard work picking the brains of experts in the industry, and wish her the best for the future. The BrightLocal Podcast will be back in the new year—watch this space!

    47 min
  2. Dayna Lucio on Combining General and Local SEO for the Best Possible Results

    21/10/2024

    Dayna Lucio on Combining General and Local SEO for the Best Possible Results

    We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another? We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes. What you will learn in this episode: Understanding the intricate relationship between SEO and local SEOThe challenges faced by franchises in managing their online presenceCommon misconceptions about local SEOWhy domain management and backlink strategies are outdatedWhy you should focus on a more integrated and strategic approach to local SEOThe importance of tailoring strategies to specific regions and cultural contextsAnd much more!About Claire Carlile (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. About Dayna Lucio (Guest) Dayna is an Sr. SEO Strategist at Amsive and has almost a decade’s experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more. Resources from this episode: Women in Tech SEO: https://www.womenintechseo.com/BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/Joy Hawkins: https://twitter.com/JoyanneHawkinsAmanda Jordan: https://twitter.com/amandatjordanLily Ray: https://twitter.com/lilyraynycDelivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/About Adventures in Local Marketing Adventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

    41 min
  3. George Nguyen on Creating a Successful Brand Publication

    24/09/2024

    George Nguyen on Creating a Successful Brand Publication

    With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical. What you will learn in this episode:Examples of brands with fantastic content hubs and brand publicationsHow to overcome the challenges you'll face when starting a content hubHow to approach working with expert contributorsHow to make your brand publication sustainable in the long termThe value of diversity in brand publications...and much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find ClaireWebsiteXLinkedInAbout George Nguyen (Guest)George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event. Where to find GeorgeWebsiteXLinkedInRoom 404Find out what George puts in Room 404... rest assured, it's a search phrase many will be happy to see/hear the back of! Want more from Adventures in Local Marketing? We highly recommend checking out these episodes: Steve Wiideman on Navigating Big Brand Local SEOEmbracing AI with Marie HaynesCrystal Carter on Powerful Applications of Schema MarkupResources from this episode:Wix's SEO Learning HubWix's Podcast: SERP's UpWix Business Website TemplatesThe Wix Playground in New York CityExpert Shoutout: Darren ShawExpert Shoutout: Krystal TaingExpert Shoutout: Celeste GonzalezExpert Shoutout: Miriam EllisExpert Shoutout: Greg Sterling, Mike Blumenthal, and David Mihm at Near MediaAbout Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

    51 min
  4. Elizabeth Rule on Scaling Multi-location Brands with Local SEO

    28/08/2024

    Elizabeth Rule on Scaling Multi-location Brands with Local SEO

    Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more. You will learn:  ✅Common challenges with growing local businesses, and strategies to resolve them  ✅How to manage Google Business Profiles for a growing portfolio of locations  ✅How reviews can make or break rankings and reputation  ✅How good password management can boost efficiencies  ✅Pitfalls to avoid when expanding to new locations  ✅Factors to consider when expanding to new locations Timestamps: 00:00 Intro 02:42 Strategies for Scaling Local Businesses 06:22 Acquiring and Rebranding Existing Businesses 08:55 Managing Google Business Profiles for Multi-Location Growth 13:16 Turning Negative Reviews into Opportunities 22:45 Room 404: 'Optimized for SEO' 25:16 Preparing for Growth and Management of Passwords 31:46 Pitfalls to Avoid in Expanding to New Locations 34:27 Managing Google Profiles and Service Area Businesses 37:05 Factors to Consider in Choosing a Location 44:50 Proximity to Competitors and Google's Local Filter 50:00 Resources for Local SEO and Multi-Location Businesses About Claire (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find Claire: Website Twitter (X) LinkedIn About Elizabeth (Guest) Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale. As a Google Business Profile Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues. She is also a faculty member and speaker at the Local U SEO Conference. Where to find Elizabeth: Website Twitter (X) LinkedIn Room 404 Find out what Elizabeth decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons! Want more from Adventures in Local Marketing? We highly recommend checking out these episodes: Embracing AI with Marie HaynesConversion mindset with Aaron WeicheStaying people first with Julian HooksResources Sterling Sky's content and researchLocal Search Forum:Andy Simpson on XKrystal Taing on XBrightLocal Citation Builder - for citations at scaleAbout Adventures in Local Marketing Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. Copyright 2024 BrightLocal

    54 min
  5. Melissa Popp on Consumer-Centric Storytelling in Content Marketing

    30/07/2024

    Melissa Popp on Consumer-Centric Storytelling in Content Marketing

    Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed! If you are a local marketer looking for an effective way to connect and engage with your audience, this is a must-listen. You will learn: What is meant by the terms 'local narratives' or 'storytelling in marketing'Why unique and authentic content is important in today's SERP landscape, and the impact of the recent Google leakHow 'brand' and 'storytelling' complement one anotherHow to get that all-important buy-in from various departmentsWhat the common shortfalls in content creation are for SMEs (and even larger brands and enterprises)How to do storytelling at scale for multi-location businesses and how to effectively measure ROIPlus so much more...Timestamps: 02:16 - Explanation of 'Local Narratives' 03:13 - Importance of unique content 03:29 - Google leak and its impact on unique content 06:15 - How brand and storytelling work hand-in-hand 07:49 - Content volume is the wrong metric 09:15 - Common content marketing shortfalls for SMEs (and larger brands) 14:27 - How tone of voice can be a challenge 15:40 - Melissa's 'Buyers Journey Process' specific to SEO 17:47 - Finding your origin story 24:07 - The role of customer stories 25:00 - Being too hung up about keywords 26:10 - 'Room 404' segment 29:00 - How to do it at scale 35:00 - Measuring ROI 36:38 - 'Recipe for Success' segment About Claire (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find Claire Website Twitter (X) LinkedIn About Melissa (Guest) Melissa is the Content Strategy Director at RicketyRoo. In this role, she oversees all content initiatives for clients and her responsibilities span from creating high-level content strategies to diving into the minutiae of content creation. Melissa says she lives and breathes everything related to content. Writing has been her passion since she first picked up a #2 pencil, and she takes pride in making content relevant to readers and illustrating to clients how crucial this connection is for reaching potential customers. Where to find Melissa Website Twitter (X) LinkedIn Room 404 & Recipe for Success Find out what Melissa decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons. She also shares her 'Recipe for Success' with storytelling. Want more from Adventures in Local Marketing? We highly recommend checking out these episodes: Embracing AI with Marie HaynesConversion mindset with Aaron WeicheStaying people first with Julian HooksResources BrightLocal's Brand Review IndexMastering Franchise and Multi-location SEO with Steve WiidemanTry BrightLocal FREE for 14 daysBook your personalized BrightLocal demoCreate Once, Distribute Forever by Ross SimmondsThe Power of Local Narratives in Content Marketing by Melissa PoppJoin Women in Tech SEO communityAbout Adventures in Local Marketing Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. Copyright 2024 BrightLocal

    49 min

  6. 17/06/2024

    Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited

    In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and  AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the longest episode we've ever released and for good reason! It's a meaty topic with plenty to chew on, so step inside Marie's mind and get the most up-to-date insights on Google and AI today. PLUS we go live with this episode on the same day as Marie's brand-new book (and accompanying workbooks) 'SEO in the Gemini Era'. Check it out for yourself now: https://mariehaynes.com/gemini-era-seo/   Listen to learn: Why Marie thinks Google gave us the API leak data  on purpose, and what we should and shouldn't take away from itWhy and how Gemini goes beyond other large language modelsWhy SEOs shouldn't be scared of the future of AI and SEOWhat skills will still be important in  the new age of AI and searchHow the nature of search is changing, and how marketers can react to itHow to become resilient to changes, and actually benefit from themA whole lot more, including how advancements in wearables and brain-computer interfaces will change the future  Resources SEO in the Gemini Era - The Story of How AI Changed Google Search, by Marie Haynes: https://mariehaynes.com/gemini-era-seo/The Creating Helpful Content Workbook, by Marie Haynes: https://marie-haynes-consulting-inc.ck.page/products/creating-helpful-contentGoogle’s Quality Raters’ Guidelines Book, by Marie Haynes: https://www.mariehaynes.com/product/quality-raters-guidelines/How to Use Bard, by Marie Haynes: https://www.amazon.co.uk/Learn-use-Bard-Prompts-skills-ebook/dp/B0CQBCYM2H/Google Devising Radical Search Changes to Beat Back A.I. Rivals: https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.htmlTed 2014: Larry Page on Google's robotic future: https://www.bbc.co.uk/news/technology-26658892Marie's Newsletter: https://www.mariehaynes.com/marie-haynes-newsletter/Marie's Podcast, Search News You Can Use: https://community.mariehaynes.com/spaces/12946477/feedMarie's Training Services: https://www.mariehaynes.com/trainingMarie's online community, The Search Bar: https://community.mariehaynes.com/feedFollow Marie on Twitter: https://x.com/marie_haynes

    1 h 27 min

  7. 14/05/2024

    Aaron Weiche on Developing a Conversion Mindset

    In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn: Why businesses often struggle to identify conversion eventsThe importance of making a business easy to work withWhy agencies should prioritize reporting on leads and conversionsThe role testing plays in optimizing conversion funnelsWhat to look out for in Google Business Profile's conversion pointsHow authentic media and social proof can skyrocket conversionsAaron's five quick tips for improving conversionsResources Following Aaron on LinkedIn: https://www.linkedin.com/in/aaronweiche/Follow Aaron on X: https://twitter.com/AaronWeicheCheck out the Leadferno blog: https://leadferno.com/blogThe Leadferno podcast, Conversion Cast: https://leadferno.com/conversioncast

    43 min

  8. 18/04/2024

    Julian Hooks On Staying People-first in an SEO-obsessed World

    In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategyHow to use customer insights and pain points to understand and serve customers betterHow to maintain customer focus as a business scales, and why communication is at the heart of itWhich brands and businesses are getting customer-centricity right, and why it works for themHow to use data and analytics to identify trends and address issues at a granular levelResources Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/ Advertising Commissions LLC: https://www.advertising-commissions.com/ Asurion: https://www.asurion.com/ See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success Get started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin Rand Fishkin's company, Sparktoro: https://sparktoro.com/ Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/ Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/ Product-led SEO, by Eli Schwartz:  https://www.elischwartz.co/book

    47 min
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À propos

'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips and tactics that you’ll be able to dash off and implement right away, and provide insights that will start your brain cogs whirring. No fluff. No unjustified hype. No gimmicks or flash-in-the-pan tactics. Just great conversations with the brightest minds in local marketing. A BrightLocal Podcast.

Informations

  • Création
    BrightLocal
  • Années d’activité
    2020 - 2024
  • Épisodes
    34
  • Classification
    Tous publics
  • Copyright
    © 2024 BrightLocal Ltd
  • Site web de l’émission
    Adventures in Local Marketing