Opinion Science

Andy Luttrell
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  • SOCIAL SCIENCES
  • UPDATED DAILY
Opinion Science

A show about the psychology of opinions, where they come from, and how they change. Interviews with experts and deep dives into areas of research uncover the basic psychology of persuasion, communication, and public opinion. Hosted by social psychologist, Andy Luttrell.

  1. 4 NOV

    #101: Studying Persuasion with Rich Petty

    Dr. Richard Petty is a professor of psychology at Ohio State University. He's probably best known for co-developing the Elaboration Likelihood Model (ELM) of persuasion (but he's done a lot of other stuff, too). He was also my advisor in grad school.In the last episode of Opinion Science, Rich lent his voice to telling the story of the ELM. Go check that out if you haven't already. But my full conversation with Rich was also great and went in a few directions that just didn't fit into a ...

    1h 12m

  2. 21 OCT

    #100: A Unified Model of Persuasion

    In the 1980s, two social psychologists--Rich Petty and John Cacioppo--devised a new way to make sense of persuasion: the Elaboration Likelihood Model. Their work came on the heels of an era in psychology when people were fed up with persuasion research. The old studies were a mess, and it wasn't clear if it was even possible to understand how persuasion works. In the course of studying for an exam in graduate school, Rich and John started sketching out some ways to make sense of things. Over ...

    53 min

  3. 17 JUN

    #99 The Power of Random Roommates with Sarah Gaither and Analia Albuja

    Drs. Sarah Gaither and Analia Albuja study racial identity and how we can overcome racial biases. They just published an important new study on the effects of random roommate assignments on students’ ability to develop diverse social networks.Our conversation focuses on two key research papers: Gaither & Sommers (2013); Albuja et al. (in press).And if you haven’t listened to my episode on the Contact Hypothesis (Episode 44), it pairs well with this one!For a transcript of this episode, vi...

    51 min

  4. 3 JUN

    #98: Deep Canvassing with Dave Fleischer

    Dave Fleischer is a political organizer who led the team that pioneered “deep canvassing,” which is a particularly effective form of face-to-face persuasion. It was developed on the ground, but when political scientists put it to a rigorous test, they found that these brief conversations with voters were having a lasting impact (Broockman & Kalla, 2016).On this episode, Dave shares his background in political campaigns and walks us through an actual example of deep canvassing that made a ...

    1h 10m

  5. 20 MAY

    #97: Opinions and Reputations with Christian Wheeler

    Christian Wheeler studies the intersection of opinions, communication, and personal identity. He’s a professor of management and marketing at the Stanford Graduate School of Business. In our conversation, we talk about the quirks of teaching in a business school, the promise of improv exercises for learning life skills, and his new research on the reputational benefits (or not) of being good at self-control and willing to listen to people with diverse viewpoints (Hussein & Wheeler, 2024)....

    1 hr

  6. 6 MAY

    #96: Anti-Science Views with Aviva Philipp-Muller

    Aviva Philipp-Muller studies why people might pass on science. She’s an Assistant Professor of marketing at the Beedie School of Business at Simon Fraser University. We talked about her research on people’s openness to science in consumer products and how they’re marketed. She also shared her perspective on how anti-science views are an issue of persuasion.Things that come up in this episode:The public science lecture circuit in 19th-century America (Finnegan, 2016; 2021)The use of science in...

    58 min

  7. 22 APR

    #95: Marketing Across Cultures with Aaron Barnes

    Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024). For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast....

    1h 2m

  8. 8 APR

    #94: Bringing Behavioral Science to Government with David Halpern

    David Halpern is the President & Founding Director of the Behavioral Insights Team. It started as a "nudge unit" in the British government but has gone on to become its own company with offices around the world. We talked to David in 2021 when we were gathering interviews for our podcast series, They Thought We Were Ridiculous: The Unlikely Story of Behavioral Economics. But he had a lot of great insight on the role of behavioral science in public policy, so I wanted to share our full con...

    50 min
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About

A show about the psychology of opinions, where they come from, and how they change. Interviews with experts and deep dives into areas of research uncover the basic psychology of persuasion, communication, and public opinion. Hosted by social psychologist, Andy Luttrell.

Information

  • Creator
    Andy Luttrell
  • Years Active
    2020 - 2024
  • Episodes
    141
  • Rating
    Clean
  • Copyright
    © 2024 Andrew Luttrell
  • Show Website
    Opinion Science

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